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13 Top Cognism Competitors and Alternatives for 2025
13 Top Cognism Competitors and Alternatives for 2025
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Last updated:
February 26, 2025
Christian Bonnier
Christian Bonnier
Co-Founder at ListKit and Cold Email Expert | 1M+ cold emails sent $5M+ revenue generated through cold outreach. Live in Tampa, love hockey, and Author of One Connection Away.

Is Cognism starting to feel like it’s not delivering the leads you need? You’re not alone.

Despite being a popular sales intelligence platform, complaints about pricing, data accuracy, and customer support have many users exploring better options.

By the end of this listicle, you’ll discover:

  • The 13 best Cognism alternatives
  • A comparison of their features, pricing, and user feedback
  • The ideal choice tailored to your business needs

Let’s dive in!

In a Hurry? Switch to the Best Cognism Alternative Today!

See how we stack up against Cognism with a 7-day trial and 50 Triple-Verified leads with ListKit - The simplest way to get instant access to decision-makers you can't find anywhere else (no card required).

1. ListKit Sales Intelligence - The #1 Cognism Alternative

G2 Rating: 4.9/5 (300+ reviews)

Best for: Growth-obsessed sales teams, marketing agencies, and enterprise companies prioritizing fast and accurate B2B lead generation without compromising cost efficiency.

Watch a 1-minute demo from our co-founder Christian here:

We might be a little biased, , but ListKit was designed by 7-figure cold outreach experts to maximize outbound campaign success. Since launching in 2024, it has become a go-to solution for B2B lead generation, featuring Triple-Verified leads, a 626M+ contact database, advanced filters, and a credit-based pricing model—perfect for sales teams and agencies seeking reliable, affordable data.

A few success stories are:

And just to top it off, we hit $1.5M ARR in only 90 days using our own platform. No wonder we’ve earned a stellar 4.9 rating from 300+ reviews! Here’s why:

Why teams ❤️ ListKit over tools like Cognism

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Triple-Verified Contact Lists: Every email and phone number is triple-checked before they're ready for export from our 626M+ contact database. ListKit ensures sales teams work with accurate, reliable data. Say goodbye to bad emails and wasted outreach.
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Cost-Effective and Scalable: Designed with aggressive growth in mind, ListKit’s flexible, credit-based pricing offers exceptional value, letting you scale campaigns efficiently without breaking the budget. Our users have added $10,000s to their bottom line at a fraction of the cost versus our competitors.
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World-Class Support & Coaching: From onboarding calls to personalized list-building sessions and weekly coaching calls, ListKit’s hands-on support ensures you get the most out of the platform. Need help? A real person is just a Zoom call or Slack message away.

🏆 Key features that make ListKit #1 Cognism Alternative

  • Triple-Verified data: ListKit’s 626M+ contact database, far exceeding Cognism’s 200M European contacts, ensures you pay only for verified, deliverable emails and direct phone numbers for precise and reliable lead generation.
ListKit's lead verification
ListKit's lead verification
  • Dedicated support: Unlike Cognism’s reported support challenges, ListKit offers weekly coaching calls with 7-figure entrepreneurs and an active community for actionable guidance and strategy sharing.
  • Intuitive interface: ListKit’s user-friendly design and simple navigation streamline the lead generation process, avoiding the learning curve issues users face with Cognism.
  • Advanced intent tracking: ListKit monitors search activities and topic engagement to pinpoint active buyers. Adjustable filters enable precise targeting by categorizing prospects into high, medium, or low intent for effective outreach strategies.
  • Comprehensive TAM overview: Instantly visualize your total addressable market with detailed pie charts, bar graphs, and world maps, showcasing industry breakdowns, key roles, geographic reach, company size, revenue, intent, and audience demographics such as age, gender, and income.

ListKit pricing

Offers a 7-day free trial with 50 included leads. Pricing starts at $97 for 2,000 Triple-Verified email credits and 100 verified phone numbers.

