We Tried the 11 Best B2B Email List Providers (Our Review)

Looking for a reliable B2B email list provider for your next campaign?

With so many providers claiming to offer "the best", how do you separate the hype from the real deal?

That's why we did a complete round-up of the top 11 B2B email list providers. From data accuracy to customer service, we scrutinized every detail to bring you this ultimate review.

TL;DR: Criteria for Evaluating B2B Email List Providers

Choosing the right B2B email list provider is crucial for the success of your outreach campaigns. Here are the key criteria we used to evaluate the top 11 B2B email list providers:

1. Data Accuracy
   • Importance: High accuracy ensures your emails reach the right contacts and reduces bounce rates.
   • Evaluation Method: We checked the providers’ claims on data verification processes (e.g., double or triple verification) and tested sample lists for accuracy.
   • Top Performer: ListKit stood out with its triple-verified data, ensuring the highest accuracy.
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2. Database Size
   • Importance: A large database offers a wider range of potential leads and markets.
   • Evaluation Method: We compared the number of available contacts and companies in each provider’s database.
   • Top Performer: ListKit impressed with access to over 500 million B2B leads.
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3. Data Enrichment
   • Importance: Enriched data provides deeper insights into leads, improving targeting and personalization.
   • Evaluation Method: We assessed the enrichment capabilities such as CRM integration and additional data points (e.g., company size, revenue).
   • Top Performer: Lusha excelled with its comprehensive data enrichment features.
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4. Compliance
   • Importance: Compliance with regulations like GDPR and CCPA is crucial to avoid legal issues.
   • Evaluation Method: We verified each provider’s compliance measures and certifications.
   • Top Performer: Cognism was notable for its stringent compliance with GDPR.
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5. Customer Service
   • Importance: Responsive and helpful customer service can significantly impact user experience.
   • Evaluation Method: We tested customer support through multiple channels (e.g., email, phone, live chat) for responsiveness and helpfulness.
   • Top Performer: Lead411 received high marks for its robust customer support. So did ListKit - who also received special praise for their onboarding team.
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6. Ease of Use
   • Importance: A user-friendly interface saves time and reduces the learning curve.
   • Evaluation Method: We evaluated the usability of each platform, focusing on navigation, search functionality, and integration options.
   • Top Performer: ListKit was repeatedly praised for its intuitive interface and advanced search filters.
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7. Pricing
   • Importance: Competitive pricing can make a significant difference, especially for startups and small businesses.
   • Evaluation Method: We compared pricing models, including subscription plans, credit-based systems, and any additional fees.
   • Top Performer: ListKit offered flexible credit-based pricing with rollover credits, making it cost-effective.
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8. Community and Support Resources
   • Importance: Access to a supportive community and resources can enhance user experience and knowledge.
   • Evaluation Method: We looked at the availability and activity of user communities, training materials, and support resources.
   • Top Performer: ListKit’s Skool community of 3000+ active members provided a valuable support network.
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9. Additional Features
   • Importance: Extra features like CRM integration, LinkedIn prospecting, and predictive analytics can add significant value.
   • Evaluation Method: We examined the unique features offered by each provider and their practical benefits.
   • Top Performer: Snov.io’s comprehensive email CRM with multilingual support and LinkedIn prospect finder was a standout.

By thoroughly evaluating each provider against these criteria, we aimed to identify the best options for various business needs, ensuring that you can make an informed decision for your next email campaign.

🚨 Spoiler to save your time - We'll be honest, we think ListKit stands out as the best b2b email list provider for its triple-verified email lists, credit-based pricing, and community. Building your own list with ListKit helps you avoid outdated lists and non-compliant outreach. It was also built by 7-figure outreach experts who've designed it with users in mind. Maybe we are biased, but tell that to the Skool community of 3000+ active members which has amazing advice on how to use B2B email lists to close more deals.

11 Best B2B Email List Providers

To expand your reach, generate more leads, or boost your sales, a reliable B2B email list provider can make a significant difference.

Here are 11 of the best B2B email list providers to consider:

1. ListKit

Best for: Sales reps, small businesses, and marketing professionals/agencies who prioritize fast and accurate B2B lead generation while focusing on cost efficiency.

ListKit took the market by storm in 2024 when it surpassed $1M in annual recurring revenue within just 90 days because of its popularity with users.

Originally a B2B list-building service, it evolved into a powerful database platform of over 500M contacts, led by serial tech entrepreneur Oliver Schmalholz and 7-figure outreach experts Andre Haykal Jr, Christian Bonnier (me), Dan Crowley, and Daniel Fazio (Cold Email Wizard).

