Co-Founder at ListKit and Cold Email Expert | 1M+ cold emails sent $5M+ revenue generated through cold outreach. Live in Tampa, love hockey, and Author of One Connection Away.
Is Lusha starting to feel like it’s missing the mark? You’re not the only one.
While it’s a solid B2B contact platform, users often voice concerns about outdated data, limited niche coverage, and a price tag that doesn’t always align with value.
By the end of this list, you’ll have:
The top Lusha alternatives to elevate your outreach
A detailed comparison of features, pricing, and user feedback
The best option tailored to your business needs
Ready to find your perfect match? Let’s dive in!
In a Hurry? Switch to the Best Lusha Alternative Today!
See how we stack up against Lusha with a 7-day trial and 50 Triple-Verified leads with ListKit - The simplest way to get instant access to decision-makers you can't find anywhere else (no card required).
Best for: Growth-obsessed sales teams, marketing agencies, and enterprise companies prioritizing fast and accurate B2B lead generation without compromising cost efficiency.
Watch a 1-minute demo from our co-founder Christian here:
Alright, we might seem a little partial, but ListKit was designed by 7-figure cold outreach experts to maximize success in outbound campaigns. Since its launch in 2024, it’s become a leading choice for B2B lead generation. With Triple-Verified leads, a 626M+ contact database, advanced filters, and a credit-based pricing model, ListKit is perfect for sales teams and agencies seeking reliable, cost-effective data.
If that’s not impressive already, we achieved $1.5M ARR in just 90 days using ListKit ourselves. With a 4.9 rating from 300+ user reviews, it’s no wonder why teams choose ListKit!
Why teams ❤️ ListKit over tools like Lusha
Triple-Verified Contact Lists: Every email and phone number is triple-checked before they're ready for export from our 626M+ contact database. ListKit ensures sales teams work with accurate, reliable data. Say goodbye to bad emails and wasted outreach.
Cost-Effective and Scalable: Designed with aggressive growth in mind, ListKit’s flexible, credit-based pricing offers exceptional value, letting you scale campaigns efficiently without breaking the budget. Our users have added $10,000s to their bottom line at a fraction of the cost versus our competitors.
World-Class Support & Coaching: From onboarding calls to personalized list-building sessions and weekly coaching calls, ListKit’s hands-on support ensures you get the most out of the platform. Need help? A real person is just a Zoom call or Slack message away.
🏆 Key features that make ListKit #1 Lusha Alternative
Superior data verification: Unlike Lusha’s 160M+ contact database, ListKit offers 626M+ Triple-Verified contacts. Only pay for deliverable emails and direct phone numbers, ensuring accuracy and eliminating wasted outreach efforts.
ListKit's lead verification
Dedicated support: While Lusha provides standard service, ListKit includes personalized onboarding, weekly coaching calls with 7-figure entrepreneurs, and a vibrant Slack community for strategy sharing and growth.
User-friendly interface: ListKit’s intuitive filters and simple navigation enable effortless targeting and list-building without the steep learning curve often associated with other tools.
Intent data insights: Track prospect behavior and engagement with ListKit’s customizable filters, helping sales teams identify high-potential leads based on interest levels—low, medium, or high.
TAM and niche analysis: ListKit provides detailed visual insights with charts and maps to analyze industry breakdowns, geographic reach, revenue, audience demographics like age, gender, and income, and more, helping refine your targeting strategy.
ListKit pricing
Provides a free 7-day trial, which includes 50 leads. Pricing starts at $97, offering 2,000 Triple-Verified email credits and 100 phone number credits for precise and reliable outreach.
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What Actual ListKit Users Have to Say
"This is my favorite source of leads” - said Michael, a small business owner. “Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for… Customer service is great, and the no-cost onboarding/training call was incredibly helpful. I use ListKit regularly to prospect and generate lead lists for my outbound sales.”
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"I've been using other lead list software from Apollo, Lusha, Seamless, Sales Navigator, and more, including GMB scrapers." ListKit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to. The customer service is quick and helpful.”
