Is Apollo's promise to "reach every buyer on earth" starting to feel a bit... hollow? You're not alone.

While it's still a great sales intelligence and engagement tool, the user complaints on data accuracy, pesky credit limits, and shaky European data coverage are hard to ignore.

So by the end of this listicle, you are going to walk away with:

• The top Apollo alternatives on the market in 2025
• Comparison of their features, pricing, user sentiment, and success stories
• The best pick for your scenario

Ready? Let's go!

Top Apollo.io Alternatives to Consider in 2025

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1. ListKit - Best Source of Triple-Verified B2B Leads

Watch this 1-minute demo from our co-founder Christian:

Okay, okay, you might think we're a little biased—but ListKit has proven itself as a reliable Apollo alternative by the people. It was founded by 7-figure cold outreach experts specifically to maximize success in outbound campaigns.

Our results speak for themselves:

• Daavi skyrocketed to $46k monthly revenue
• JP & Pacs landed a juicy $10k agency deal
• Alex? They're booking 200 demos monthly like clockwork

While Apollo spreads itself thin, we laser-focus on data quality. We even scaled our own platform to $1.5M ARR in 90 days using the very data we're offering you. How's that for walking the walk?

Why teams ❤️ ListKit over tools like Apollo

Triple-Verified Contact Lists: Every email and phone number is triple-checked before they're ready for export from our 626M+ contact database. ListKit ensures sales teams work with accurate, reliable data. Say goodbye to bad emails and wasted outreach.

Cost-Effective and Scalable: Designed with aggressive growth in mind, ListKit’s flexible, credit-based pricing offers exceptional value, letting you scale campaigns efficiently without breaking the budget. Our users have added $10,000s to their bottom line at a fraction of the cost versus our competitors.

World-Class Support & Coaching: From onboarding calls to personalized list-building sessions and weekly coaching calls, ListKit’s hands-on support ensures you get the most out of the platform. Need help? A real person is just a Zoom call or Slack message away.

Try 50 Free Leads See Success Stories

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Key features

• Superior Data Verification: Apollo charges for catch-all emails and unverified contacts. ListKit's 626M+ contact database (compared to Apollo's 275M) has a Triple-Verification process before export so that you only pay for confirmed deliverable emails and direct phone numbers.
• Expert-Led Support: Apollo provides standard customer service, but ListKit includes weekly coaching calls with 7-figure entrepreneurs and an active community for strategy sharing.
• Stupid-Simple Interface: Easy-to-use filters and intuitive navigation allow you to quickly build targeted lists without a steep learning curve.
• Intent Data Capabilities: ListKit tracks prospect search behavior and topic engagement to identify active buyers. Customizable filters let you target prospects by interest level—high, medium, or low intent.
• Bird’s eye view of your TAM or niche: With clear pie charts, bar charts, and world maps, you can instantly see industry breakdowns, key job titles, geographic reach, and deeper insights on company size, revenue, intent, and audience demographics like age, gender, and income.

ListKit Pricing

Starts at $97/mo for 2000 Triple-Verified emails and 100 phone numbers (7-day trial available)

2. ZoomInfo

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ZoomInfo, established in 2007 by Henry Schuck and Kirk Brown, has grown from a provider of business contact data to a comprehensive sales intelligence platform.

It now incorporates advanced features such as sales automation, customizable email templates, and sophisticated analytics.

The platform's notable milestones include earning a leadership position in the Gartner Magic Quadrant for Sales Intelligence Platforms and securing a spot on the Forbes Cloud 100 list.

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Key features

• Contact Database: ZoomInfo's contact database provides access to millions of detailed and up-to-date contact records, ensuring users can connect with the right people effectively.
• Sales Automation: The platform automates critical sales tasks like email and phone outreach, streamlining the sales process and increasing efficiency.
• Email Templates: Users can leverage customizable email templates to enhance engagement and personalize communication with prospects.
• Analytics: ZoomInfo offers detailed analytics, including sales trigger tracking, which allows users to monitor campaign performance and fine-tune their sales and marketing strategies effectively.
• Integration: The tool integrates seamlessly with popular CRM systems, enhancing workflow continuity and data synchronization.

Considerations

• Increasing Costs: ZoomInfo's comprehensive features come at a premium, making it less accessible for smaller businesses or those with constrained budgets.
• Missing Data: While ZoomInfo is renowned for its data accuracy, the risk of encountering missing or subpar information, which could impact outreach efforts.