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What Actual ListKit Users Have to Say

"This is my favorite source of leads” - said Michael, a small business owner. “Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for… Customer service is great, and the no-cost onboarding/training call was incredibly helpful. I use ListKit regularly to prospect and generate lead lists for my outbound sales.” [Link]

"I've been using other lead list software from Apollo, Lusha, Seamless, Sales Navigator, and more, including GMB scrapers." ListKit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to. The customer service is quick and helpful.” [Link]

"They make it pretty hard to fail with the level of support they bring to the table…” I'm a dummy and successfully building lead lists with this tool… Easy to use, easy to implement, easy to integrate. I'm currently using this to build all my lists.” [Link]

2. ZoomInfo

G2 Rating: 4.4/5 (8,712 reviews)

zoominfo homepage

ZoomInfo is a leading B2B database and sales engagement platform trusted by 35,000+ clients. Using AI and machine learning, it provides accurate, updated contact data and insights to help businesses connect with customers and drive growth.

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Key features

  • Extensive database: ZoomInfo provides 321M contacts, 104M companies, 174M email addresses, and 94M mobile numbers, delivering accurate and up-to-date data for sales and marketing teams.
  • Conversation intelligence: Chorus evaluates calls and emails, offering actionable insights to enhance sales strategies and improve communication quality.
  • Visitor tracking: Access real-time insights on interested leads, allowing for timely and strategic engagement with potential prospects.

Considerations

  • High costs: ZoomInfo's feature-rich platform comes with a premium price tag, which may be prohibitive for smaller businesses or those with limited budgets.
  • Complexity of use: The wide range of features offered by ZoomInfo can be overwhelming for new users or small teams without dedicated resources to manage the tool effectively.

ZoomInfo pricing

ZoomInfo does not publicly disclose pricing details, requiring potential customers to contact their sales team. Sources like UpLead and SalesIntel indicate annual plans start at $14,995 for Professional, $24,995 for Advanced, and $39,995 for Elite. A free trial is available.

“

I've used ZoomInfo Elite ($3000+) and still need to...

“I've used ZoomInfo Elite ($3000+) and still need to run contacts through neverbounce. On the first day I got ListKit I booked a meeting within the first hour of use. It already paid for itself.”

Ravi, Small Business Owner

3. UpLead

G2 Rating: 4.7/5 (781 reviews)

uplead homepage

UpLead, founded in 2017, is a sales intelligence platform providing access to 160M+ business contacts across 200+ countries. It helps sales teams connect with potential clients effectively through reliable contact information and actionable insights.

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Key features

  • Comprehensive data enrichment: Enrich and download contact details, including company size and tech stack, to streamline lead generation and improve data management.
  • Advanced search capabilities: Utilize over 50 filters to target leads by job title, industry, revenue, location, and technographics, ensuring precise prospect identification.
  • Technographic insights: Access 16,000+ technographic data points to find leads based on a company’s tech stack, enhancing sales strategies and tools.

Considerations

  • Outdated data issues: Some users have experienced problems with outdated information in UpLead's database, reporting that the names and details provided are not always current.
  • Niche lead availability: Although UpLead includes mobile phone numbers, users have noted limited lead options in specific niches, particularly for smaller companies.

UpLead pricing

UpLead provides a 7-day free trial, with the Essentials plan starting at $99/month and the Plus plan available for $199/month.

4. Apollo

G2 Rating: 4.8/5 (7,858 reviews)

apollo homepage

Apollo is a leading sales engagement platform with a database of 275M+ contacts and 73M companies. It offers advanced automation, customizable sequences, and LinkedIn tasks, streamlining lead generation and helping sales teams engage and close deals efficiently.

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Key features

  • Sales engagement automation: Users can streamline their outreach and engagement strategies by creating custom sequences and automations or utilizing prebuilt templates for emails, phone calls, and LinkedIn tasks.
  • Conversation intelligence: The platform utilizes AI-powered insights to transcribe, analyze, and extract valuable information from sales conversations, optimizing win rates and guiding subsequent actions.
  • Sales lead messaging and scheduling: Apollo allows users to create, send, and schedule personalized messages to prospects, ensuring timely and relevant communication.

Considerations

  • Data accuracy and updates: Apollo could improve its contact data verification and updating processes to ensure consistent accuracy.
  • Steep learning curve: Apollo’s feature-rich platform can be challenging for new users, requiring time to navigate and fully utilize its capabilities.