At the risk of a humblebrag, what sets ListKit apart is its foundation, built by entrepreneurs who’ve mastered cold outreach for years. This experience shines through in features like triple-verified contacts, credit-based pricing, and a Skool community of 3000+ members sharing priceless advice on generating millions through profitable cold outreach with ListKit data.

With a mantra of "If it's not accelerating, it's not worth doing," the team behind ListKit.io ensures that your emails not only send but also land, creating a 40% response rate to cold audiences.

Key features

• Intent Data: This advanced feature analyzes online behavior to identify prospects who are actively researching products or services similar to what you offer. By tracking specific keywords and online activity, ListKit can generate a targeted list of potential leads who are already showing interest, making your outreach efforts more effective and timely. Whether you're in tech, finance, healthcare, or any other industry, ListKit's intent data helps you connect with prospects at the right moment in their buying journey.
  • For example, if you do B2B sales for insurance companies, ListKit can provide a list of leads searching for terms like “Auto Insurance,” “Homeowners Insurance,” or “Health Insurance.”

Then, you will be able to see the total number of matches to those terms, select whether you want their business emails, phone numbers, or other personal details, and specify how many contacts you want to actually export for your campaigns.

But wait. How do you know the emails and numbers are any good? That brings us to our next feature.

• Triple-verified data: ListKit offers a 500M+ b2b lead database (one of the biggest in the market). But unlike Apollo or Zoominfo who draw criticism for data accuracy, ListKit has a special multi-step verification process that allow users to only pay for triple-verified emails and phone numbers. This grants instant access to decision-makers and avoids wasting time, money, and campaign resources on invalid leads.
  • Rik, an Account Director, said in one review: “Easy to use, fast searching to build verified emails (x3 verified) means I can streamline my workflows. I don’t need to export from Apollo go into three other verifier softwares, run , upload etc. This is a one stop search and export.”

• Gives You Phone Number Data Too: The platform offers direct dial and phone numbers, facilitating omnichannel outreach through cold calls and emails. This feature is essential for sales and marketing teams aiming to increase touchpoints with decision-makers.
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• Visual analytics: The platform provides visual analytics to help you gain strategic insights into your ideal customer profile. Gain insights with visual tools like pie charts, bar charts, and heat maps that display industry distribution, top job titles, geographic location, and platform usage. These tools help your team quickly assess and adjust targeting strategies.

• World-Class Customer Support: ListKit stands out for its exceptional customer support, offering personalized onboarding sessions, regular coaching calls, and ongoing educational resources. This ensures that your team can quickly get up to speed with the platform and continually optimize its use, making sure all your needs are met and questions answered.
  • In a review by Nick, a Business Owner, says: Customer support is also INCREDIBLE, haven't seen anything like it with any other platform. You can hop on calls for support whenever you need to help you with building your list which is amazing.

• User-friendly interface that saves time: Its user-friendly interface is easy to navigate and use, making it ideal for beginners. The platform's visualization graph helps users target their ideal clients effectively while also providing quick actions for adjustments.
  • Dale, a Divisional Manager said in one review: It has taken our outreach from being a 2 hour process of trying to find the right contacts, right companies and then email formats into a 2 minute job. Building the list is as easy as clicking a few buttons and putting in the types of people you are looking for. Before you know it there is a list in your inbox filled with prospects that you know are your ideal client. We now use Listkit on a daily basis with the view of implementing it throughout the company which is a breeze with simple integration.‍

• Competitive Credit-based Pricing: ListKit’s credit-based pricing is both flexible and cost-effective. Users pay only for verified email contacts, with phone-verified contacts starting at 15 cents per credit, allowing businesses to manage budgets efficiently.

Considerations

• Customization options: ListKit currently lacks some customization options, such as custom lead field export, but plans to expand these features soon.
• Integrations: The platform has solid integrations, but adding OpenAI capabilities could further enhance data enrichment.

Pricing

• Professional: $97/user/month
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• Scale: $297/user/month.
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• Enterprise: $1,000 / per month.

Reviews of ListKit as a b2b email list provider

• One ListKit user in the marketing and advertising industry said: “I've been using other lead list softwares from Apollo, Lusha, Seamless, Sales Navigator, and more including GMB scrapers. Listkit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to. The customer service is quick and helpful. And the CSV files pulled from the lists are quick to upload and implement into my cold email campaigns.”

