We Tested the 11 Best ZoomInfo Alternatives — Here’s #1
We Tested the 11 Best ZoomInfo Alternatives — Here’s #1
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Last updated:
February 25, 2025
Christian Bonnier
Co-Founder at ListKit and Cold Email Expert | 1M+ cold emails sent $5M+ revenue generated through cold outreach. Live in Tampa, love hockey, and Author of One Connection Away.
If you’re currently using (or considering) ZoomInfo and wondering if there’s a better option to supercharge your lead generation, you’re in the right place.
Here’s what we’ll cover:
The top ZoomInfo alternatives and their standout features.
Key benefits and pricing options for each tool.
Which platform works best for your business type and needs.
Let’s dive in and find the perfect alternative to ZoomInfo for your sales and marketing strategy!
In a Hurry? Switch to the Best ZoomInfo Alternative Today!
See how we stack up against ZoomInfo with a 7-day trial and 50 Triple-Verified leads with ListKit - The simplest way to get instant access to decision-makers you can't find anywhere else (no card required).
Here's a quick comparison of how the best ZoomInfo alternatives stack up across key product areas:
Products
Free Trial
Pricing Structure
Data Accuracy & Coverage
User Interface & Experience
Data Security & Compliance
Customer Support & Community
Advanced Features
User Reviews & Ratings
ListKit
7-day trial
Starts at $97/month per user, with a credit-based system ensuring payment only for verified email contacts.
626M+ B2B leads with Triple Verification for enhanced accuracy, ensuring minimal resource wastage.
Rated 9/10 on G2 for “ease of setup,” featuring an intuitive and user-friendly interface that streamlines lead generation with quick, time-saving actions.
Fully GDPR compliant, ensures robust data security, processes no sensitive data, and provides clear user rights for access and deletion, supporting legitimate business use only.
Known for exceptional customer support, offering personalized 1:1 onboarding, weekly coaching calls, and continuous educational resources to ensure user success and optimization.
Provides pre-built CRM workflows and integrations, cold email setup, a dedicated account manager, and bulk credits.
4.9 stars from 300+ reviews, with users praising its ease of use, high-quality leads, and excellent customer support. The platform’s Triple-Verified leads and smooth integration are frequently highlighted.
Apollo
Yes
Professional plan begins at $99/month per user, offering unlimited email credits and 100 mobile credits, though additional costs may apply for extra features.
210 million contacts and 35 million companies, though some discrepancies may exist. Data accuracy varies, requiring user verification for certain leads.
Packed with features, but the interface can be challenging for new users, requiring more time to navigate effectively.
SOC 2 and ISO 27001 certified, providing solid data security controls and full GDPR compliance.
Offers comprehensive support, but some users report longer response times for complex issues and a lack of detailed resources.
Features buying intent filters, call transcriptions, international dialing with local presence, customizable reports, advanced security, and API access.
4.8 stars from 7,858 reviews, with praise for its broad features. However, some users mention a steep learning curve and occasional data accuracy issues.
UpLead
Yes
Starting at $99 per month, UpLead offers a flexible three-tier plan, along with a free trial. However, the pricing may be limiting for startups or solo founders.
160M+ leads, verified in real-time as you search and ranked by freshness, ensuring up-to-date and reliable contact data for optimal outreach.
Simple, user-friendly interface that minimizes the learning curve, making it ideal for beginners. However, some advanced users may find certain features to be limited.
Compliant with both GDPR and UK GDPR, the platform includes safeguards to prevent unauthorized data use and ensures legal data transfers.
Responsive customer support is available, along with a comprehensive knowledge base. However, it lacks the extensive community resources found in larger platforms.
Offers buyer intent data, all search filters, full API access, advanced CRM integrations, competitor intelligence, onboarding specialist, and priority phone support.
4.7 stars from 781 reviews; users value the platform’s simplicity and reliable data, although they suggest the onboarding process could be more customized to better meet user needs.
Cognism
Yes
Ranges from $15,100 to $103,000 annually, depending on the tier. Negotiated discounts of up to 29% may be available at the end of the quarter (Source: Vendr).
Over 200M European contacts, with phone-verified mobile numbers and full GDPR compliance.
