Ever spent hours digging through contact lists only to hit dead ends?

Sales teams waste 40% of their time just hunting for the right people to talk to.

Prospecting tools speed that up, by a lot. In this guide, we're going to cover:

Ready? Let's go.

Understanding the Sales Prospecting Process

Sales prospecting is the strategic process of identifying and reaching out to potential customers who might need your product or service. While it starts with lead research and qualification, effective prospecting requires specific tools and techniques to convert prospects into customers. The process varies based on your industry and target market.

Here's a general overview of sales prospecting:

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Sales pros spend 6-8 hours every week searching for leads - and most say it's the toughest part of their job. But with the right process and tools, you can turn prospecting from painful to profitable.

Common Sales Prospecting Tool Headaches

Here's what trips up most sales teams using sales prospecting tools (and how to fix it):

Picking the Right Sales Prospecting Tool: Key Factors to Consider

When evaluating sales prospecting tools, it's crucial to consider multiple factors to ensure you select the solution that best fits your needs. We've identified seven key criteria to help guide your decision-making process:

Remember: Prioritize these criteria based on your unique needs, use a scorecard to evaluate tools, and involve your sales team in the decision-making process. Take advantage of free trials to test the tools firsthand and don't hesitate to request demos for a deeper dive.

The 15 Best Sales Prospecting Tools in 2025

We'll break down the key features, pros, cons, pricing, and user reviews for each tool, so you can make an informed decision and significantly boost your sales prospecting efforts.

Here are the best B2B Sales Prospecting Tools to consider:

1. ListKit - Triple-Verified B2B Lead Data On-demand

Best for: Growth-obsessed sales teams, marketing agencies, small businesses, and enterprise companies prioritizing fast and accurate B2B lead generation while focusing on cost efficiency.

Okay, okay, we know this might sound biased.

But ListKit isn’t just another sales prospecting tool—it was created by 7-figure cold outreach experts with one mission: to help sales teams and agencies crush their outbound campaigns.

ListKit has quickly become a trusted name in B2B lead generation thanks to its Triple-Verified leads, massive database of 626M+ contacts, advanced filtering options, and flexible credit-based pricing. For sales teams looking for reliable and cost-effective data, ListKit is a game-changer.

Don’t just take our word for it—here are some real success stories:

• Daavi scaled his coaching business to $46k/mo via cold email powered by ListKit’s Triple-Verified email addresses.

• JP & Pacs closed a $10k contract for their Klaviyo email marketing agency using lead data from ListKit.

• Alex Heiden books 200 demo calls per month combining cold emailing and cold calling using ListKit’s triple-checked emails and phone numbers.

If that wasn’t enough, you should know we scaled past $1.5M ARR in just 90 days using our own sales intelligence platform. Here’s why we earned a 4.9 rating from 300+ user reviews:

Key features

• Triple-Verified Leads: ListKit’s 626M+ B2B database ensures accurate, active leads through a multi-step verification process. Unlike Apollo or ZoomInfo, ListKit provides direct emails and phone numbers for decision-makers, saving time and resources while boosting prospecting efficiency.

• Identify Prospects with Intent Data: ListKit’s intent data identifies companies and individuals actively searching for solutions like yours. Track businesses engaging with relevant topics or keywords, and use filters to prioritize leads by interest level—high, medium, or low—helping your sales team focus on likely converters and tailor outreach effectively.

• Visual Insights for Better Targeting: ListKit’s charts and visuals simplify lead targeting by breaking down industries, job titles, and regions. Identify high-value niches, like decision-makers with $10M+ budgets or region-specific opportunities, enabling your sales team to focus on ideal prospects, save time, and improve response rates.

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• Slack Community & Weekly Coaching: ListKit supports your prospecting journey with weekly coaching from 7-figure entrepreneurs and an active Slack community of 1,000+ members. Gain expert advice, peer support, and actionable tips to refine your outreach. Active users also enjoy a free 1:1 list-building strategy call to maximize ROI.