• "This is my favorite source of leads” - Michael, a small business owner. “Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for. In addition there are some smart features to help you choose quantities of leads per company so as not to overwhelm them during outreach. Customer service is great and the no-cost onboarding / training call was incredibly helpful. I'm using ListKit regularly to prospect and generate lead lists for my outbound sales.”

• We have been using a few different platforms to source our leads, but ListKit has been the most effective one yet. Their leads are triple-verified, meaning we don't have to buy leads and then have them verified by another software. It's all done by ListKit automatically. G2 Review.

Did you know about our free 30-minute strategy call to build your b2b email list? Active ListKit users can book a thirty minute workshop session with a list-building expert. If you're not yet a ListKit user, you can take advantage of this free consultation by signing up below:

2. Lead411

Best for: Sales teams, marketing managers, business builders, and recruiters who are looking to advance their sales efforts.

Lead411 is a leading B2B contact database provider offering direct dials, mailing lists, data cleaning, and insights into business growth intent. Founded in 2001, Lead411 has a team of dedicated data wizards who are committed to helping customers succeed by providing high-quality data and innovative ways to utilize it.

With its robust search capabilities and data accuracy, Lead411 is a valuable resource for businesses looking to streamline their sales processes and achieve better results in their marketing campaigns.

Key features

• Contact prospecting: The prospecting solution offers detailed information on ideal customers, including intent and growth data, advanced search capabilities, and sales triggers. Verified emails and direct contact information can significantly enhance sales results.
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• Contact enrichment: Users can leverage millions of verified contact records to update, clean, delete, and enrich email addresses in their CRM. This ensures that the data in their CRM is accurate and up-to-date for meaningful sales conversations.
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• Triple verified emails and direct dials: The platform ensures high data quality with a triple email verification process involving SMTP checks, human verification, and email open validation. Direct dials are double-verified for accuracy by matching phone numbers with past or current work locations.
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• Chrome extension: It offers a Chrome extension that allows users to easily find contact data by searching LinkedIn and company websites. This extension provides verified contact data at the users' fingertips without disrupting their workflow.
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• Build custom lists with bulk export: This feature allows users to build custom client lists or create custom audiences for advertising. It includes simple data filters and export options for various scenarios, making it easy for users to organize and export the necessary data.
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• Integration with over 25 CRMs: Lead411 allows users to easily integrate their data with more than 25 CRMs at the click of a button. This seamless integration makes it convenient for users to access and utilize their data within their preferred CRM platform.

Considerations

• Higher cost: Costly compared to some competitors, which may deter budget-conscious users.
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• Limitations in search filters: Some users may find limitations in the search filters when building lists, leading to inaccurate or irrelevant contacts being included.

Pricing

• Basic plus unlimited: $99/month per user 
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• Enterprise limited: Customized pricing plan

Reviews

• Ease of use. The data is good. The account manager is awesome and easy to reach. The learning curve for using it is quick. To get the information needed quickly is one of the best ones on the market that I have used. G2 Review.
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• Lead 411 made it very easy to locate relevant contacts within my Target market. Very smooth transitioning them into my marketing/outbound prospecting cadence within Hubspot. They do sell single licenses compared to others that only sell multiple. Capterra Review

3. Cognism

Best for: Sales and marketing professionals looking to streamline their prospecting, enrichment, and sales workflows.

Cognism is a premium sales intelligence platform that provides businesses with potential prospects' mobile phone numbers and B2B emails. Founded to help revenue teams make meaningful connections with other companies, Cognism addresses common challenges sales reps face in prospecting and engaging with leads.

By leveraging Cognism, companies can enhance their outreach strategies, improve conversion rates, and drive growth more efficiently.

Key features

• Comprehensive data coverage: Cognism provides access to a vast database of B2B contacts, including email addresses, direct dials, and mobile numbers. The data spans regions such as EMEA, NAM, and APAC, ensuring a global reach for your campaigns.
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• Data privacy and compliance: It ensures compliance with data privacy regulations like GDPR, providing peace of mind when handling prospect information. It holds ISO 27001 and ISO 27701 certifications and is SOC2 type II attested, making it a reliable choice for businesses concerned about data privacy.
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• Email verification: Cognism employs multiple methods for email verification, including SMTP checks and manual validation, to ensure the accuracy and deliverability of email addresses. 
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• Intent data: The platform leverages intent data to help users identify decision-makers actively searching for solutions similar to their offerings. This allows for more targeted and timely outreach efforts.
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• Sequencing and automation: It includes tools for building advanced email sequences and automation workflows. These features enable users to create sophisticated email campaigns with follow-up tasks, ensuring consistent and strategic engagement with prospects.
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• CRM integrations: Cognism integrates with various CRM and sales tools, including Salesforce, HubSpot, Microsoft Dynamics, Pipedrive, and Zapier. 

