The features, pricing, and details mentioned for each product are as of August 2025, and may have changed since then.

Choosing the right B2B sales tools can make or break your revenue growth. With hundreds of options promising to boost your pipeline, it's tough to know which ones actually deliver results.

We tested 50+ sales tools across seven categories, analyzing their data accuracy, integration capabilities, ease of use, and real-world performance. After months of hands-on testing and analyzing user feedback from thousands of reviews, we've identified the tools that consistently help sales teams book more meetings and close more deals.

Let's dive in.

TL;DR: 18 B2B Sales Tools Reviewed

Key Features to Look for in a B2B Sales Tool

Choosing the right sales tool can be overwhelming with so many options available. After researching industry best practices and analyzing user feedback from G2, Capterra, and other review platforms, here are the essential features to consider:

• Data accuracy and verification - Clean, verified contact information prevents bounced emails and wasted outreach efforts that damage your sender reputation
• Native CRM integrations - Seamless data flow between your prospecting tools and CRM eliminates manual data entry and reduces errors
• Multi-channel capabilities - Email, phone, and social outreach in one platform maximizes your touchpoints with prospects
• Intent data and buying signals - Real-time insights into prospect behavior help you reach buyers when they're actively researching solutions
• Scalability and automation - Tools that grow with your team and automate repetitive tasks improve efficiency as you scale

1) ListKit - The #1 Lead Generation Tool for B2B Sales Teams

4.8/5 (200+ reviews)

When sales teams need verified contacts without the usual data cleanup headaches, ListKit delivers. Unlike competitors, where data accuracy can be hit or miss, ListKit's triple-verification system ensures you export—and pay only for—verified and active contacts.

Key Features:

• 626M+ Triple-Verified Contacts - One of the largest B2B databases with multi-step verification ensuring direct emails and phone numbers for decision-makers
• Daily Intent Data Updates - Track real-time search queries across 20,000+ topics to surface companies actively researching your solutions
• Native CRM Integrations - One-click exports to HubSpot, Pipedrive, Zoho, Smartlead, Google Sheets, Slack, and Zapier—no CSV hassle
• Unlimited Export Limits - Scale your outreach freely without hidden fees or caps on verified leads
• Private Cold Email Infrastructure - Dedicated IP pools, pre-warmed domains, and deliverability monitoring for enterprise-grade outreach

Want to understand how triple-verification ensures higher email deliverability? Check out ListKit's triple-verified leads system to see how each contact goes through multiple validation steps.

Considerations before going with ListKit:

While ListKit excels at data accuracy and intent signals, teams needing built-in email sequencing might want to pair it with dedicated outreach tools like Smartlead or Outreach.

Pricing starts at $97/month

What else can you do with ListKit?

Beyond lead generation, ListKit offers comprehensive sales intelligence with visual TAM analysis, saved filter automation, and a supportive Slack community of 1,000+ users. The platform includes weekly coaching calls with 7-figure entrepreneurs sharing battle-tested outreach frameworks, plus free 1-on-1 strategy calls for active members.

2) Apollo - All-in-One Sales Intelligence Platform

4.7/5 (9,000+ reviews)

Apollo combines a massive contact database with built-in email sequencing and calling capabilities. With 210+ million contacts and 30+ million accounts, it's designed for teams wanting prospecting and outreach in one platform.

Key Features:

• Comprehensive Database - 210+ million contacts with 2+ million data contributors providing broad coverage across industries
• Built-in Email Sequences - Automated email campaigns with A/B testing and performance tracking
• AI-Powered Writing - Email generation and personalization using artificial intelligence
• Chrome Extension - Prospect directly from LinkedIn, Gmail, and company websites
• Integrated Dialer - Click-to-call functionality with local numbers and voicemail drops

Wondering how Apollo compares to other lead generation platforms? Explore our detailed ListKit vs Apollo comparison to understand the key differences in data quality, pricing, and features.

Considerations before going with Apollo:

Data accuracy can be inconsistent, often requiring additional verification tools. The platform's complexity may overwhelm smaller teams, and deliverability issues are common without proper domain setup.

Pricing

3) LinkedIn Sales Navigator - Professional Network Intelligence

4.3/5 (2,000+ reviews)

LinkedIn Sales Navigator excels at mapping relationships and identifying warm paths to prospects. It's particularly valuable for teams targeting enterprise accounts with complex buying committees.

Key Features:

• Advanced Search Filters - Boolean search capabilities with company growth signals and job change alerts
• Relationship Mapping - See mutual connections and identify warm introduction paths
• Account Insights - Company news, hiring trends, and organizational changes
• InMail Messaging - Direct outreach to prospects outside your network with higher response rates
• CRM Integration - Sync with Salesforce and other major CRM platforms

Considerations before going with LinkedIn Sales Navigator:

Limited email addresses and phone numbers require additional enrichment tools. Export capabilities are restricted, and the interface can be overwhelming for new users.