Smooth and intuitive, with easy CRM integration. However, some users experience issues with the Chrome Extension requiring frequent re-logins.
Adheres to GDPR and CCPA, with comprehensive DNC checks across Europe, and is backed by SOC 2 and ISO 27001 certifications for additional security.
Delivers fast and reliable support, with some wait times during busy periods, along with helpful resources to assist with onboarding.
Uses AI for segmentation, on-demand phone number verification, intent data (from Bombora), and international coverage and ensures data is checked against global DNC lists.
4.6 stars from 769 reviews, known for its data accuracy, although there are occasional complaints about its Chrome Extension. (Source: G2).
RocketReach
No (But offers a free account with limited features)
Pro plan starts at $140/month, and Ultimate at $300/month, offering flexible pricing for various business needs.
Over 700 million profiles and 60 million companies, though outdated information is occasionally reported by users.
Simple and intuitive user interface that's easy to use, particularly for those with experience in lead generation platforms.
Fully GDPR compliant, SOC 2 Type I certified, and ISO 27001 certified, maintaining strong privacy and security measures for lead generation and outreach.
Provides reliable support and helpful documentation for users.
Delivers intent data, single sign-on (SSO), reporting, bulk lookups, API access, organizational charts, company trends, technographic data, CRM enrichment, and priority support.
4.5 stars from 761 reviews, appreciated for its large database and user-friendly Chrome extension, but concerns about outdated data and high pricing are often mentioned.
Clearbit
Yes
Enrichment is priced at $99/month or $199/year, and Clearbit Prospector starts at $999/month or $12,000/year.
389 million contact records and 50 million company profiles, updated every 30 days to ensure data accuracy.
Offers a simple and user-friendly interface designed to be accessible for individuals with minimal technical knowledge.
Complies with GDPR, emphasizing real-time data updates and offering flexible integration capabilities.
Recognized for responsive customer support, complemented by extensive documentation and helpful resources.
Visitor dashboards, record rebuilding, advanced data enrichment, IP intelligence, AI web conversion, personalization, and identity solutions.
4.4 stars from 625 reviews, praised for its real-time data updates and user-friendly design, though accuracy in niche data continues to raise some concerns.
6sense
Yes
Pricing is not disclosed on the website, but sources suggest plans range from $60,000 to $300,000 annually. (Source: Vendr and Spendflo).
Database of 65M+ company profiles, including 119M+ verified email addresses and 86M+ direct-dial phone numbers.
While it offers a user-centric interface, some users find it clunky and slow.
Fully compliant with GDPR, CCPA/CPRA, and the UK-US and Swiss-US Data Privacy Framework (DPF), ensuring robust data privacy and security.
Reliable customer service, with a dedicated support team that goes above and beyond to assist users.
Firmographic and technographic signals, model metrics reports, account behavior insights, account profile fit intent data, account intelligence, and predictive analytics.
4 stars from 583 reviews, praised for its AI-driven insights and ABM capabilities. However, users mention frustrations with its clunky interface and limited CRM compatibility.
Lusha
Yes
Pricing begins at $36 per user per month with annual billing, while the most popular plan costs $79 per user per month on a monthly billing cycle.
45 million direct contacts in North America, 50 million enterprise profiles, 44 million small business profiles, and 21 million contacts in Europe.
An intuitive and user-friendly interface, ideal for quick and effortless adoption.
Fully compliant with GDPR and CCPA regulations, backed by SOC 2 Type II certification.
Consistent support designed for fast problem-solving, making it a great fit for teams that value straightforward solutions.
Technology filter, job change alerts, funding data filter, extension bulk show, list exports, bulk show contacts, CSV enrichment.
4.3 stars by 1,486 users, appreciated for its affordability and user-friendly interface; however, some users express concerns about data accuracy.
Hunter.io
Yes
Pricing starts at $49/month for Starter, $149/month for Growth, and $299/month for Scale, covering various outreach needs.
550M public data sources and 117M professional email addresses, though some users note occasional issues with email verification accuracy.
The interface is simple but may feel cumbersome to navigate, particularly when managing bulk searches and campaigns.
Adheres to GDPR and CCPA standards, guaranteeing robust data security and privacy protections.
