Lead Gen Masterclass

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About Course

Welcome to the ListKit Lead Gen Masterclass!

Our goal is to give you more value than most paid courses, and make sure you’re running your agency or sales operation in the most efficient way possible.

We’re going all the way from building an ideal client profile, through to closing sales predictably.

Let’s dive in!

What Will You Learn?

  • Developing your Ideal Client Profile (ICP) for you or your clients
  • Developing a compelling Unique Sales Proposition (USP) for you or your clients
  • Building lists of verified ICP prospect data (and how to segment them to get the best results)
  • How to optimize your LinkedIn profile so you or your clients get more replies and sales
  • How to write outreach messages that get positive replies and turn into meetings/sales
  • How to identify visitors on your or your clients' websites and reach out while they're in-market
  • How to use Slack + automation to automate the inbox management process
  • Proven sales scripts and frameworks to help you close deals easier than before
  • Some extra tips to help you grow your agency or sales operation sustainably over time

Course Curriculum

Business & Campaign Basics
Knowing who your ICP & USP is the basis of whether your campaigns achieve positive ROI or not. DO NOT SKIP THIS STEP!

  • How to Pick the Right Niche
  • How to Build a Solid Ideal Client Profile (ICP)
  • How to Develop a Compelling USP

List Building
Data can be a confusing mess and the achilles heel of your agency. Learn how to keep things simple and effective.

  • LinkedIn Sales Navigator 101
  • Personalized First Lines
  • Technographic Data
  • Other Data Softwares
  • Outsource the Process

Writing Outreach Messages
Learn how to write effective cold outreach messages across channels that generate positive responses and meetings.

  • Subject Lines
  • LinkedIn Messages
  • Cold Email Messages
  • Direct Mail

Technical Stuff
With cold email and LinkedIn, there are some technical things to worry about, let's make sure your messages are hitting the inbox and getting you results!

  • Cold Email Deliverability

Organizing Incoming Leads
Managing the inbox can be stressful. We show you automations and apps that make sure you don't leave money on the table.

  • Slack Notifications
  • Using Visitor Identification to Capture Demand

From Lead to Qualified Meeting
Learn how to convert an incoming lead response into a booked sales meeting.

  • How to Move a Positive Response to a Booked Meeting

From Qualified Meeting to Closed Sale
Learn how to build rapport and how to use simple frameworks to ask the right questions and close deals with confidence.

  • The Perfect Discovery Call
  • Proven Sales Script