ZoomInfo Pricing

ZoomInfo's pricing is not publicly available. You must contact sales. However, based on online sources like Vendr and SalesIntel, we know their pricing ranges between $3000 to $25,000+/year. Definitely an enterprise-level solution.

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3. Lusha

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Lusha was founded in 2014 by Mor Levi and Ofer Katz in Tel Aviv, Israel. Initially focusing on providing contact data for sales teams, Lusha has evolved to offer additional functionalities like email verification and enrichment.

As a leading provider of sales intelligence solutions, Lusha serves over 10,000 customers, known for its integration capabilities with popular CRM platforms such as Salesforce, HubSpot, and Zoho.

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Key features

• Contact Data: Lusha's comprehensive contact information includes phone numbers, email addresses, and social media profiles, sourced from trusted databases to ensure accuracy.
• Email Verification: This feature confirms the validity of email addresses, enhancing email deliverability and reducing bounce rates.
• Enrichment: Lusha enriches contact details with additional data like job titles and company information, aiding teams in targeted outreach.
• Integration: Seamless integration with CRM systems allows efficient data utilization within existing sales workflows.

Considerations

• Data Quality: Despite high accuracy rates, have been reported to encounter incorrect or outdated contact details, potentially leading to inefficiencies.
• Integration Complexity: Integration with CRM systems can be complex and may require technical expertise, posing challenges for businesses without IT support.

Lusha Pricing

Starts at $49/mo (3 seats), Free plan available (50 emails only, and 5 phones)

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4. Cognism

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Founded in 2017 in London, UK, Cognism has grown into a leading platform utilizing AI and machine learning to provide businesses with actionable customer data. It offers advanced data enrichment, contact discovery, and sales intelligence tools, serving various industries like finance, healthcare, and technology.

Key features

• Data Enrichment: Cognism enhances customer data with accurate, up-to-date information, including contact details, company info, and industry insights.
• Contact Discovery: This feature enables businesses to identify new contacts for targeted outreach, expanding their network and sales potential.
• Sales Intelligence: Provides insights into customer behavior and preferences, helping to tailor sales strategies and improve engagement.

Considerations

• Integration Challenges: Integrating Cognism with existing systems may require significant effort, potentially being time-consuming and costly.
• Data Quality Concerns: The accuracy of data provided can affect the platform's effectiveness, necessitating proper management to ensure reliable insights.

Cognism pricing

Like ZoomInfo, Cognism's pricing is not publicly available. You'll have to contact sales. However, online sources like Vendr state their typical contracts range from $15,100 to $103,000 per year.

Plans are tailored to individual needs, ensuring a personalized solution for each user. While specific pricing details must be requested, Cognism offers flexible Platinum ($1500 to $10,000) and Diamond ($2550 to $25,000) packages designed to integrate seamlessly into unique workflows.

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5. Clearbit

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Founded in 2014 by Alex MacCaw and Rob Holland, Clearbit started by offering basic company and contact data.

It has since evolved into a robust platform featuring tools for sales and marketing automation, data enrichment, and customer intelligence.

Serving primarily B2B businesses, Clearbit helps streamline operations and drive data-driven decision-making.

Its integration with major CRM systems like Salesforce and HubSpot, alongside its recognition by Inc. Magazine as one of the fastest-growing companies in the US, marks its significant impact on the industry.

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Key features

• Company and Contact Data: Provides extensive data to enrich customer understanding and facilitate targeted outreach.
• Sales Intelligence: Offers real-time insights, helping businesses identify and engage potential customers more effectively.
• Marketing Automation: Automates and personalizes marketing efforts, increasing campaign precision and effectiveness.
• Customer Intelligence: Delivers detailed customer profiles, enhancing businesses' ability to tailor strategies to specific customer needs.

Considerations

• Data Accuracy: The quality of data, while generally high, can sometimes include outdated or incorrect information, potentially impacting decision-making.
• Integration Complexity: Integrating Clearbit with existing systems may require considerable time and resources, necessitating custom setups to align with specific business processes.

Pricing

Clearbit, recently acquired by HubSpot, does not provide specific pricing details on its website. Instead, potential customers must request a quote to receive customized pricing tailored to their unique business needs.

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6. Outreach.io

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Founded in 2013, Outreach is a comprehensive sales engagement platform designed to streamline workflows, enhance productivity, and drive meaningful customer interactions. With features like automated sequences, AI-powered insights, and integrated calling tools, Outreach empowers businesses to scale efficiently while delivering personalized engagement across industries like software, finance, and e-commerce.