Offers prompt customer support with email assistance and access to a detailed knowledge base.
4.4 stars based on 557 reviews. Users commend its ease of use, though some report issues with data accuracy and bounce rates.
Snov.io
Yes
The Pro plan begins at $99/month, providing enhanced features and increased usage capacity.
60 million companies and millions of verified email addresses, though users occasionally report verification inaccuracies and restricted data enrichment capabilities.
The interface is less intuitive compared to competitors, resulting in a steeper learning curve for new users.
Complies with GDPR and CCPA guidelines, acting as either a data controller or processor based on circumstances, while emphasizing strong data privacy and security practices.
Offers proactive customer support along with valuable educational resources.
Unlimited email verification volume, volume control for new recipients, customizable follow-up control, advanced email sequencing, A/B testing for email campaigns.
4.6-star rating from 438 reviews, valued for its email sequencing and verification capabilities, though users highlight challenges with UI complexity and data accuracy.
Seamless.AI
Yes
Pricing is not disclosed on the website, but sources indicate that it ranges from $147/month for basic plans to $36,900–$91,900 annually for large enterprises. (Source: Vendr and Cognism).
Database of over 1.3 billion business contacts and 121 million companies. While expansive, data accuracy may vary.
Offers a straightforward and user-friendly interface, allowing quick adoption.
Compliant with the California Consumer Privacy Act (CCPA) and SOC 2 Type II certification, prioritizing data security and user privacy.
Responsive customer support, with users appreciating the prompt assistance and the availability of live support.
Intelligent lead search, real-time data accuracy, contact enrichment with insights, and automated email campaigns with follow-ups.
4.4-star rating from 4,883 reviews, appreciated for its real-time verified contact data and AI-powered prospecting, though some users report data accuracy issues.
Best for: Growth-obsessed sales teams, marketing agencies, and enterprise companies prioritizing fast and accurate B2B lead generation without compromising cost efficiency.
Watch a 1-minute demo from our co-founder Christian here:
Alright, we might be a bit biased, but ListKit was created by 7-figure cold outreach experts with the goal of optimizing success in outbound campaigns. Since its launch in 2024, it’s quickly become a top choice for B2B lead generation, offering Triple-Verified leads, a 626M+ contact database, advanced filters, and a credit-based pricing model—ideal for sales teams and agencies needing reliable, cost-effective data. Here are a few success stories:
As if that wasn’t enough, we scaled past $1.5M ARR in just 90 days using our own sales intelligence platform. It’s no surprise we earned a 4.9 rating from 300+ user reviews! Here's why:
Why teams ❤️ ListKit over tools like Uplead
Triple-Verified Contact Lists: Every email and phone number is triple-checked before they're ready for export from our 626M+ contact database. ListKit ensures sales teams work with accurate, reliable data. Say goodbye to bad emails and wasted outreach.
Cost-Effective and Scalable: Designed with aggressive growth in mind, ListKit’s flexible, credit-based pricing offers exceptional value, letting you scale campaigns efficiently without breaking the budget. Our users have added $10,000s to their bottom line at a fraction of the cost versus our competitors.
World-Class Support & Coaching: From onboarding calls to personalized list-building sessions and weekly coaching calls, ListKit’s hands-on support ensures you get the most out of the platform. Need help? A real person is just a Zoom call or Slack message away.
🏆 Key features that make ListKit #1 ZoomInfo Alternative
Superior data verification: ListKit's 626M+ Triple-Verified database far exceeds ZoomInfo's 321M contacts, ensuring you pay only for accurate, deliverable emails and direct phone numbers.
ListKit's lead verification
Expert-led support: Unlike standard customer service from ZoomInfo, ListKit offers weekly coaching with 7-figure entrepreneurs and a strategy-sharing community for actionable insights.
User-friendly interface: ListKit's intuitive filters and navigation streamline list building, addressing ZoomInfo's complex interface challenges.
Intent data capabilities: ListKit tracks search behavior and engagement, enabling precise targeting of high, medium, or low-intent prospects for effective outreach.
Comprehensive market insights: Gain instant insights into your TAM or niche through detailed pie charts, bar graphs, and maps, showcasing industry breakdowns, key roles, geographic reach, company size, revenue, intent, and audience demographics like age and gender.