Apollo pricing

Apollo provides a free plan, with paid options starting at $59/user/month for the Basic plan. The Professional plan costs $99/user/month, and the Organization plan is offered at $149/user/month.

“

"I've spent time in Apollo, and a bunch of other B2B databases, and ListKit wipes them all by far."

The actual leads are on par with everything else and I've gotten pretty solid results turning them into sales calls / closes… No more email verifying, I can scrape a shit ton of leads and just go. Probably best in the market right now and they're only going to improve. Love it.

Ryan, a small business owner

Verified G2 Reviewer

5. Clearbit

G2 Rating: 4.4/5 (625 reviews)

clearbit homepage

Clearbit, founded in 2015, helps businesses grow efficiently by enriching data for personalized outreach and improved engagement. It uses AI to convert unstructured data into actionable insights, enabling B2B teams to focus on high-quality leads and boost conversions.

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Key features

  • Lead scoring and routing: Clearbit's lead scoring and routing features automatically prioritize and assign leads, allowing sales teams to focus on high-potential prospects.
  • Global coverage and compliance: Clearbit provides extensive international data coverage from over 50 million companies, ensuring GDPR and CCPA compliant data
  • CRM and marketing automation integrations: The platform seamlessly integrates with popular CRM and marketing automation tools like Salesforce, HubSpot, and Marketo.

Considerations

  • Phone number accuracy: Users have noted that the phone numbers provided can sometimes be outdated or incorrect, which can impede communication efforts​
  • Limitations in prospecting capabilities: Some users find Clearbit's prospecting tools less intuitive compared to other platforms.

Clearbit pricing

Clearbit uses a credit and volume-based pricing model. Sources such as Cognism and Lead411 report Clearbit Enrichment at $99/month, while Clearbit Prospector starts at $999/month. A free trial is available.

6. LeadIQ

G2 Rating: 4.2/5 (1,047 Reviews)

leadiq homepage

LeadIQ is a sales prospecting platform that simplifies lead capture from social networks and data sources. It aggregates contact information, including emails, mobile numbers, and social profiles, helping sales teams build pipelines efficiently.

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Key features

  • Prospect data collection: LeadIQ allows users to collect contact data from various sources, including LinkedIn, ensuring that the information is accurate and up-to-date.
  • Sales trigger tracking: The platform includes tools to track sales triggers, such as job changes and promotions, allowing sales teams to target prospects when they are most likely to be receptive.
  • AI-powered personalization: LeadIQ's AI capabilities help personalize cold outreach by tailoring messages based on prospect data, which increases engagement rates and the likelihood of conversion​​.

Considerations

  • Learning curve: Some users find that the platform's extensive features can require a learning curve, especially for those new to sales automation tools.
  • Integration setup: Initial setup and configuration of integrations can be complex, requiring time to ensure smooth data flow between LeadIQ and other tools

LeadIQ pricing

LeadIQ offers a Free plan, with paid options starting at $45/month for Essential, $89/user/month for Pro, and custom pricing for Enterprise plans.

7. Kaspr

G2 Rating: 4.4(820 Reviews)

Kaspr Homepage

Established in 2022, Kaspr streamlines lead generation by providing real-time access to contact details, including phone numbers and emails, from LinkedIn profiles. It works effortlessly with CRMs such as Salesforce and HubSpot, while its Chrome extension enhances LinkedIn prospecting.

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Key features

  • Sales automation: The platform automates tasks like LinkedIn connection requests and follow-up messages, streamlining the outreach process.
  • Real-time contact information: With Kaspr's Chrome extension, users can instantly access up-to-date emails and phone numbers from LinkedIn profiles.
  • Lead enrichment: Kaspr enhances contact lists by adding additional details such as job titles and company information, providing a comprehensive view of prospects.

Considerations

  • Limited search functionality: Some users have reported that Kaspr's search capabilities are limited, making it difficult to quickly locate specific leads or contacts.
  • Lack of customization options: Users have expressed a desire for more customization features within Kaspr, such as the ability to filter contacts based on specific criteria or preferences.

Kaspr pricing

Kaspr offers a Free plan for up to 20 members, with paid tiers starting at $49/month for Starter, $79/month for Business, and $99/month for Organization licenses.