• Sync with your sales stack via rapid integrations: ListKit works effortlessly with tools like HubSpot, SmartLead, Pipedrive, Zoho, Zapier, and Slack. Export verified leads directly into your CRM or email platform with a click, streamlining your prospecting workflows for maximum efficiency.

2. LinkedIn Sales Navigator

Best for: Sales professionals who rely heavily on LinkedIn for networking and lead generation and want to unlock advanced features for targeted outreach across multiple channels.

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LinkedIn Sales Navigator is a premium subscription service from LinkedIn designed to empower sales professionals with all the data, tools and insights they need to find, connect with, and build relationships with prospects on the platform. It's a must-have for any sales team that utilizes LinkedIn as a primary prospecting channel.

Key Features

• Advanced Search Filters: Refine searches by industry, job title, company size, and more. Save searches and get alerts when new leads match your criteria.

• Real-Time Updates: Stay informed with alerts on job changes, promotions, or shared content to time your outreach perfectly.

• InMail Messaging: Connect directly with prospects outside your network using InMail credits for targeted outreach.

• CRM Integration: Sync leads, interactions, and pipelines seamlessly with your CRM for streamlined collaboration.

Cons

• Limited Data Export Capabilities: Exporting data from Sales Navigator can be cumbersome and may require third-party tools.
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• Cost: Sales Navigator subscriptions can be expensive, especially for larger teams.
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• Restricted InMails: You're limited to sending about 20-50 emails per month, whereas most sales reps typically need to make around 60 cold calls daily.

Pricing: Starts at $99/mo.

LinkedIn Sales Navigator has its strengths, but the data export process can be cumbersome, the subscription costs add up, and InMails are limited to around 20-50 per month. For teams that need more flexibility and higher outreach capacity, ListKit could be a simpler, cost-effective alternative.

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3. Apollo

Best for: Large enterprises and sales teams that need a robust, all-in-one platform with a massive database, advanced automation, and in-depth analytics.

Apollo.io is a leading sales intelligence and engagement platform designed to empower sales teams with the tools and data they need to close more deals, faster. It boasts a vast database of B2B contacts, advanced filtering advanced search capabilities, and comprehensive automation features, making it a popular choice for businesses of all sizes.

Key Features

• Extensive B2B Database: Apollo.io houses a massive database of over 250 million B2B contacts, giving you access to a wealth of potential leads.
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• Advanced Search & Filtering: Refine your search based on various criteria like industry, job title, location, and more to find your ideal prospects.
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• Email Sequencing & Tracking: Create and automate personalized email sequences to nurture leads and track engagement metrics like open rates and click-through rates.
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• Call Recording & Dialer: Make and receive calls directly from the platform, with automatic call recording and logging for seamless follow-up.
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• Sales Engagement: Apollo.io's sales engagement features enable you to personalize outreach, track engagement, and measure the success of your campaigns.
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• CRM Integration: Integrate with popular CRM systems like Salesforce and HubSpot to keep your data synced and your workflows efficient.

Cons

• Emails bounce very often with their data, users report.

• Pricey for teams: As the pricing structure is based on the number of users, Apollo can be expensive quickly, especially for smaller businesses.

• Steeper Learning Curve: The platform's extensive features can make it somewhat overwhelming for beginners. It takes time to learn how to use all of its capabilities effectively.

Pricing: Starts at $59/user/mo (billed monthly)

All in all, Apollo is a solid choice as a sales prospecting tools, however, some users have pointed out that Apollo can be expensive and that its extensive features can be overwhelming for beginners.

If you're looking for a more budget-friendly and intuitive platform that doesn't let you down on data accuracy, sales teams point out ListKit to be a better fit.

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Read next:

• How Apollo compares to ListKit Sales Intelligence
• Apollo vs Zoominfo
• Apollo vs Lusha

4. ZoomInfo

Best for: B2B sales teams that prioritize high-quality data and are willing to invest in a premium solution for advanced prospecting and account-based marketing (ABM).