ListKit pricing
Free 7-day trial with 50 leads included. Pricing begins at $97 for 2,000 Triple-Verified email credits and 100 phone number credits.
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What Actual ListKit Users Have to Say
"Cannot compare to anything else… I came across companies like Apollo or Zoominfo and was so overwhelmed with everything. Spend too much money on leads that then I need to verify so I gave up everytime hahhaha” -
Max, small business owner
“I've used ZoomInfo Elite ($3000+) and still need to run contacts through neverbounce. On the first day I got ListKit I booked a meeting within the first hour of use.. It already paid for itself.” -
Ravi, small business owner
"This is my favorite source of leads” - said Michael, a small business owner. “Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for… Customer service is great, and the no-cost onboarding/training call was incredibly helpful. I use ListKit regularly to prospect and generate lead lists for my outbound sales.”
Apollo is a powerful sales intelligence platform with 210M+ contacts and 35M companies. Its automation tools and continuously updated data enable precise targeting, personalized workflows, and efficient lead generation for faster sales cycles.
Key features
Sales engagement automation: Apollo enables sales teams to create custom outreach sequences or utilize pre-built templates for emails, calls, and LinkedIn tasks, improving lead generation efficiency.
Lead messaging and scheduling: Apollo offers personalized messaging to prospects, along with scheduling capabilities, improving engagement and conversion rates for sales teams..
Conversation intelligence: Powered by AI-driven conversation intelligence, Apollo analyzes video calls to extract valuable insights, helping sales teams optimize their approach.
Considerations
Data accuracy and revalidation: Users feel that Apollo could improve its process of regularly updating and verifying contact data to ensure accuracy.
Learning curve: Reviews mention that Apollo’s complex platform has a steep learning curve.
Apollo pricing
Apollo provides a free plan and paid tiers starting at $59/user/month for the Basic plan. The Professional plan costs $99/user/month, while the Organization plan is priced at $149/user/month.
ListKit is better than Apollo. ListKit has an amazing data visualization feature, a super simplistic UI, and really high data quality. You can't even compare a platform like Apollo to such a gem like ListKit.
UpLead, launched in 2017, is a top ZoomInfo alternative offering 160M+ verified contacts from 200+ countries. Its real-time email verification ensures accurate data, reducing bounce rates and enhancing lead generation and sales efficiency.
Key features
Bulk data enrichment: Download and enrich contact data, including company details like size and tech stack, to support efficient lead generation and management.
Advanced search filters: Over 50 search filters let sales teams target leads by job titles, industry, revenue, location, and technographics, helping identify the best prospects.
Technographic data points: With 16,000+ technographic data points, sales teams can generate leads based on a company’s tech stack, optimizing sales strategies and tools.
Considerations
Data accuracy and freshness: Some users have raised concerns about the age and validity of certain leads in the database. Despite email verification, a few contacts may still be outdated or inaccurate.
Limited niche leads: While UpLead offers access to mobile phone numbers, some users note that the platform may lack sufficient leads in certain niches, especially for smaller companies.
UpLead pricing
UpLead offers a 7-day free trial. The Essentials plan starts at $99/month, while the Plus plan is priced at $199/month.
Founded in 2015 in the UK, Cognism is a sales intelligence platform offering up-to-date B2B contact data, including phone-verified numbers, verified emails, and intent data, enabling sales teams to connect with key decision-makers efficiently.
Key features
Extensive European database: Gain access to over 200 million verified European contacts, enabling sales and marketing teams to expand their reach and precisely target prospects across the continent.
Wide international coverage: Offering reliable contact data across EMEA, NAM, and APAC, Cognism helps sales and marketing teams access valuable insights into global markets.
Compliant global database: Cognism’s database is regularly updated to comply with TPS/CTPS and Do-Not-Call lists across multiple regions.
Considerations
Integration and feature enhancement: Users seek more integrations and enhanced data cleaning and enrichment features, which could improve sales prospecting and boost overall platform value.
Regional and industry-specific enhancements: Reviews show that Cognism could expand its data coverage in regions like Asia and provide more detailed industry categories.