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8. Lead411

G2 Rating: 4.5/5 (465 Reviews)

Lead411, founded in 2001, provides verified B2B contact data, including email addresses and direct dials, to support lead generation and sales intelligence. Its user-friendly interface and seamless integration with sales tools streamline workflows for efficient targeting.

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Key features

  • Integration with over 25 CRMs: Lead411 integrates seamlessly with more than 25 CRM systems, enabling businesses to easily connect their data solutions and effectively leverage Lead411’s high-quality contact data.
  • Contact enrichment: Lead411 provides tools for maintaining up-to-date and accurate CRM data by accessing tens of millions of verified contact records.
  • Contact data and insights: Lead411’s Lead Prospecting solution provides businesses with insights into their ideal customers by offering intent data, growth data, advanced search capabilities, and various sales triggers.

Considerations

  • Frequent updates: The Chrome extension requires regular updates, which can be inconvenient for users who need to maintain smooth operations without interruptions. 
  • Download limits: The platform imposes monthly download limits, which may restrict high-volume lead generation efforts. 

Lead411 pricing

Lead411 offers a Basic Plus Unlimited plan at $99/user/month, while Enterprise plans are available with customized pricing.

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9. RocketReach

G2 Rating:  4.5/5 (761 reviews)

rocketreach homepage

RocketReach, founded in 2014, is a leading platform for lead generation and outreach. It provides a vast database of email addresses, phone numbers, and social profiles, helping users connect with decision-makers using accurate, up-to-date contact data.

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Key features

  • Advanced search options: Utilize filters for job title, location, company name, and industry to target high-value leads and refine your lead generation strategies.
  • Comprehensive contact database: Gain access to 700 million profiles, 60 million companies, and 150 million phone numbers to connect effectively with decision-makers.
  • Contact verification: Integrated tools validate email addresses and phone numbers, ensuring reliable, accurate contact details for better lead quality.

Considerations

  • Customer support: Some users have expressed dissatisfaction with the customer service, particularly regarding billing and account management issues. 
  • Data outdatedness: Some users encounter outdated contact information, which can hinder outreach efforts and reduce data reliability.

RocketReach pricing

RocketReach offers three pricing plans: Essential for $70/month, Pro for $140/month, and Ultimate for $300/month. Although no free trial is available, users can sign up for a free account with limited features.

10. Lusha

G2 Rating: 4.3/5 (1,486 reviews)

lusha homepage

Lusha is a B2B contact platform providing precise leads, robust search filters, and smooth CRM integration. With features like data enrichment, real-time updates, and a Chrome extension, it streamlines outreach and increases sales team efficiency.

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Key features

  • Extensive contact database: Lusha offers access to 45 million direct contacts in North America, 50 million enterprise profiles, and 21 million European contacts, ensuring broad reach and reliable data.
  • Privacy and security compliance: Certified with ISO 27701 and compliant with GDPR/CCPA, Lusha upholds top-tier standards for data privacy and security.
  • Targeted prospect lists: Build highly focused lists of up to 1,000 prospects using advanced filters, and seamlessly export them to your CRM, streamlining the lead generation process.

Considerations

  • Data reliability: While Lusha is known for accurate data, some users have encountered outdated email addresses and phone numbers.
  • Geographic integration: Users recommend adding location details from LinkedIn profiles alongside contact information to enhance data insights.

Lusha pricing

A free trial with basic features is available. The Pro plan costs $49/user/month for additional tools, Premium is $79/user/month for advanced capabilities, and Scale offers custom pricing for larger teams or specific requirements.

“

I've been using other lead lists from Lusha and...

“I've been using other lead list software from Apollo, Lusha, Seamless, Sales Navigator, and more, including GMB scrapers. ListKit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to. The customer service is quick and helpful.”

One ListKit User

Marketing & Advertising Industry

11. Seamless.AI

G2 Rating: 4.4/5 (4,883 Reviews)

seamless ai homepage

Seamless.AI is an AI-driven sales prospecting tool offering real-time, accurate contact details like emails and phone numbers. It includes advanced search capabilities and scalable solutions, making it ideal for supporting growing businesses.