Considerations

• Campaign list is not editable: Cannot go back and amend campaign lists once generated.
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• No direct contact export: Inability to export contacts directly to the outreach platform.

Pricing

• Essential: $74/month (billed annually)
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• Plus: $149/month (billed annually)
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• Professional: $299/month (billed annually)
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• Diamond: $2,550 to $25,000 per year

Reviews

• The simplifying of steps across various aspects of the prospecting process. It is no longer a hunt to organize and clean up your CRM after an import or export. Plus having knowledge of verified emails is vital and eliminates the constant double-checking. I have saved countless hours across my day/week with Cognism's tool and smartly designed functionality. G2 Review.
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• Availability of high-quality contacts, far superior to their competitors. Great onboarding team to make sure that implementation is smooth and easy. Capterra Review.

4. Apollo

Best for: Startups, small businesses, and sales and marketing teams needing robust, cost-effective tools and strong integration capabilities.

Apollo is recognized as the fastest-growing and most loved sales technology on the planet, with high ratings and reviews on platforms like G2. It is a leader in Sales Intelligence and engagement, making it a trusted choice for sales organizations.  

From building pipelines to closing deals and improving performance, Apollo offers features like contact search, scores & signals, sales engagement, workflow automation, and deal management.

Key features

• Extensive B2B database: The platform provides access to a database of over 275 million contacts and 73 million companies. It offers detailed contact information, including verified emails and phone numbers, to help sales teams connect with key decision-makers.
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• Cold calling: Users can make and receive phone calls within the app using the in-app dialer feature. Apollo.io also offers automatic call recording, transcriptions, and CRM logging, making it easier for sales teams to connect with leads and track interactions effectively.
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• Advanced search and filtering: It offers advanced search capabilities with over 65 filters, enabling users to target leads like job title, industry, and company size. This feature enhances the efficiency of lead generation efforts.
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• Email sequence: Apollo.io enables users to create personalized email sequences with AI-generated text, templates, or custom scripts. It also offers A/B testing for email content and subject lines, optimizing outreach for better engagement.
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• Compliance and data accuracy: Apollo.io includes built-in compliance features to ensure data usage meets GDPR and CCPA regulations. The platform regularly updates its database to maintain high data accuracy, which is crucial for effective sales and marketing activities.​
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• Sales engagement: The platform features meeting scheduling, conversation intelligence, and analytics to enhance sales performance and drive revenue growth. AI-powered tools help optimize sales engagement, increasing your chances of success.

Considerations

• Extra charges for personal phone numbers: Getting personal phone numbers incurs extra charges, which can add up for businesses focusing on cold calling.
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• Monthly limit on lead searches: Apollo limits monthly lead searches, exports, and contacts, which can be restrictive for high-volume prospecting.

Pricing

• Free: $0
• Basic: $49 per user/month (billed annually)
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• Professional: $79 per user/month (billed annually)
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• Organization: $119 per user/month (min. 3 users, billed annually)

Reviews

• I really like the Chrome extension with the sidebar that pops up on company webpages I visit. It's pretty easy to get all the info about the company I need without having to swap tabs to the Apollo site. G2 Review.
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• Apollo has the richest data out there and is by far the best platform. If you're looking to find information and gather intel on your ICP, Apollo will help you do it. Super easy to use and they have great customer support. Trustpilot Review.

5. Hunter.io

Best for: Individuals, marketers, salespeople, recruiters, or businesses looking for email addresses and sending cold emails to relevant leads.

Hunter.io is an all-in-one email outreach platform that simplifies connecting through email. Founded by Antoine Finkelstein and François Grante in 2015, Hunter.io was born out of the idea of making cold emailing more accessible and effective for professionals. 

Users can discover potential leads based on their ideal customer profile and find verified email addresses associated with specific names to avoid bounces. Overall, Hunter.io is a simple yet powerful tool that helps users streamline their email outreach efforts and improve their success rate.