Cognism pricing
Cognism's pricing is not fully transparent, but according to Vendr, annual contracts range from $15,100 to $103,000, with Platinum plans starting at $1,500 and Diamond plans at $2,550.
Launched in 2014, RocketReach has quickly established itself as a leading platform for lead generation and outreach. As a notable ZoomInfo alternative, it offers access to an extensive database of email addresses, phone numbers, and social media profiles, helping businesses and professionals connect with key decision-makers and potential clients.
Key features
Comprehensive contact database: With 700 million profiles, 60 million companies, and 150 million phone numbers, it enables sales teams to connect with key decision-makers across industries.
Advanced search filters: Use detailed filters like job title, location, company name, and industry to target high-value leads precisely, enhancing lead generation and sales strategies.
Email and phone verification: Built-in tools verify email addresses and phone numbers, ensuring data accuracy and improving the quality of contact details for better outreach..
Considerations
Outdated data: Some users have noted encountering outdated contact information, which can hinder outreach efforts and impact the overall reliability of the data.
Technical issues: Users occasionally face integration difficulties, slow performance, and software glitches, including issues with exporting contacts and errors with the extension.
RocketReach pricing
RocketReach provides three pricing plans: Essential at $70/month, Pro at $140/month, and Ultimate at $300/month. While there is no free trial, RocketReach does offer a free account with limited features.
Established in 2013, Clearbit is a B2B data provider delivering verified emails, phone numbers, and company profiles. Renowned for data enrichment, it integrates with CRMs like Salesforce and HubSpot while maintaining GDPR and CCPA compliance.
Key features
Sales and marketing insights: Clearbit provides detailed prospect behavior insights, helping businesses craft impactful marketing campaigns and boost engagement.
Clearbit Reveal: Identifies anonymous website visitors, delivering prospect data and intent signals, enabling teams to connect with interested but untapped customers.
Lead scoring and focus: Clearbit evaluates company growth and engagement to prioritize high-potential leads, streamlining sales cycles and improving outreach.
Considerations
Ease of use: New users find Clearbit's interface challenging. Simplifying the design and offering improved support could improve user experience and adoption.
Data reliability: Some users note occasional inaccuracies, especially with private company data.
Clearbit pricing
Clearbit Enrichment is priced at $99/month, while Clearbit Prospector starts at $999/month. A free trial is offered.
6sense is an AI-powered platform helping B2B businesses identify high-value accounts and predict buyer intent. It integrates with CRMs to enrich data, optimize targeting, and boost sales through personalized, data-driven strategies.
Key features
AI predictive analytics: 6sense uses AI to identify accounts most likely to convert, helping sales and marketing teams focus on high-value opportunities.
Data enrichment: Enrich existing data with key details like company size, industry, and buyer intent for more targeted campaigns.
Buyer intent insights: Analyze intent data to understand prospects' buying journey, enabling timely and relevant engagement.
Considerations
UI/UX feedback: Users find the UI clunky and slow, causing frustration. .
6sense does not disclose detailed pricing on its website, but sources like Vendr and Spendflo indicate plans range from $60,000 to $300,000 USD. Additionally, the platform offers a free trial (50 credits/month).
Lusha is a B2B contact platform providing precise leads, advanced search capabilities, and easy CRM integration. Its data enrichment, real-time updates, and Chrome extension streamline outreach and improve sales team efficiency.
Key features
Targeted prospect lists: Build lists of up to 1,000 prospects using advanced filters and export them directly to your CRM, streamlining lead generation.
Extensive contact database: Lusha offers 45 million direct contacts in North America, 50 million enterprise profiles, and 21 million contacts across Europe.
Data privacy and security: With ISO 27701 certification and GDPR/CCPA compliance, Lusha maintains top-tier data privacy and security standards.
Considerations
Geographic data integration: Users recommend adding location details from LinkedIn profiles alongside contact information for better insights.
Data accuracy: While Lusha is known for reliable data, some users have encountered outdated email addresses and phone numbers.
Lusha pricing
A free trial is available. The Pro plan is priced at $49/user/month with enhanced features, Premium at $79/user/month for advanced tools, and Scale offers custom pricing for larger teams or specific requirements.
