When you’re sending cold emails, the last thing you want to do is blend in with the crowd.
For example, if you’re pitching the same prospects as 100s of your competitors, it’ll be hard for your emails to stand out.
If you cast too wide of a net with your ICP, your emails are probably too generic to grab the prospects’ attention as they sift through dozens of emails in their inbox.
There are a lot of variables to take into account with cold email. But the bottom line is this:
If your campaigns aren’t converting, it’s likely because you’re not doing anything to differentiate yourself from your competitors.
Here are 3 targeting tricks you can use to fix that.
Target A Specific Location
If you aren’t getting results targeting a certain ICP, try going for a hyper-local approach.
For example, say you’re targeting agency owners. Instead of going after any agency owner in the United States, go after agency owners specifically in the city or area you’re located in.
Once you have your list built, call the location out in your scripts!
“Really enjoy connecting with fellow agency owners here in the Atlanta area.”
This opener adds an extra layer of personalization, and should get you a nice boost in replies.
Plus you’ll still be able to use a personalized line in the P.S. or somewhere else in the email.
This works for any offer and ICP!
Use Hiring Filters
Many databases, ListKit included, allow you to filter for companies that are hiring for a certain role.
For example, if you’re a lead generation agency, target companies that are hiring for BDRs or SDRs since they have a need for what you’re offering.
Once again, call this out in your scripts!
“Hey NAME, Noticed COMPANY is hiring for BDRs. We help agencies like yours generate qualified sales appointments on autopilot, so you’ll be able to generate leads without paying $X for a full-time BDR.”
Another really helpful targeting filter is going after companies that use a specific SaaS or technology.
A classic example of this is targeting brands that use Klaviyo for email marketing. Ask them,
“Curious, do you use Klaviyo for email marketing?”
Of course, you already know these brands are using Klaviyo, it’s just a simple way to get a conversation started.
Or, you can open your email asking how their experience is with a certain software.
“Hey NAME, How’s your experience been with Salesforce so far as your CRM? Happy to give you some insight into how your sales team can be more efficient on the platform.”
All 3 of these examples give you the chance at adding a layer of personalization into your emails, prospects will know your emails are meant specifically for them, and you’ll get better results with your cold email campaigns.
Hope this helped!
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