Key features

• Identify relevant leads: Hunter uses advanced technology and AI to quickly find, verify, and enrich business-relevant details, making it easy to connect with potential leads.
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• Contact details discovery: The tool helps users identify relevant leads based on their ideal customer profile. Users can find companies and contacts that match their target audience.
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• Domain search: Hunter's domain search feature allows users to find the best person to contact within a company by simply entering the company name or website. No account is required to use this tool.
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• Email verifier: To avoid bounces and protect the sender's reputation, Hunter offers an email verifier tool. With this tool, users can ensure their emails reach the intended recipients without any delivery issues.
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• Cold emailing: Hunter Campaigns allows users to maximize the potential of their prospecting lists and increase reply rates. Users can compose emails, schedule follow-ups, and track campaign performance with precise reports.
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• Optimized deliverability: Hunter prioritizes reaching inboxes over spam folders by verifying email lists and sending emails from users' Gmail, Google Workspace, or Outlook accounts. This can help increase the chances of emails being received and opened by recipients.
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• Google Sheets add-on: The Google Sheets add-on enables you to search for and verify email addresses directly within Google Sheets. This integration simplifies managing and verifying large volumes of data, making it a valuable tool for businesses. 

Considerations

• Limited email verification: It does not support webmail addresses, which may be a limitation for users with databases containing many webmail email addresses.
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• Lack of advanced CRM features: Missing advanced CRM features for complex outreach campaigns.

Pricing

• Free: $0
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• Starter: $49/month
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• Growth: $149/month
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• Business: $499/month

Reviews

• We have used dozens of different lead-finding tools to better connect with potential clients, and Hunter is one of the best. Trustpilot Review.
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• What I like best about Hunter is its efficiency and accuracy in finding and verifying email addresses. G2 Review.

6. Lusha

Best for:  Sales, marketing, and recruitment professionals to enhance business growth, improve revenue, and boost campaign effectiveness. 

Lusha provides the most accurate B2B company and contact data in the market. With trusted data quality and globally compliant information, sales teams can sell more effectively and confidently close deals. Over 1 million users rely on Lusha's unrivaled data quality to enhance their sales game.

The platform provides access to 60+ million decision-makers email addresses and 50+ million decision-makers direct dials, making it easier to target critical individuals within target companies. Lusha boasts an 81% data accuracy rate from social media feeds, public databases, and government sources. 

Key features

• CRM data enrichment: Lusha automatically enriches Salesforce records with accurate contact and company data at scale. It updates missing or outdated contact information, ensuring your sales and marketing teams have the most relevant data readily available.
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• Comprehensive contact attributes: It provides 12 different contact attributes, including full names, job titles, email addresses, and phone numbers. This information helps users identify key decision-makers within their target companies.
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• API integration: The platform offers API access to enrich any database or system with the most accurate contact and company data, ensuring seamless integration with your existing tools and workflows
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• Data privacy & security: Lusha is the first ISO 27701-certified sales intelligence solution, ensuring the highest privacy and security standards for users. With GDPR and CCPA compliance, Lusha prioritizes data privacy, setting it apart as a trusted partner for B2B data needs.
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• Search smart & reach decision-makers: Lusha enables smarter searches by providing instant insights into ideal customer profiles based on past searches. With advanced search filters, sales teams can quickly pinpoint ideal customers and access accurate contact information within seconds.
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• Organizational charts and technographic data: Users can access organizational charts and technographic data to understand the structure and technology stack of target companies, aiding in more strategic outreach.

Considerations

• Inconsistent accuracy: Hit or miss accuracy in providing contact information.
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• Data gaps: Gaps in data availability for larger segments of companies.

Pricing

• Free: $0/user/month
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• Pro: $36/user/month
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• Premium: $59/user/month
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• Scale: Available on demand

Reviews

• Lusha is the easiest-to-use extension for LinkedIn contact extraction. We use it on a daily basis to extract contacts, and it is well-integrated with LinkedIn. It has numerous features which help in lead generation. The product is easy to implement and has great customer support if the credit is wasted on the wrong info. G2 Review.
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• Easy onboarding process to be added onto our plan with other team members. Have been using Lusha for a while on a different plan. Straight forward to use and high % success rate on contact details. Trustpilot Review.

7. LeadSpace

Best for: B2B marketers and sales teams looking to enhance their lead generation and customer data management.

LeadSpace is a B2B Customer Data Platform that helps businesses repeatedly find, create, and prioritize closable business opportunities. It employs AI to analyze and enrich this data, enabling companies to more accurately identify, target, and engage their ideal customers.