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"They make it pretty hard to fail with the level of support they bring to the table…” I'm a dummy and successfully building lead lists with this tool… Easy to use, easy to implement, easy to integrate. I'm currently using this to build all my lists.”
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Kaspr, part of the Cognism group since 2022, simplifies lead generation by extracting real-time contact data like phone numbers and emails from LinkedIn profiles. It integrates seamlessly with CRMs like Salesforce and HubSpot, and its Chrome extension streamlines LinkedIn prospecting.
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Key features
Automated sales tasks: Kaspr automates LinkedIn actions like connection requests and follow-up messages, simplifying the outreach process.
Enhanced lead data: Kaspr enriches contact lists with extra details like job titles and company information, offering a complete prospect overview.
Instant contact access: The Chrome extension provides real-time emails and phone numbers directly from LinkedIn profiles.
Considerations
Limited search functionality: Some users have noted that Kaspr's search capabilities are restricted, making it challenging to locate specific leads or contacts quickly.
Lack of customization options: Users have expressed a desire for more customization within Kaspr, such as the ability to filter contacts based on specific criteria or preferences.
Kaspr pricing
Kaspr provides a free plan accommodating up to 20 members, with paid options beginning at $49/month for the Starter plan, $79/month for Business, and $99/month for Organization licenses.
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3. Cognism
G2 Rating: 4.6/5 (769 reviews)
Cognism is another best alternative to Lusha. Founded in 2015, it is a sales intelligence platform leveraging AI to deliver real-time insights for B2B sales and marketing teams. With an enriched contact database, it streamlines prospecting and improves conversion rates by providing accurate, up-to-date leads.
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Key features
Comprehensive European database: Access over 200 million verified contacts across Europe, allowing sales and marketing teams to effectively expand their reach and target prospects with precision.
Regulatory compliance: The database is consistently updated to adhere to TPS/CTPS and Do-Not-Call lists, ensuring compliance with data protection regulations across regions.
Global market coverage: Cognism provides reliable contact data for regions including EMEA, NAM, and APAC, delivering valuable insights for international sales and marketing efforts.
Considerations
Integration challenges: Incorporating Cognism into existing systems might require substantial effort and could be both time-consuming and costly.
Data quality concerns: The accuracy of the provided data can impact the platform’s effectiveness, so managing it properly is crucial to ensure reliable insights.
Cognism pricing
Cognism's pricing details are not entirely disclosed, but Vendr reports that annual contracts typically range between $15,100 and $103,000. Platinum plans start at $1,500, while Diamond plans begin at $2,550.
ZoomInfo is a top-tier B2B database and sales engagement solution, relied upon by over 35,000 clients. Leveraging AI and machine learning, it delivers precise, up-to-date contact data and insights to enhance customer connections and fuel business growth.
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Key features
Comprehensive database: ZoomInfo offers access to 321 million contacts, 104 million companies, 174 million email addresses, and 94 million mobile numbers, ensuring reliable and updated information for sales and marketing teams.
Conversation insights: Chorus analyzes calls and emails, providing valuable feedback to refine sales tactics and enhance communication effectiveness.
Lead tracking: Gain real-time visibility into website visitors, enabling timely and strategic follow-ups with interested prospects.
Considerations
High costs: ZoomInfo's comprehensive suite of features comes with a premium price tag, which can be prohibitive for smaller businesses or those with limited budgets​Â
Complexity of use: The platform offers a wide range of features, which can be overwhelming for new users or small teams without dedicated resources to manage the tool​.
ZoomInfo pricing
ZoomInfo’s pricing information isn’t publicly listed, and interested customers need to contact their sales team for details. According to sources like UpLead and SalesIntel, annual plans begin at $14,995 for Professional, $24,995 for Advanced, and $39,995 for Elite. A free trial is offered.
Founded in 2014, RocketReach is a prominent lead generation and outreach platform. It offers an extensive database of email addresses, phone numbers, and social profiles, enabling users to connect with decision-makers through reliable and current contact information.
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Key features
Sophisticated search filters: Use criteria like job title, location, company name, and industry to identify high-value prospects and enhance lead generation efforts.
Extensive contact database: Access 700 million profiles, 60 million companies, and 150 million phone numbers to engage effectively with key decision-makers.