ZoomInfo is a powerhouse in the B2B data and intelligence space, offering one of the most comprehensive and accurate databases of prospect data on the market. It's a go-to platform for sales teams looking to identify, connect with, and close deals with high-value B2B prospects.

Key Features

• Comprehensive Database: ZoomInfo offers a vast B2B contact and company database with direct dials, email addresses, org charts, and technographic data. Known for accuracy and depth, it enables precise targeting for your sales efforts.

• Intent Data & Advanced Filtering: ZoomInfo identifies companies researching your solutions and allows detailed filtering by industry, size, location, and more to prioritize high-conversion prospects.

• CRM & Marketing Tool Integrations: Seamlessly sync with platforms like Salesforce or HubSpot to streamline workflows and maintain accurate data.

• SalesOS: Combines sales intelligence, engagement tools, and workflow automation into a centralized hub for efficient prospecting and outreach.

Cons

• Extremely High Price Point: ZoomInfo is a premium enterprise solution and comes with a higher price tag compared to other sales prospecting tools. It may not be the most budget-friendly option for smaller businesses.
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• Complexity: The platform's extensive features and capabilities may take some time to master, especially for those new to sales intelligence tools.
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• Data Overload: The sheer volume of data available in ZoomInfo can be overwhelming for some users. It's important to have a clear strategy for how to best utilize the information.

Pricing: Not publicly disclosed, however online sources report plans start at $14,995 a year with a minimum two-year agreement and can go up to$40,000/year (SalesIntel).

While ZoomInfo offers a robust database and powerful search capabilities, it can be way too expensive according to online source and overwhelming, especially for smaller businesses. If you’re budget-conscious but don't want to compromise top-tier data quality, then you might want to consider other options.

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Read next:

• How ZoomInfo compares to ListKit Sales Intelligence

5. Cognism

Best for: B2B sales teams that prioritize data compliance and EU coverage, want to leverage AI-powered insights and need a user-friendly platform for sales acceleration.

Cognism is a leading sales intelligence platform that harnesses the power of AI and machine learning to help B2B sales teams find, engage, and close deals faster. It's known for its strong focus on data compliance, ensuring that your prospecting efforts adhere to regulations like GDPR and CCPA.

Key Features

• Global Database & Compliance: Cognism provides a comprehensive B2B database with verified contact details, ensuring GDPR and CCPA compliance through features like consent-based outreach and suppression lists.

• Automated Sales Cadences: Simplify follow-ups with automated email cadences triggered by prospect engagement.
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• Advanced Prospecting Tools: Use AI-powered insights, intent data, and the Chrome extension to identify high-quality leads, capture data effortlessly, and prioritize outreach to ready-to-convert prospects.
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• Diamond Data: Access Cognism's proprietary, directly sourced data for unmatched accuracy in targeting.

Cons

• Coverage Gaps: Cognism has strong EU data coverage, however there are occasional gaps in the database, with certain companies or emails not being available in other regions like the U.S., which may limit the comprehensiveness of the contact data.
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• Customer Support: A few users have noted that customer support could be more responsive, with some requests taking longer than expected to be resolved.
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• Lack of Pricing Transparency: Some users feel that Cognism’s pricing structure could be more transparent, making it easier for businesses to understand the cost implications before committing.

Pricing: Like ZoomInfo, pricing is not publicly shared, however online sources state contract values range from $15,100 to $103,000 per year depending on organization size (Vendr).

Cognism offers a user-friendly platform with a strong focus on data compliance and AI-powered insights, but some users have raised concerns about occasional gaps in their database, customer support responsiveness, and a lack of pricing transparency.

For those seeking a more transparent pricing model and comprehensive data coverage especially in the U.S. where more businesses reside, exploring other options might be worthwhile.

Read next:

• How Cognism compares to ListKit Sales Intelligence
• Cognism vs ZoomInfo

6. Lusha

Best for: Marketing and sales professionals in SMBs seeking easy access to direct contact data to enhance their outreach efforts to potential buyers.