The platform offers a suite of tools such as The Graph, The Studio, and Revenue Radar, which aid in data enrichment, segmentation, and campaign activation across various channels. It is particularly valued for its ability to enhance data quality and provide actionable insights, thereby accelerating business growth and improving overall marketing performance.​

Key features

• 30+ third-party B2B data sources: LeadSpace uses insights from over 30 third-party B2B data sources to enrich data and understand account hierarchies. It also identifies buying signals, enabling accurate lead matching and scoring at the buying center level.
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• CRM tool integration: It seamlessly integrates with the CRM system, enhancing it with enriched and scored data. This integration enables better lead routing, territory planning, and sales engagement. 
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• Data segmentation and predictive analytics: The platform offers advanced tools for businesses to categorize their data based on various criteria. Coupled with predictive analytics, LeadSpace can forecast sales trends and identify the most promising leads and accounts.
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• Lead enrichment and scoring: LeadSpace enhances lead data quality by enriching it with additional information, including demographic, firmographic, and buying intent data, which helps score leads more accurately.
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• Account-based marketing (ABM): The platform supports ABM by providing detailed profiles and insights into target accounts. It enables businesses to tailor their marketing efforts specifically to high-value accounts, improving the chances of conversion.
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• Customizable dashboards and reporting: Users can create personalized dashboards to monitor key metrics and performance indicators. The reporting tools provide in-depth analytics and visualizations that help make informed decisions.

Considerations

• No free trial: Lack of a free trial or free version for potential users to test out.
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• User interface needs improvement: The tool's user interface may require some tweaking for a smoother user experience.

Pricing

• Price starts from $25000/year

Reviews

• LeadSpace is a great customer data platform to enrich your data in MAP and CRM. LeadSpace is also helpful for the L2A matching process and optimizing L2A matching for lead routing. Leadspace is easy to integrate and implement with MAP, such as Marketo, and CRM, such as Salesforce. G2 Review.
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• This sales enablement solution is so effective. LeadSpace is so reliable to use. Capterra Review.

8. ZoomInfo

Best for: Sales, marketing, and talent acquisition professionals looking to enhance their efforts with accurate and up-to-date business intelligence data.

ZoomInfo is a Vancouver-based data and software company that specializes in providing business data solutions. Acquired by DiscoverOrg, ZoomInfo sets a new standard for business intelligence by providing accurate contact, firmographic, technographic, and intent data.

In 2020, ZoomInfo became a publicly traded company in the largest software IPO in a decade, solidifying its position in the market. It offers detailed company and contact information, allowing users to make informed decisions and develop targeted marketing strategies. With its advanced search capabilities and robust database, ZoomInfo is a valuable tool for businesses looking to expand their network and increase sales.

Key features

• Extensive contact database: ZoomInfo boasts an enormous database with over 60 million direct dial phone numbers and 150 million verified and accurate email addresses. This data is regularly updated to ensure accuracy, helping businesses reach the right contacts efficiently.
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• Buyer intent data: This feature allows businesses to identify and target prospects early in their buying journey. By tracking companies that show intent signals, ZoomInfo helps users focus on high-potential leads that are more likely to convert.
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• Conversation intelligence (Chorus): This tool analyzes customer interactions, including calls, meetings, and emails, to identify keywords and phrases that can provide insights into customer needs and preferences. This helps tailor future communications to meet customer expectations better.
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• Data enrichment and cleansing: Users can enrich their CRM and marketing automation platforms with real-time, accurate data. This includes deduplication and data augmentation, ensuring your databases are clean and up-to-date.
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• Data-as-a-service (DaaS): ZoomInfo provides comprehensive company and contact data, including firmographic and technographic information. This helps businesses improve lead scoring and modeling, leading to better-targeted marketing and sales efforts.
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• Sales engagement tools: These tools help optimize sales processes by providing automated meeting schedulers, lead routing, and sales activity tracking features. This ensures that sales teams can focus on closing deals rather than administrative tasks.
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• Compliance features: ZoomInfo includes tools to help businesses comply with regulations like GDPR and CCPA. This involves identifying and managing unsubscribes and ensuring data privacy standards are met.

Considerations

• Complex pricing: Complex pricing structure based on factors like the number of users, contacts, and industry.
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• Incomplete integration: Integrations with other CRM systems or tools may not be seamless or fully functional.

Pricing

• Professional: $14,995 annually
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• Advanced: $24,995 annually
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• Elite: $39,995 annually

Reviews

• ZoomInfo has the best B2B data & intent that I've come across as part of an integrated engagement platform that allows us to reach customers across display, social media, email, chat, call, etc. Trustpilot Review.
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• The access and ease of using the system. It was very simple, and the results speak for themselves. We use this product every day and multiple times a day across our departments. We also integrate it into our centralized CRM platform. It was so easy to implement! G2 Review.