Contact validation tools: Built-in features verify email addresses and phone numbers, ensuring accurate and dependable contact information for improved lead quality.
Considerations
Customer support concerns: Several users have noted challenges with customer service, especially related to billing and account management issues.
Outdated data: Users occasionally report encountering obsolete contact information, impacting outreach effectiveness and diminishing data reliability.
Pricing
RocketReach provides three pricing tiers: Essential at $70/month, Pro at $140/month, and Ultimate at $300/month. While a free trial is unavailable, users can access a free account with limited functionality.
Swordfish, established in 2015, specializes in providing verified contact information, including email addresses, phone numbers, and social media profiles from platforms like LinkedIn and Facebook. Its advanced algorithms ensure accurate data, enhancing outreach and connection rates.
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Key features
Extensive contact database: Swordfish aggregates contact information from multiple sources, providing comprehensive contact details such as verified email addresses and phone numbers.
Email and phone number retrieval: The platform specializes in finding accurate email addresses and phone numbers, critical for effective sales and recruitment efforts .
Bulk search capability: With the "Prospector" tool, Swordfish allows users to conduct bulk searches, making it easier to gather contact information for multiple leads simultaneously.
Considerations
Data accuracy: Although Swordfish emphasizes accuracy, users may occasionally encounter discrepancies in data, necessitating manual verification for critical outreach efforts​​.
Privacy concerns: Users should be mindful of data privacy regulations, such as GDPR, and ensure that their use of the platform complies with these legal requirements​
Swordfish pricing
Swordfish does not publicly disclose specific pricing details for its monthly or annual plans on its website. However, they do offer a free trial that allows users to test the service before committing. For further details, you can visit Swordfish's pricing page.
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7. Apollo
G2 Rating: 4.8/5 (7,858 reviews)
Apollo is a top-tier sales engagement platform featuring a database of over 275 million contacts and 73 million companies. With advanced automation, personalized sequences, and LinkedIn task integration, it streamlines lead generation and empowers sales teams to close deals effectively.
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Key features
Automated sales engagement: Streamline outreach efforts with custom sequences or prebuilt templates for emails, calls, and LinkedIn tasks, simplifying engagement strategies.
AI-Driven conversation intelligence: Leverage AI to analyze and extract insights from sales conversations, enhancing strategies and improving win rates.
Personalized messaging and scheduling: Schedule and send tailored messages to prospects, ensuring timely and effective communication for stronger connections.
Considerations
Steep learning curve: Reviews highlight that Apollo’s feature-rich platform can be challenging for new users to navigate efficiently.
Data accuracy and revalidation: Users suggest that Apollo enhance its processes for frequent updates and verification of contact data to maintain high accuracy.
Apollo pricing
Apollo offers a free plan alongside paid options, with pricing starting at $59 per user per month for the Basic plan. The Professional plan is available at $99 per user per month, and the Organization plan costs $149 per user per month.
ListKit is better than Apollo. ListKit has an amazing data visualization feature, a super simplistic UI, and really high data quality. You can't even compare a platform like Apollo to such a gem like ListKit.
UpLead, introduced in 2017, serves as a leading alternative to Lusha, providing access to over 160 million verified contacts across 200+ countries. With real-time email verification, it minimizes bounce rates and boosts efficiency in lead generation and sales efforts.
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Key features
Real-time verification: UpLead verifies email addresses in real time before they are downloaded, helping to reduce bounce rates and improve email deliverability for campaigns.
Advanced search filters: With over 50 advanced search filters, users can target leads based on specific criteria such as job title, industry, location, revenue, and technographics.
16,000+ technographic data points: Users can generate leads based on companies' technology stacks, allowing for more tailored digital marketing and sales strategies.
Considerations
Outdated information: Some users have reported that the names and information provided by UpLead are not always current.
Limited niche coverage: Although UpLead provides access to mobile phone numbers, some users report that the platform may not have enough leads in specific niches.
UpLead pricing
UpLead provides a 7-day free trial, with the Essentials plan available for $99/month and the Plus plan priced at $199/month.