Pricing

4) Pipedrive - Visual Pipeline Management

4.3/5 (2,600+ reviews)

Pipedrive emphasizes visual pipeline management and deal progression. It's perfect for sales teams prioritizing simplicity and sales velocity over complex features, with an intuitive interface that gets teams productive quickly.

Key Features:

• Visual Pipeline - Drag-and-drop deal management with customizable stages and clear progression tracking
• Activity Reminders - Automated follow-up prompts and task management to keep deals moving
• Email Integration - Two-way email sync with templates, tracking, and automated logging
• LeadBooster Add-on - Real-time engagement through chatbots, live chat, and web forms
• 300+ Integrations - Connect with marketing, financial, and customer support tools

Considerations before going with Pipedrive:

Limited marketing automation features and basic customization options. Advanced reporting and AI features require higher-tier plans, and additional costs can add up.

Pricing

5) HubSpot Sales Hub - Unified CRM Platform

4.4/5 (12,000+ reviews)

HubSpot Sales Hub provides comprehensive CRM functionality with native marketing alignment. It's ideal for teams wanting unified customer data and automated workflows without the complexity of enterprise platforms.

Key Features:

• Contact & Company Management - Centralized database with custom properties and deal tracking
• Email Templates & Sequences - Automated follow-ups with personalization tokens and tracking
• Meeting Scheduling - Integrated calendar booking with routing rules and availability management
• Sales Analytics - Pipeline reporting, activity tracking, and revenue attribution dashboards
• Marketing Integration - Seamless handoffs from marketing-qualified leads to sales

Looking to maximize your email outreach effectiveness? Discover why your cold emails might be going to spam and how to improve deliverability rates.

Considerations before going with HubSpot:

Advanced features require higher-tier plans, and customization can be complex for specific workflows. Reporting limitations may frustrate data-driven teams needing detailed analytics.

Pricing

6) Salesforce Sales Cloud - Enterprise CRM Solution

4.4/5 (23,000+ reviews)

Salesforce Sales Cloud offers the most comprehensive CRM platform with extensive customization options. It's built for large sales organizations needing complex workflows, territory management, and advanced automation.

Key Features:

• Advanced Pipeline Management - Customizable sales processes with opportunity scoring and forecasting
• Territory & Team Management - Sophisticated assignment rules and collaboration tools
• Einstein AI - Predictive analytics, lead scoring, and automated insights
• AppExchange Ecosystem - Thousands of third-party integrations and custom applications
• Mobile CRM - Full functionality on mobile devices with offline capabilities

Considerations before going with Salesforce:

Steep learning curve and high implementation costs. Smaller teams may find it overly complex, and customization often requires technical expertise or consulting help.

Pricing

7) Kendo.ai - AI-Powered Conversation Intelligence

4.7/5 (150+ reviews)

Kendo.ai leverages artificial intelligence to analyze sales conversations and provide actionable insights. It's designed for modern sales teams wanting to understand conversation patterns and improve deal outcomes through data-driven coaching.

Key Features:

• Build the prospect you’ll face tomorrow - Configure job title, company size, personality, and even specific scenarios like “pricing objections” into your AI mock call partner.
• Real-time Conversation Analysis - AI-powered insights during live calls with sentiment analysis
• Deal Risk Assessment - Predictive scoring based on conversation quality and buyer engagement
• Automated Call Summaries - AI-generated meeting notes and action items
• Coaching Recommendations - Personalized feedback based on conversation performance
• Integration Capabilities - Connect with popular CRMs and communication platforms

Need to scale your cold email efforts without compromising deliverability? Learn about ListKit's cold email setup service that handles infrastructure, warming, and campaign management.

Considerations before going with Kendo.ai:

As a newer platform, it may have fewer integrations than established competitors. Pricing information requires direct contact, which may not suit teams wanting transparent costs upfront.

Pricing

Custom pricing based on team size and features, starting at $55 for a starter. Contact Kendo.ai directly for pricing information.

8) Gong - Conversation Intelligence Platform

4.7/5 (6,000+ reviews)

Gong captures and analyzes sales conversations to identify winning patterns and coach reps. It's essential for teams handling complex sales cycles where conversation quality directly impacts deal outcomes.

Key Features:

• Call Recording & Transcription - Automatic capture of calls, emails, and web conferences with searchable transcripts
• Deal Intelligence - AI-powered insights on deal risk, next steps, and competitive mentions
• Coaching Insights - Rep performance analysis with improvement recommendations and talk time ratios
• Competitive Intelligence - Track competitor mentions and win/loss patterns across conversations
• Revenue Intelligence - Forecast accuracy improvement through conversation data analysis

Considerations before going with Gong:

A high price point may not suit smaller teams. Implementation requires significant change management and training to drive adoption across the sales organization.