“I've been using other lead list software from Apollo, Lusha, Seamless, Sales Navigator, and more, including GMB scrapers. ListKit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to. The customer service is quick and helpful.”
Launched in April 2015 in France, Hunter.io is a top email prospecting platform that streamlines outreach by helping users find, verify, and manage professional email addresses. Its features include email verification, domain search, bulk processing, and campaign management, empowering sales and marketing teams to establish meaningful connections.
Key features
Campaign management: Create and manage cold email campaigns directly on Hunter.io. Automate follow-ups and monitor performance to boost response rates.
Email finder and verifier: Search for email addresses using a name and domain, then validate them to minimize bounce rates and enhance deliverability.
GDPR compliance: Ensure data usage complies with GDPR and other regulations, supporting ethical and lawful outreach practices.
Considerations
User interface issues: The platform is reported to be less intuitive, with users frequently relying on guides or tutorials for navigation and setup.
Outdated data: Some emails may be obsolete, resulting in increased bounce rates even with confidence scores.
Hunter.io pricing
Hunter.io provides a free trial, with pricing starting at $49/month for Starter, $149/month for Growth, and $299/month for Scale, accommodating various outreach requirements.
Founded in 2017 by Oleksii Kratko in Ukraine, Snov.io is a ZoomInfo alternative featuring a database of 60M companies. It provides email finding, verification, and advanced search tools to enhance lead generation and strengthen sales pipelines.
Key features
Enhanced deliverability: Verify email validity with the Email Verifier and use the Email Warm-up tool to boost sender reputation, avoiding spam folders.
Multichannel campaign engagement: Design personalized email drip campaigns with unlimited follow-ups and LinkedIn automation for seamless outreach across both platforms.
Integrations with 5000+ Apps: Link Snov.io to CRMs and marketing tools via Zapier for automated workflows without requiring any coding expertise.
Considerations
Data accuracy concerns: Users have noted issues with data quality, such as low match rates for email enrichment and inconsistent email verification results.
Interface challenges: The interface is often described as unintuitive, posing difficulties for navigation and campaign management, particularly for new users.
Snov.io pricing
Provides a free trial with 50 credits and support for 100 email recipients. The Starter Plan is $39/month, and the Pro Plan is available for $99/month.
Seamless.AI is an AI-powered sales prospecting platform that provides accurate, real-time contact data, including emails and phone numbers. It features advanced search filters and scalable tools to support growing businesses effectively.
Key features
AI-powered search: Seamless.AI leverages artificial intelligence to gather and verify contact details, delivering accurate and dependable data for prospecting.
Data enrichment: Enhances existing databases by adding missing information and maintaining accuracy, ensuring outreach efforts rely on complete and current data.
Buyer intent insights: Tracks over 12,000 buyer intent signals to identify high-potential leads early, enabling targeted and effective marketing strategies.
Considerations
Data accuracy challenges: Users have noted issues with Seamless.AI's data accuracy, including inactive contacts and difficulty sourcing high-quality leads, particularly in regions such as Africa.
User interface improvements: The interface could be more user-friendly with larger fonts and boxes, making navigation easier and enhancing overall accessibility and usability.
Seamless.AI pricing
Seamless.AI offers a free trial but does not disclose detailed pricing on its website. According to sources like Vendr and Cognism, plans range from $147/month for basic to $36,900–$91,900 annually for large businesses.
“I've been using other lead list software from Apollo, Seamless AI, Sales Navigator, and more, including GMB scrapers. ListKit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to. The customer service is quick and helpful.”
To sum up, selecting the best ZoomInfo alternative depends on your business’s priorities—whether it’s lead accuracy, usability, or budget flexibility.
Why ListKit?
Triple-Verified Leads: Ensures data accuracy, minimizing wasted time and resources.
Outstanding Support: Personalized onboarding, coaching calls, and a supportive Slack community of 1,000+ members.
Affordable Plans: Cost-effective options designed for small teams and expanding businesses.
“
[ListKit] is my favorite source of leads
“Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for… Customer service is great, and the no-cost onboarding/training call was incredibly helpful. I use ListKit regularly to prospect and generate lead lists for my outbound sales.”
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