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Key features

• Personalized Email Templates: Design customizable email templates to align with sales strategies, enabling personalized and impactful messaging for campaigns.
• Sequences and Automations: Automate workflows with sequences, snippets, and triggers to streamline outreach and maintain consistent engagement.
• Integrated Sales Dialer: Access features like live call monitoring, AI-powered summaries, and custom call dispositions to enhance outbound calling efficiency.
• CRM and Tool Integration: Sync with CRMs like Salesforce and HubSpot, along with other sales tools, for seamless lead and sales management.
• AI-Powered Insights: Utilize real-time transcription, automated summaries, and smart meeting assists to optimize sales meetings and post-meeting action plans.

Considerations

• Steep Learning Curve: The extensive functionalities of Outreach might require a significant learning investment, posing challenges for those new to lead generation or with limited resources.
• Cost: As a premium solution, Outreach's pricing may be higher than some alternatives, which could be a deterrent for businesses with tighter budgets or those seeking cost-effective options.

Pricing

Outreach offers various plans to cater to different business needs, including Engage, Call (Voice Package), Meet, Deal, and Forecast. Pricing details can be requested to receive a personalized quote tailored to your specific requirements.

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7. Snov.io

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Snov was launched in 2015 by a team of entrepreneurs focused on creating a comprehensive lead-generation tool.

The platform has continuously evolved, adding features to meet the dynamic needs of industries like sales, marketing, and customer service.

Notably, Snov integrates with various tools and services, offering a seamless lead-generation experience. The platform has been recognized for its innovation, maintaining a high user satisfaction rate.

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Key features

• Email Finder: Snovs email finder taps into various sources like social media, websites, and directories to compile a broad list of email addresses, facilitating targeted outreach.
• Lead Verification: This feature ensures the accuracy of email addresses and weeds out invalid or fake contacts, maintaining the quality of engagement.
• Email Campaigns: Users can design and dispatch customized email campaigns with helpful features like customizable templates and tracking analytics.
• CRM Integration: The platform's integration with popular CRM tools allows for streamlined management of leads and contacts within a single interface.
• Data Enrichment: Snov enriches each lead with detailed information including company data and job titles, enhancing the personalization of outreach efforts.

Considerations

• Limited Customization Options: Some users may find the customization options for email campaigns somewhat restrictive, which could affect the personalization of their campaigns.
• Dependence on Data Quality: The effectiveness of Snov's lead verification and data enrichment is contingent on the quality of the input data, which can vary.

Snov pricing

• Trial: Free, offering basic features to explore the platform.
• Starter: $30/month
• Pro: $75/month

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8. RocketReach

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RocketReach was established in 2014 and has quickly risen to prominence as a top platform for lead generation and outreach.

The platform caters to industries like sales, marketing, and customer service, offering tools designed for efficient and effective customer engagement.

RocketReach's innovative features have earned it a spot in the top 10 lead generation tools by G2, and it has garnered positive customer reviews for its user-friendly interface and powerful capabilities.

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Key features

• Contact Discovery: Users can easily verify and find accurate contact details of potential customers, streamlining the initiation of outreach campaigns.
• Email and Phone Verification: Ensures the accuracy of contact details, reducing bounce rates and enhancing communication reliability.
• Customizable Advanced Search Filters: Allows targeting specific leads with filters like company size, industry, and job title.
• Automated Outreach: Facilitates the automation of outreach campaigns, boosting efficiency and saving time.
• Integration with CRM: Seamlessly integrates with popular CRM systems, enabling effective lead management and tracking.
• Real-time Data Updates: Provides the latest updates on contact information to ensure users have the most accurate data.
• Advanced Analytics: Offers comprehensive analytics and reporting tools to track campaign performance and guide data-driven decisions.
• Customer Support: Dedicated support is available to assist users with any platform-related inquiries or issues.

Considerations

• Data Quality Concerns: Despite generally high-quality data, there is a risk of encountering outdated or incorrect information, which necessitates regular verification to maintain accuracy.
• Cost-Effectiveness: RocketReach offers robust features but may not be the most budget-friendly option for small businesses or those with limited budgets.

Pricing

• Essentials: $70/month
• Pro: $140/month
• Ultimate: $300/month

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9. LeadIQ

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LeadIQ was established in 2015 by a group of sales and marketing professionals who saw the need for a more automated and efficient lead generation system.