Pricing

9) PandaDoc - Document Automation Platform

4.7/5 (2,500+ reviews)

PandaDoc streamlines document creation, approval, and e-signature processes. It's perfect for sales teams wanting to accelerate deal closure through automated proposals, contracts, and quote generation.

Key Features:

• Document Templates - Pre-built templates for proposals, contracts, and quotes with dynamic content
• E-Signature Workflows - Legally binding signatures with automated routing and reminders
• Payment Processing - Integrated payment collection within documents
• CRM Integration - Native connections with Salesforce, HubSpot, and other major CRMs
• Analytics & Tracking - Document engagement metrics and completion rates

Considerations before going with PandaDoc:

Advanced features and integrations require higher-tier plans. The learning curve can be steep for teams new to document automation workflows.

Pricing

10) DocuSign - Digital Transaction Management

4.5/5 (2,500+ reviews)

DocuSign streamlines contract execution with legally binding e-signatures. It's crucial for sales teams managing complex agreements and wanting to accelerate deal closure through digital workflows.

Key Features:

• E-Signature Workflows - Automated routing and approval processes with customizable signing orders
• Template Management - Reusable contract templates with dynamic fields and conditional logic
• Audit Trail - Complete signature history for compliance and legal requirements
• Mobile Signing - Full functionality on mobile devices for on-the-go contract execution
• API Integration - Connect with CRM and contract management systems for seamless workflows

Want to see how top performers are scaling their outbound efforts? Read about how Bailey sent 1,249,536 cold emails last month with ListKit and the infrastructure that made it possible.

Considerations before going with DocuSign:

Premium features can be expensive for smaller teams. The interface may be complex for occasional users, and advanced workflow customization requires technical setup.

Pricing

11) Proposify - Proposal Management Software

4.6/5 (1,100+ reviews)

Proposify specializes in creating, managing, and tracking business proposals. It's ideal for sales teams that need to create compelling, branded proposals quickly while tracking engagement and conversion rates.

Key Features:

• Proposal Templates - Professional, customizable templates with drag-and-drop editing
• Content Library - Centralized repository of reusable proposal sections and assets
• E-Signature Integration - Built-in signing capabilities with legal compliance
• Proposal Analytics - Track opens, time spent, and section engagement
• Team Collaboration - Multi-user editing and approval workflows

Considerations before going with Proposify:

Limited CRM integrations compared to broader document platforms. May be overkill for teams that don't frequently create complex proposals.

Pricing

12) Seismic - Sales Enablement Platform

4.7/5 (1,600+ reviews)

Seismic provides comprehensive sales enablement with content management, training, and analytics. It's designed for enterprise sales teams needing to scale consistent messaging and track content effectiveness across large organizations.

Key Features:

• Content Management - Centralized content repository with AI-powered recommendations
• Sales Training - Interactive learning paths and certification programs
• Pitch Automation - Dynamic presentation creation based on buyer personas
• Analytics Dashboard - Content engagement and sales performance metrics
• CRM Integration - Native connections with major CRM platforms

Curious about how intent data can transform your lead generation? Discover how to boost B2B lead generation with intent data and identify buyers actively researching solutions.

Considerations before going with Seismic:

Enterprise-focused pricing may not suit smaller teams. Complex implementation requires significant training and change management.

Pricing

Custom pricing based on organization size and features. Typically starts at $50+ per user per month for enterprise plans.

13) Showpad - Sales Enablement & Content Management

4.6/5 (1,800+ reviews)

Showpad combines sales enablement with content management and training capabilities. It's perfect for sales teams wanting to deliver consistent messaging while tracking content performance and rep engagement.

Key Features:

• Content Experience - Interactive content delivery with personalization capabilities
• Sales Training - Microlearning modules and skill assessments
• Buyer Engagement - Track prospect interaction with shared content
• Mobile Optimization - Full functionality on mobile devices for field sales teams
• Integration Ecosystem - Connect with CRM, marketing automation, and communication tools

Considerations before going with Showpad:

A higher price point may not suit smaller organizations. Content creation and organization require significant upfront investment.

Pricing

Custom pricing based on users and features. Contact Showpad for detailed pricing information.

14) Calendly - Meeting Scheduling Automation

4.7/5 (2,400+ reviews)

Calendly eliminates scheduling friction with automated calendar booking. It's perfect for sales teams wanting to reduce time-to-meeting and improve prospect experience through seamless scheduling.

Key Features:

• Automated Scheduling - Calendar availability management with buffer times and daily limits
• Meeting Types - Different durations and requirements for various scenarios (demos, discovery calls, etc.)
• Team Scheduling - Round-robin and collective availability options for team-based bookings
• Integration Hub - Connect with CRM, video conferencing, and payment tools
• Analytics Dashboard - Meeting metrics, no-show rates, and conversion tracking

Considerations before going with Calendly:

Limited customization options and basic CRM integration capabilities. Advanced routing features and branding options require higher-tier plans.