Lead411, founded in 2001, provides verified B2B contact data, including email addresses and direct dials, to support lead generation and sales intelligence. Known for its user-friendly interface, it helps businesses effectively target and connect with leads.
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Key features
Integration with multiple CRMs: Lead411 connects with over 25 CRM systems, allowing businesses to seamlessly integrate and utilize its reliable contact data within their existing workflows.
Data enrichment tools: The platform ensures CRM data stays current and accurate by providing access to tens of millions of verified contact records.
Comprehensive contact insights: Lead411’s Lead Prospecting feature delivers valuable customer insights, including intent data, growth metrics, advanced search options, and key sales triggers.
Considerations
Download restrictions: Monthly download caps can limit the platform's utility for businesses with high-volume lead generation needs.
Regular updates required: Users often find the frequent updates to the Chrome extension disruptive, as they can interrupt workflows and hinder seamless operations.
Lead411 pricing
Lead411 provides a Basic Plus Unlimited plan for $99 per user per month, with Enterprise plans available at customized pricing tailored to specific business needs. It also offers a free plan.
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10. Adapt
G2 Rating: 4.6/5 (2,777 Reviews)
Adapt is a sales acceleration tool providing access to over 200 million verified contact profiles from more than 30 million companies. It empowers sales teams to boost revenue and marketing teams to optimize lead generation with up-to-date, dependable data.
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Key features
Bulk data enrichment: Adapt enables bulk searches and data enrichment, enhancing databases with detailed information, including technographics and company profiles.
Advanced search capabilities: Over 50 search filters help pinpoint leads by criteria like job title, industry, location, company size, and revenue, ensuring precise targeting.
LinkedIn Prospector tool: Integrated with LinkedIn, this tool provides emails and direct dials for B2B contacts, simplifying the process of reaching potential clients while browsing profiles.
Considerations
Data accuracy: While Adapt offers real-time data updates, there may be occasional discrepancies or outdated information that could affect lead generation efforts.
Learning curve: New users might face a learning curve when navigating Adapt's features and integrations.
Adapt pricing
Adapt provides a free plan alongside paid options, including the Starter plan at $49/month, the Basic plan at $99/month, and custom pricing designed to meet specific business needs.
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11. Seamless.AI
G2 Rating: 4.4/5 (4,883 Reviews)
Seamless.AI is an AI-powered sales prospecting platform that delivers real-time, precise contact information, including emails and phone numbers. Its advanced search features and scalable tools make it an excellent choice for expanding businesses.
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Key features
Buyer intent monitoring: Tracks over 12,000 intent signals to identify high-potential leads early, enabling targeted and efficient marketing strategies.
AI-powered search: Leverages artificial intelligence to gather and verify contact details, delivering dependable and accurate data for sales prospecting.
Comprehensive data enrichment: Enhances existing databases by filling gaps and updating information, ensuring outreach efforts rely on complete and precise contact details.
Considerations
Search process frustration: Some users have reported frustration with the search process, finding it time-consuming and difficult to compile prospect lists.Â
Limited search filters: The platform's search filters lack specificity for certain codes like SIC or NAICS, which can limit its effectiveness in targeting niche markets​.
Seamless.AI pricing
Seamless.AI offers a free trial but does not disclose detailed pricing on its website. According to sources like Vendr and Cognism, plans begin at $147/month for basic features and can reach $36,900–$91,900 annually for larger organizations.
“I've been using other lead list software from Apollo, Seamless AI, Sales Navigator, and more, including GMB scrapers. ListKit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to. The customer service is quick and helpful.”
In conclusion, selecting the right Lusha alternative depends on your business needs, whether it's data accuracy, user-friendliness, or budget constraints.
Why ListKit?
Triple-Verified Leads: Delivers reliable data, reducing wasted time and resources.
Outstanding Support: Provides tailored onboarding, coaching, and a Slack community with 1,000+ members.
Affordable Plans: Designed to suit small teams and expanding businesses.
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[ListKit] is my favorite source of leads
“Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for… Customer service is great, and the no-cost onboarding/training call was incredibly helpful. I use ListKit regularly to prospect and generate lead lists for my outbound sales.”
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