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Key features

  • Buyer intent tracking: Monitors 12,000+ intent signals to identify promising leads early, supporting focused and effective marketing campaigns.
  • AI-driven search: Seamless.AI uses artificial intelligence to collect and validate contact information, providing reliable and precise data for sales prospecting.
  • Enhanced data enrichment: Updates and fills gaps in existing databases, ensuring outreach efforts are based on accurate and complete contact information.

Considerations

  • Search filter limitations: The platform's search filters are less specific for certain industry classifications, such as SIC or NAICS codes, which can hinder its ability to effectively target niche markets.
  • Search process challenges: Some users have experienced frustration with the search process, finding it labor-intensive and challenging to compile prospect lists efficiently.

Seamless.AI pricing

Seamless.AI provides a free trial but does not publicly share detailed pricing. Sources such as Vendr and Cognism indicate plans start at $147/month for basic options and range up to $36,900–$91,900 annually for larger businesses.

“

I've been using other lead lists from Seamless AI and...

“I've been using other lead list software from Apollo, Seamless AI, Sales Navigator, and more, including GMB scrapers. ListKit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to. The customer service is quick and helpful.”

One ListKit User

Marketing & Advertising Industry

12. Adapt

G2 Rating: 4.6/5 (2,777 Reviews)

adapt homepage

Adapt is a sales acceleration platform offering access to 200M+ verified contact profiles from 30M+ companies. It helps sales teams increase revenue and marketing teams enhance lead generation with continuously updated, reliable data.

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Key features

  • Data enrichment and bulk search: Adapt supports bulk searches and data enrichment, allowing users to enhance their databases with detailed contact information, including technographics and company profiles.
  • Advanced search filters: With over 50 search filters, Adapt allows users to identify leads based on various criteria such as job title, industry, location, company size, and revenue, facilitating precise targeting.
  • Prospector tool: This tool integrates with LinkedIn, enabling users to find B2B contacts' emails and direct dials while browsing LinkedIn profiles. It streamlines the process of identifying and contacting potential clients.

Considerations

  • Learning curve: New users may experience a learning curve when using Adapt’s features and integrations. .
  • Data accuracy: Although Adapt provides real-time data updates, there can occasionally be discrepancies or outdated information that may affect lead generation efforts. 

Adapt pricing

Adapt offers a Free plan, with paid options including Starter at $49/month, Basic at $99/month, and custom pricing tailored to specific requirements.

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13. LeadGenius

G2 Rating: 4.3/5 (14 Reviews)

leadgenius homepage

LeadGenius is a B2B data intelligence platform combining AI and human expertise to deliver customized lead generation solutions. It provides accurate, up-to-date client information, helping sales and marketing teams optimize outreach and drive business growth.

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Key features

  • AI-driven data collection: LeadGenius uses advanced AI algorithms to collect, analyze, and curate data, ensuring that users receive the most relevant and accurate information.
  • Custom data solutions: LeadGenius offers personalized data sets tailored to each client's unique requirements, enhancing the effectiveness of sales and marketing campaigns.
  • Comprehensive lead profiles: LeadGenius provides detailed lead profiles, including contact information, firmographics, technographics, and buying signals, allowing for more personalized and effective outreach.

Considerations

  • Complexity: The platform may present a learning curve for users unfamiliar with data-driven marketing, requiring time to fully leverage its features.
  • Customization needs: Users with very specific data requirements may need to invest additional time in customizing the platform to fit their strategies.

LeadGenius pricing

 While pricing details are not transparently listed on their website, information available online from sources like TrustRadius indicates that the pricing starts at approximately $20,400 per year.

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Try the #1 Cognism Alternative Today – ListKit

To sum up, choosing the ideal Cognism alternative comes down to your business priorities, such as data accuracy, ease of use, or budget considerations.

Why Choose ListKit?

  • Triple-Verified Leads: Guarantees accurate data, saving time and resources.
  • Exceptional Support: Offers personalized onboarding, coaching sessions, and access to a Slack community of 1,000+ members.
  • Budget-Friendly Plans: Tailored for small teams and growing businesses.
“

[ListKit] is my favorite source of leads

“Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for… Customer service is great, and the no-cost onboarding/training call was incredibly helpful. I use ListKit regularly to prospect and generate lead lists for my outbound sales.”

- Michael, Small Business Owner

[Read Full Review on G2]

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