Pricing

15) Drift - Conversational Marketing Platform

4.4/5 (1,200+ reviews)

Drift combines live chat, chatbots, and meeting scheduling to capture and qualify website visitors in real-time. It's perfect for companies wanting to convert anonymous traffic into qualified conversations.

Key Features:

• Live Chat & Chatbots - Real-time visitor engagement with qualification workflows and automated responses
• Meeting Booking - Instant calendar scheduling directly from chat conversations
• Lead Routing - Automatic assignment based on territory, expertise, and availability
• Conversation Intelligence - Chat analytics, conversion tracking, and response time monitoring
• Email & Calendar Integration - Seamless handoffs to sales teams with full conversation context

Considerations before going with Drift:

It can be expensive for larger teams, and chatbot setup requires ongoing optimization. Integration complexity may challenge smaller organizations without technical resources.

Pricing

Contact for pricing.

16) Chili Piper - Advanced Meeting Scheduling

4.6/5 (600+ reviews)

Chili Piper provides sophisticated meeting scheduling with instant booking and intelligent routing. It's designed for sales teams wanting to maximize conversion from inbound leads through immediate meeting scheduling.

Key Features:

• Instant Booking - Real-time calendar availability with immediate confirmation
• Intelligent Routing - Automatic assignment based on territory, expertise, and availability
• Form Concierge - Replace contact forms with instant meeting booking
• Meeting Analytics - Detailed metrics on booking rates and team performance
• CRM Integration - Native connections with Salesforce, HubSpot, and other platforms

Considerations before going with Chili Piper:

Higher price point compared to basic scheduling tools. Setup complexity may require technical assistance for advanced routing rules.

Pricing

17) Clari - Revenue Intelligence Platform

4.6/5 (5,400+ reviews)

Clari provides AI-powered revenue forecasting and pipeline inspection. It's essential for sales teams managing complex deals where accurate forecasting and deal risk assessment are critical for hitting targets.

Key Features:

• Pipeline Inspection - AI-powered deal risk assessment with recommended next steps
• Forecast Accuracy - Machine learning models for revenue prediction and quota attainment tracking
• Activity Capture - Automatic logging of emails, calls, and meetings across the sales process
• Conversation Intelligence - Call analysis and coaching insights integrated with pipeline data
• Team Performance - Rep productivity tracking and quota attainment analysis

Considerations before going with Clari:

High implementation complexity and significant training requirements. Premium pricing may not suit smaller organizations, and ROI may take time to materialize.

Pricing

Contact for pricing.

18) People.ai - Revenue Intelligence & Analytics

4.4/5 (400+ reviews)

People.ai captures and analyzes revenue activities to provide insights into sales performance and pipeline health. It's designed for data-driven sales teams wanting comprehensive analytics and automated activity logging.

Key Features:

• Activity Capture - Automatic logging of emails, calls, and meetings from multiple sources
• Revenue Analytics - Comprehensive insights into sales performance and pipeline trends
• AI-Powered Insights - Machine learning recommendations for deal progression and risk assessment
• Forecast Management - Advanced forecasting with confidence intervals and scenario planning
• Team Benchmarking - Compare individual and team performance against benchmarks

Wondering which cold email approach works best for your industry? Learn about how to book appointments with cold email with proven templates and strategies.

Considerations before going with People.ai:

Enterprise-focused platform may be complex for smaller teams. Implementation requires integration with multiple systems and significant setup time.

Pricing

Custom pricing based on organization size and requirements. Contact People.ai for detailed pricing information.

The Verdict: Which B2B Sales Tool Should You Choose? (Our Top 3 Picks)

After testing dozens of tools across multiple categories, here are our top recommendations based on different use cases:

• For Teams Prioritizing Data Quality: ListKit delivers triple-verified contacts with daily intent updates, ensuring your outreach reaches real decision-makers without damaging deliverability. The native CRM integrations and unlimited exports make it perfect for scaling quality outreach efficiently.
• For All-in-One Simplicity: HubSpot Sales Hub provides the best balance of CRM functionality, ease of use, and marketing alignment. It's ideal for growing teams that want unified customer data without the complexity of enterprise platforms.
• For Enterprise Complexity: Salesforce paired with Gong conversation intelligence handles the most sophisticated sales processes, with advanced customization options and comprehensive analytics for large sales organizations.

The key is starting with verified data and clear processes—everything else builds from there. Most successful sales teams begin with a solid prospecting foundation, then layer on CRM, enablement, and intelligence tools as they scale.

Ready to transform your B2B sales process with verified leads and intent data? Explore ListKit's pricing plans to find the perfect solution for your team's growth.