9. CloudLead

Best for: Small—to medium-sized companies and larger enterprises can utilize CloudLead's services to manage and verify leads at scale and optimize sales.

CloudLead is a B2B data provider that offers human-verified data to optimize B2B channels. With a full suite of data solutions, CloudLead takes the guesswork out of outbound marketing. 

The company provides global data coverage and deep insights, helping businesses target prospects through the most effective channels, such as email, social media, and phone. The platform offers deep insights and custom data, enabling sales and marketing teams to make informed decisions and personalize outreach effectively. 

Key features

• Email predictability: CloudLead provides B2B data from regions like EMEA, NA, LATAM, and APAC to help businesses target prospects more effectively. 
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• Lead enrichment: Enrichment options include additional details like hiring activity, technology usage, and funding status. It provides firmographic, technographic, demographic, and other lead insights to enhance your database. 
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• Lead cleansing: Using human researchers and advanced marketing tools, CloudLead verifies emails and data points to maintain the quality of your customized contact lists. This helps reduce data decay and improve the effectiveness of your outreach efforts.
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• Custom lead lists: The platform allows users to create custom lead lists based on specific business requirements. This enables businesses to more accurately target their ideal customer profiles, enhancing the efficiency of their marketing campaigns.
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• Lead scoring: CloudLead employs lead scoring mechanisms to prioritize leads based on their conversion likelihood. This feature helps the sales team to focus on the most promising leads, thereby increasing productivity and ROI​ 
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• Target best-fit accounts: CloudLead allows requesting a sample list tailored to an Ideal Customer Profile (ICP) and specifications. This feature enhances the impact of outreach campaigns by targeting the right accounts at the right time with precise information.

Considerations

• No predictive analytics: Lacks advanced features like predictive analytics and AI-powered recommendations.
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• Steep learning curve: It may require a learning curve for new users.

Pricing

• Starter, Growth, Professional: Pricing available upon request

Reviews

• They are able to take a list and verify working email addresses (or provide alternatives), as well as ensure the phone numbers are accurate. G2 Review.
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• I love working with Salman and his team. They source the right, high-quality leads and do so super fast and with reliable top-notch quality. Can really recommend working with Salman and his team. G2 Review.

10. UpLead

Best for: B2B marketers, technology companies, startups, and enterprises looking to enhance their business development and generate leads.

UpLead offers superior data accuracy, an extensive database with over 148 million B2B email addresses, 14+ million company profiles, and a 95% data accuracy guarantee. Founded by CEO Will Cannon in 2017, UpLead sets itself apart by hand-picking leads rather than simply scraping data from the web. 

UpLead's competitive pricing, scalability, and feature-rich platform make it a top choice for businesses seeking a reliable B2B lead generation solution. Trusted by companies globally, UpLead provides friendly credits, refunds for bounces and poor data, and an affordable and reliable data solution for businesses committed to sales.

Key features

• 50+ search filters: With a wide variety of search filters available, UpLead users can narrow down their search criteria to find the most relevant and high-quality leads for their specific needs.
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• Real-time email verification: UpLead offers real-time email verification to ensure that users have accurate and valid email addresses for their business contacts, reducing the risk of bounce-backs and wasted outreach efforts.
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• 16,000+ technologies tracked: The platform provides valuable insights into companies' technology stacks. With data on over 16,000 technologies tracked, users can better understand their target companies' tech infrastructure, enabling more targeted and relevant sales pitches.
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• CRM integration: UpLead seamlessly integrates with popular CRM systems, allowing users to easily transfer the leads directly into their CRM platform. This integration streamlines the lead generation process and ensures that all prospect information is readily available for sales and marketing teams.
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• Account-based marketing: The platform's capabilities enable users to personalize marketing and outreach messages for different prospect categories. This feature helps businesses tailor their communication to specific segments for better engagement.
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• Chrome extension: UpLead’s Chrome extension lets you obtain valuable data as you browse the web, including finding verified B2B emails and phone numbers directly from LinkedIn profiles and company websites.

Considerations

• Report of inaccuracies: Minor inaccuracies in data authenticity were reported by some users.
• No chart feature: UpLead does not include charts to help users understand company hierarchies and key decision-makers.

Pricing

• Free trial: $0/ 7 days
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• Essentials: $99/ month
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• Plus: $199/ month

Reviews

• UpLead is a simple platform for lead gen. As a busy sales/marketing person, I love the simplicity of its features. I also like their quick and knowledgeable customer service. Definitely worth the investment! The more time I put into it, the better results I get! G2 Review.
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• Really enjoying this product and how it can generate target leads for our organization. Trustpilot Review.