Lusha, founded in 2014, has grown into a leading provider of sales intelligence solutions, boasting over 10,000 customers. It's known for its user-friendly interface, affordable pricing, and commitment to data accuracy, making it a popular choice for businesses of all sizes.

Key Features

• Extensive B2B Database: Lusha offers a regularly updated database with verified email addresses, phone numbers, and social media profiles for accurate prospect targeting.
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• Chrome Extension & API Integration: Capture LinkedIn and website contact details easily with the Chrome extension, or use the API for seamless data integration with your tools.
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• Data Accuracy & Compliance: With GDPR/CCPA compliance and a money-back guarantee for inaccurate data, Lusha ensures reliability and peace of mind.
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• Verification Tools: Validate email addresses and phone numbers to enhance deliverability and reduce bounce rates.

Cons

• Email and phone credits per plan are much lower than some competitors, making the value-to-cost questionable.
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• While Lusha regularly updates its database, users online do complain about some contact information may become outdated over time.
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• Some users have reported issues with Lusha's customer support responsiveness.

Pricing: Starts at $0/mo (50 emails and 5 phone numbers), pro plan is $49/mo, and premium is $99/mo (billed monthly).

Lusha provides a straightforward interface with reliable data, however user reviews on SoftwareAdvice indicate that several users express concerns about outdated information, unhelpful support, and expensive pricing as need for data goes up.

For those who value a combination of user-friendliness, consistently verified data, and a scalable solution that doesn't destroy their budget, exploring other platforms on this list might be sensible.

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Read next:

• How Lusha compares to ListKit Sales Intelligence
• Lusha vs Zoominfo
• Lusha vs Apollo

7. Clearbit (Now Breeze Intelligence for HubSpot)

Best for: Sales and marketing teams that prioritize data enrichment, personalization, and seamless integration with their existing tech stack.

Clearbit enhances customer and prospect data, uncovers new leads, and personalizes outreach at scale, making it ideal for businesses aiming to better understand their audience and refine their messaging.

Key Features

• Advanced Data Enrichment: Clearbit enhances your contact records with job titles, company details, social profiles, and technographics, giving you a complete view of prospects to improve targeting and messaging.

• Prospecting Database & Lead Scoring: Identify ideal leads using advanced filters and prioritize them with Clearbit’s real-time scoring, which evaluates firmographics, technographics, and engagement signals.
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• Seamless Integrations: Connect with popular CRMs like Salesforce and marketing tools to streamline workflows and trigger personalized outreach based on lead behavior.

• Website Personalization: Create tailored website experiences using visitor company data and browsing behavior, boosting engagement and conversions.

Cons

• Pricing Can Be Complex for Some Businesses: Clearbit's pricing model can be complex, as it's based on the number of API requests you make and the features you need. This can make it difficult for some businesses to accurately forecast their costs.

• Learning Curve: While Clearbit's interface is user-friendly, it may take some time to fully understand and leverage all of its features and capabilities.

Pricing (pre-acquisition): Ranges between $99 and $999 monthly.

Read next: How Clearbit compares to ListKit Sales Intelligence

8. UpLead

Best for: B2B sales and marketing teams who prioritize high-quality, accurate data and need a user-friendly platform with flexible pricing options.

UpLead is a B2B prospecting platform that sets itself apart with its unwavering commitment to data accuracy. It's a reliable source of qualified leads for businesses of all sizes, offering a range of features designed to streamline your prospecting efforts and ensure you're reaching the right people with the right message.

Key Features

• Real-Time Email Verification: Ensures prospect emails are valid and deliverable, reducing bounces and maintaining sender reputation.
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• Chrome Extension: Simplifies lead capture from LinkedIn and other sites, saving time on manual entry.

• CRM Integration: Syncs with CRMs like Salesforce or HubSpot to streamline workflows and tracking.
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• Data Enrichment: Adds details like job titles, company size, and social profiles for personalized outreach.

