Good and bad examples
Check out good and bad examples of keywords
âś… Good examples
ICP 1:
Industry - Marketing & Advertising
Keywords - Media, agency, digital, group, influencer, tiktok, facebook, google, SEO
Employee count - 1-10
Job titles - CEO, Founder, Owner, COO, CMO
Location - United States
ICP 2:
Industry - Information technology & Software
Keywords - SaaS, software, platform
Job titles - CEO, CMO, VP of marketing, Founder, Owner
Employee count - 11-50
Location - United States
ICP 3:
Keywords - Skincare, cosmetics, makeup, lipstick, foundation
Technologies - Shopify, Shopify Plus, WooCommerce, Klaviyo
Job titles - Owner, founder, CMO, CEO, head of marketing, VP of marketing, marketing director
❌ bad examples
ICP 1 (B2C, we only target B2B):
Keywords - YouTube creator, TikTok influencer
ICP 2 (too broad):
Keyword - Real estate
Location - America
Job title - Owner
ICP 3 (too narrow):
Keywords - Foot doctor, foot surgeon
Location - Dallas, Texas