Good and bad examples
Check out good and bad examples of keywords
âś… Good examples
ICP 1:
Industry
- Marketing & Advertising
Keywords
- Media, agency, digital, group, influencer, tiktok, facebook,
google, SEO
Employee count
- 1-10
Job titles
- CEO, Founder, Owner, COO, CMO
Location
- United States
ICP 2:
Industry
- Information technology & Software
Keywords
- SaaS, software, platform
Job titles
- CEO, CMO, VP of marketing, Founder, Owner
Employee count
- 11-50
Location
- United States
ICP 3:
Keywords
- Skincare, cosmetics, makeup, lipstick, foundation
Technologies
- Shopify, Shopify Plus, WooCommerce, Klaviyo
Job titles
- Owner, founder, CMO, CEO, head of marketing, VP of marketing,
marketing director
❌ bad examples
ICP 1 (B2C, we only target B2B):
Keywords
- YouTube creator, TikTok influencer
ICP 2 (too broad):
Keyword
- Real estate
Location
- America
Job title - Owner
ICP 3 (too narrow):
Keywords
- Foot doctor, foot surgeon
Location
- Dallas, Texas