Since its inception, LeadIQ has grown into a robust platform that incorporates various data sources to provide accurate and up-to-date lead information.

It is especially useful for companies in industries like real estate, finance, and insurance that handle a high volume of leads and seek to reduce manual research and data entry tasks.

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LeadIQ key features

• Lead Enrichment: This feature enriches existing leads by adding missing details such as company data, job titles, and contact information, ensuring sales teams have comprehensive and accurate lead data.
• Lead Research: Users can discover new leads using data sources like social media, job boards, and company directories, expanding the potential customer base.
• Data Validation: Ensures the accuracy and currency of lead data, reducing errors and ensuring reliability for sales teams.
• Integration: LeadIQ integrates smoothly with CRM systems like Salesforce, enabling seamless management and importation of leads into existing sales workflows. Their Chrome extension also seamlessly integrates with LinkedIn Sales Navigator.

Considerations

• Data Refresh Frequency: LeadIQ regularly updates its database, but users should still periodically verify the data to ensure accuracy, especially when engaging with less frequently contacted industries or regions.
• Scaling Costs: LeadIQ's pricing is structured to accommodate businesses with high lead demands. Smaller companies or those with fluctuating lead generation needs should consider the potential impact on their budget, as costs could escalate with increased usage.

Pricing

• Freemium: Offers basic features at no cost
• Essential: $36/user/month
• Pro: $79/user/month
• Enterprise: Custom pricing and features

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10. Seamless AI

Seamless was launched in 2018 by a team of seasoned marketers who aimed to revolutionize the lead generation landscape. The platform has since integrated advanced technology and user feedback to continually improve its functionality.

It serves professionals and business owners across various sectors, including real estate, finance, and e-commerce, helping them to automate and optimize their lead generation processes.

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Key features

• Automated Lead Capture: Integrates with multiple marketing channels to ensure comprehensive lead capture from sources like social media, email campaigns, and landing pages.
• Lead Qualification: Employs AI-powered algorithms to assess leads against predefined criteria, ensuring focus on the most promising prospects.
• Personalized Follow-up: Allows the creation of custom follow-up sequences for each lead, fostering tailored communication that enhances the likelihood of conversion.
• Real-time Analytics: Offers detailed analytics on lead generation and conversion rates, providing accurate contact information for strategy optimization.

Considerations

• Technical Setup: Integrating Seamless with your current marketing systems might be complex and may require advanced technical skills, which could extend deployment times and increase initial costs.
• Pricing Accessibility: Seamless offers a range of advanced features but at a premium price, which might be challenging for startups or smaller businesses operating within limited budgets to afford.

Seamless AI Pricing

Seamless AI pricing requires contacting sales. The Free plan offers 50 credits and basic features for evaluation. The Pro plan adds daily credit refreshes and premium add-ons. The Enterprise plan provides custom credits, unlimited users, and advanced support for large teams.

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11. Hunter

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Founded in 2015 by Mathilde Collin and Nicolas Grenié, Hunter's mission has been to empower businesses to expand by offering accurate contact information for key decision-makers across various industries.

As a tool essential for B2B sales teams, marketers, and business development professionals, Hunter provides a comprehensive database of business contacts and email addresses, enhancing outreach and engagement efforts.

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Key features

• Email Finder: Hunter's email finder tool searches for email addresses of specific individuals using their name and domain, leveraging public data sources and machine learning for high accuracy.
• Email Verifier: This feature checks the validity of email addresses, reducing bounce rates by correcting common typos and syntax errors.
• Bulk Email Finder: Allows users to find multiple email addresses simultaneously, which is ideal for extensive outreach campaigns, providing results in a CSV file.
• Chrome Extension: Hunter's Chrome extension integrates with email and CRM platforms, enabling users to find email addresses directly from their browser, streamlining the prospecting process.
• Reporting and Analytics: Offers comprehensive analytics on email outreach, including metrics like open rates and click-through rates, to help optimize email campaigns.

Considerations

• Accuracy: Despite efforts to provide the most accurate email addresses, the potential for outdated or incorrect information exists, necessitating verification before outreach.
• Compliance: Users must ensure compliance with data protection laws like GDPR and the CAN-SPAM Act during email outreach, including securing consent and providing opt-out options.

Hunter pricing

• Free: $0/month
• Starter: $49/month
• Growth: $149/month
• Business: $499/month

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