Cons

We took a look at Uplead's reviews online, and found multiple complaints by users on the following:

• Data Accuracy Issues: Users report outdated or inaccurate email data, causing higher bounce rates.
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• Competitive Disadvantages: Features and data quality often fall short compared to tools like Cognism.
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• Buggy Interface: Integration and deliverability issues disrupt user experience.
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• Limited Support: Immediate assistance is lacking, with users forced to rely on forms for help.
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Pricing: Starts $0/mo (5 email and phone credits), Essentials plan is $99/mo (170 credits), and Plus plan is $199/mo (400 credits).

UpLead offers an extensive database of leads with an easy-to-navigate interface, but some users have noted issues with data accuracy, outdated information, and occasional bugs in the platform. Additionally, while it provides a range of useful features, UpLead may not measure up to competitors like Cognism or ListKit in terms of data quality and overall value.

9. Kaspr

Best for: Sales and marketing teams that rely heavily on LinkedIn for prospecting and want a streamlined way to capture and enrich leads directly from the platform.

Kaspr is a powerful lead generation tool specifically designed to work seamlessly with LinkedIn. It empowers you to effortlessly capture leads, find and verify email addresses, and enrich contact data – all without leaving the LinkedIn platform.

Key Features

• LinkedIn Lead Capture: Use Kaspr’s Chrome extension to extract LinkedIn profile data, including names, job titles, companies, and locations, with a single click—saving hours of manual work.
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• Email Finder & Verification: Advanced algorithms locate and verify email addresses to reduce bounce rates and improve deliverability for targeted outreach.
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• List Enrichment: Add extra data points, like verified email addresses and phone numbers, to enhance existing lead lists.

Cons

We looked at the Kaspr reviews on G2, Chrome Web Store, and ProductHunt, here's what we found as the main user complaints:

• Primarily LinkedIn-Dependent: Kaspr’s focus on LinkedIn limits its usefulness for businesses not relying heavily on the platform.

• Data Inaccuracy: Some users encounter outdated phone numbers and emails, leading to wasted time and effort.

• Buggy LinkedIn Integration: Users frequently report issues with LinkedIn automations failing or stopping, which disrupts workflow and reduces the tool’s reliability.

• Limited Features: Functionality is mostly restricted to LinkedIn unless extra payments are made, and app integrations can be complex.

Pricing: Starts at $0/mo (5 email and phone credits), starter is $65/mo (100 email, 5 phone), Business is at $99/mo (200 email and phone credits).

Kaspr offers a straightforward tool for capturing contact information, but users have reported several drawbacks, including buggy LinkedIn integration, which can disrupt workflows, and frequent data inaccuracies, particularly with phone numbers and email addresses.

The tool's limited functionality outside of LinkedIn and EU coverage also makes it less appealing for those seeking a more versatile solution. If you're looking for a more dependable and cost-effective alternative, you might find better options with other tools, like ListKit which offers triple-verified leads and credit-based pricing.

10. Owler

Best for: Sales teams, market researchers, and business development professionals who need in-depth company insights, competitive intelligence, and real-time news updates to inform their strategies.

Owler is a unique platform that goes beyond traditional sales prospecting tools by focusing on providing comprehensive competitive intelligence and company insights. It's a valuable resource for businesses looking to understand their competitive landscape, identify potential threats and opportunities, and stay ahead of the curve.

Key Features

• Company Profiles: Access detailed profiles of millions of companies, including financial data, employee counts, news articles, and social media activity to understand prospects and competitors better.

• Competitor Tracking: Stay updated on competitors' activities like product launches, funding rounds, and executive changes to refine your strategy.
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• Daily News Alerts: Receive tailored updates about companies and industries you care about to stay informed.
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• Community-Sourced Insights: Leverage real-time updates from a user community for fresh and relevant data.

