Lead Gen Masterclass

  • Duration 4h
  • Total Enrolled 213
  • Last Update September 25, 2021


Welcome to the ListKit Lead Gen Masterclass!

Our goal is to give you more value than most paid courses, and make sure you’re running your agency or sales operation in the most efficient way possible.

We’re going all the way from building an ideal client profile, through to closing sales predictably.

Let’s dive in!

What Will I Learn?

  • Developing your Ideal Client Profile (ICP) for you or your clients
  • Developing a compelling Unique Sales Proposition (USP) for you or your clients
  • Building lists of verified ICP prospect data (and how to segment them to get the best results)
  • How to optimize your LinkedIn profile so you or your clients get more replies and sales
  • How to write outreach messages that get positive replies and turn into meetings/sales
  • How to identify visitors on your or your clients' websites and reach out while they're in-market
  • How to use Slack + automation to automate the inbox management process
  • Proven sales scripts and frameworks to help you close deals easier than before
  • Some extra tips to help you grow your agency or sales operation sustainably over time

Topics for this course

18 Lessons4h

Business & Campaign Basics?

Knowing who your ICP & USP is the basis of whether your campaigns achieve positive ROI or not. DO NOT SKIP THIS STEP!
How to Pick the Right Niche27:16
How to Build a Solid Ideal Client Profile (ICP)25:58
How to Develop a Compelling USP22:53

List Building?

Data can be a confusing mess and the achilles heel of your agency. Learn how to keep things simple and effective.

Writing Outreach Messages?

Learn how to write effective cold outreach messages across channels that generate positive responses and meetings.

Technical Stuff?

With cold email and LinkedIn, there are some technical things to worry about, let's make sure your messages are hitting the inbox and getting you results!

Organizing Incoming Leads?

Managing the inbox can be stressful. We show you automations and apps that make sure you don't leave money on the table.

From Lead to Qualified Meeting?

Learn how to convert an incoming lead response into a booked sales meeting.

From Qualified Meeting to Closed Sale?

Learn how to build rapport and how to use simple frameworks to ask the right questions and close deals with confidence.

Student Feedback


Total 8 Ratings

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These guys give real value, No BS and straight to the actionable points that get you results. Best $47 for cold email training. Thanks for giving so much value. your free email newsletter alone worth $$$$. Keep up the great work! Cheers,

Great course. Thank you Alex for making everything look so simple. I will recommend this course to anyone interested in knowing more about lead generation.

The course is very solid I learned many new things which are not presented in many of the so-called guru's courses. Glad to found something so valuable for free. Thanks to Alex and the team for providing such a valuable course.

Alex does a great job at explaining all the little details and the why behind everything in the process. I wasn't expecting this course to be packed with this much value. There is a lot of gold nuggets in this course that I wish I knew about sooner. Definitely upped my cold outreach game significantly, so thank you Alex! This course could have been selling on gumroad, crazy to see it being provided for free on listkit.

The ICP, USP, Linkedin, software, and Cold Email videos were the most valuable.

I interviewed a roofer on behalf of my client for over 30 minutes, and took away so much gold. Would never skip that part now yet wouldn't have done so without watching this course. Truly a masterclass in what matters, and I feel more professional about my set-up and research for my agency. Great, high-value and $0 cost masteclass, I so appreciate Alex and the team!

10 out of 5!

Great Work Alex. probably everything you need to run an outbound marketing agency. loved it!

Very very solid course. These guys are very knowledgable and learned a lot about doing outreach the RIGHT WAY. Learned more in this course than a 4k$ bullshit course.


Material Includes

  • Video guides
  • Step-by-step instructions
  • Templates and resources


  • You should be running cold outreach either as an agency or sales operation for a company
  • You should have a skill/service/product to offer to a B2B focused market
  • You should know the basics of what cold outreach is and why companies do it

Target Audience

  • Cold Outreach Agencies
  • Sales Professionals
  • B2B Companies