11. Snov.io

Best for: Sales professionals and businesses looking to automate and accelerate their sales processes at scale.

Snov.io is a comprehensive email CRM platform designed to help businesses drive sales through efficient email marketing and outreach. With over 400,000 users worldwide, Snov.io offers a variety of tools for finding contacts, verifying data, sending campaigns, and utilizing AI writers to generate more leads at a lower cost. 

The platform is highly valued for its accuracy, reliability, and seamless integration with various systems, making it a popular choice for startups and Fortune 500 companies.

Key features

• LI prospect finder: With the LI Prospect Finder tool, users can easily find and connect with potential leads on LinkedIn, leading to sales automation and acceleration at scale. This tool helps in targeting the right audience and expanding the client base effectively.
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• Integration with favorite apps: Snov.io offers seamless integration with over 5,000 tools, making it easier for users to synchronize their workflow across different platforms without coding experience.
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• Multilingual support: Available in English, Chinese, Portuguese, Spanish, and Ukrainian, Snov.io caters to a global audience. This localization enables users to operate in their native language, improving communication and understanding of international business operations.
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• Highest security standards: Snov.io ensures the highest security standards to protect business data, with regular independent third-party audits and certifications conducted to safeguard against breaches.
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• Implementation manager support: Users can benefit from the assistance of an implementation manager to get started faster and maximize the use of the toolset.
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• Mobile-friendly features: With mobile-friendly features, Snov.io allows users to perform tasks on the go, maintaining productivity. Users can find email addresses on company websites or conduct searches conveniently from their mobile devices, enhancing flexibility and efficiency.
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• Email verifier: The Email Verifier tool ensures email deliverability by checking the validity of email addresses, helping users maintain a clean and efficient contact list for successful outreach campaigns.
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• Website Technology Checker: The Website Technology Checker offers insights into websites' technology stacks, helping users gather information for strategic business decisions. 

Considerations

• Bugs disrupt workflow: Occasional bugs during imports can disrupt users' workflow.
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• Concerns with email verification: Email verification accuracy may be a concern for some users, leading to potential issues in communication.

Pricing

• Trial: Free, offering basic features to explore the platform.
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• Starter: $30/month
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• Pro: $75/month

Reviews

• I like using Snov.io to automate sales outreach. Their new LinkedIn automation tool is top. I easily find prospects and their emails on LinkedIn, then build sequences that combine LinkedIn outreach and emails. It all works on auto-pilot from a single platform. That pleases me most of all. G2 Review.
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• It's a very professional platform. I've reached all my potential clients through Snov.io. Thank you, guys! Trustpilot Review.

Ready to Elevate Your B2B Email Marketing? Let ListKit Lead the Way

Finding the best B2B email list provider is crucial for any business aiming to scale its outreach and improve lead generation. Whether you're a startup looking for cost-effective solutions or an established enterprise needing comprehensive data coverage, the providers listed above offer options to suit your requirements. 

Key Takeaways:

• ListKit: Known for triple-verified data, competitive pricing, and a high response rate, ListKit.io is ideal for accelerating sales efforts.
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• Lead411: Ideal for sales teams with robust search capabilities and triple-verified contact details.
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• Cognism: Suitable for global outreach with extensive data coverage and compliance with GDPR.
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• Apollo.io: Great for startups and small businesses with advanced search filters and email sequence features.
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• Hunter.io: Perfect for finding and verifying email addresses and enhancing cold emailing efforts.
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• Lusha: Provides highly accurate contact data with CRM data enrichment and compliance features.
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• LeadSpace: Best for B2B marketers focused on data enrichment and predictive analytics.
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• ZoomInfo: Ideal for comprehensive business intelligence with extensive contact data and buyer intent tracking.
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• CloudLead: Offers human-verified data and custom lead lists for precise targeting.
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• UpLead: Known for superior data accuracy and a vast database with real-time email verification.
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• Snov.io: Comprehensive email CRM with multilingual support and LinkedIn prospect finder.
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• Ensure the provider offers high-quality, verified data to minimize bounce rates and enhance outreach effectiveness.
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• Verify that the provider adheres to data privacy regulations such as GDPR and CCPA to safeguard your business.

Remember, the key to successful email marketing lies in choosing the right tool that aligns with your goals and strategies. ListKit provides efficiency and reliability with its triple-verified data and rapid integration, improving lead generation.

Explore its features by scheduling a demo to see how it can support your sales efforts.