Cons

According to TrustRadius, here are some drawbacks of Owler that you should know:

• Limited for Direct Prospecting: Not ideal for finding or verifying contact information compared to tools like ZoomInfo or Lusha.
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• Community-Sourced Data Risks: While usually accurate, some information may be outdated or incorrect.
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• Limited Integrations: Owler's integration options are not as extensive as some other tools on the market.
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• Restricted Social Media Coverage: Focused mainly on Twitter and LinkedIn, lacking broader social insights.
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• Lack of Detailed Company Profiles: The depth of information in some company profiles is seen as insufficient by some users, leaving them wanting more comprehensive data.

Pricing: Starts at $0/mo, pro plan is $468/year ($39/mo - no monthly billing options seem available)

Owler offers a convenient way to track competitors and company information, but users have pointed out a few shortcomings. These include limited social media viewing options, a lack of detailed company profiles, and occasionally inaccurate competitor suggestions. For those needing more precise and comprehensive data, exploring other tools might provide better results.

11. Seamless AI

Best for: Sales and marketing teams that prioritize high-quality, accurate data and want to leverage AI-powered tools to streamline their sales prospecting process and efforts.

Seamless AI is a cutting-edge sales intelligence platform that utilizes artificial intelligence (AI) to provide accurate, contact details and company data. It's designed to help you quickly find the right prospects, verify their information in real-time, and seamlessly integrate them into your existing workflow.

Key Features:

• AI-Powered Contact Finder: Seamless.AI’s engine searches the web for updated contact details, including emails, phone numbers, and social media profiles.
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• Real-Time Verification: Ensures contact info is accurate, reducing bounces and improving deliverability.
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• Chrome Extension: Simplifies lead capture from LinkedIn and websites, saving time on manual entry.
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• CRM Integrations: Seamless.AI integrates with popular CRM platforms like Salesforce and HubSpot, allowing you to easily export your leads and track your interactions.

Cons

Looking at Seamless aI's user feedback on G2, here are some cons that new users should look out for should they choose to move forward with it:

• Data Accuracy Issues: Users report outdated or incorrect contact details, leading to inefficiencies.
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• Complex and Overwhelming Features: The platform’s extensive tools can overwhelm beginners and require time to learn.
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• Buggy Performance: Problems with the Chrome extension and CRM integrations disrupt workflows.
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• Limited and Inaccurate AI: The AI capabilities are often described as underwhelming, with users noting that it sometimes fails to find contacts that are easily discoverable through basic web searches.

Pricing: Like ZoomInfo and Cognism, Seamless's pricing is not publicly available and you must contact their sales team. However, online sources share their basic packages hover around $147/mo when billed annually. For larger businesses with 1000+ employees, you could be paying $91,900/month (Cognism).

Seamless.ai offers a robust set of features for lead generation, but users have noted several drawbacks, including concerns about data accuracy and a steep learning curve due to its complex interface. Additionally, the platform's Chrome extension and integrations can be buggy, and the AI capabilities are not always reliable. Platforms like ListKit, however, don't have such feedback on for its tool.

If you're curious, find out why users prefer ListKit over Seamless Ai here.

The Verdict: Which Sales Prospecting Tool is the Best?

Choosing the best sales prospecting tool depends on your specific needs. Here’s how to decide:

• If you’re looking for reliable, accurate, and affordable data: Tools like ListKit deliver Triple-Verified leads, user-friendly interfaces, and flexible credit-based pricing, making them ideal for growth-focused sales teams and agencies.

• If LinkedIn is your primary prospecting channel: Solutions like LinkedIn Sales Navigator or Kaspr excel with LinkedIn-centric features, but their data export and scalability may be limited compared to broader platforms.

• If you need enterprise-grade functionality with a large budget: ZoomInfo, Cognism, and Seamless are feature-packed, but their complexity and high costs make them better suited for larger, well-resourced teams.

• If you require strong EU data compliance and GDPR support: Tools like Cognism or Kaspr prioritize data privacy and compliance, offering features tailored for businesses prospecting in the European market.