If you’re currently using (or considering) ZoomInfo and wondering if there’s a better option to supercharge your lead generation, you’re in the right place.
Here’s what we’ll cover:
Let’s dive in and find the perfect alternative to ZoomInfo for your sales and marketing strategy!
See how we stack up against ZoomInfo with a 7-day trial and 50 Triple-Verified leads with ListKit - The simplest way to get instant access to decision-makers you can't find anywhere else (no card required).
Here's a quick comparison of how the best ZoomInfo alternatives stack up across key product areas:
Products | Free Trial | Pricing Structure | Data Accuracy & Coverage | User Interface & Experience | Data Security & Compliance | Customer Support & Community | Advanced Features | User Reviews & Ratings |
---|---|---|---|---|---|---|---|---|
ListKit | 7-day trial | Starts at $97/month per user, with a credit-based system ensuring payment only for verified email contacts. | 626M+ B2B leads with Triple Verification for enhanced accuracy, ensuring minimal resource wastage. | Rated 9/10 on G2 for “ease of setup,” featuring an intuitive and user-friendly interface that streamlines lead generation with quick, time-saving actions. | Fully GDPR compliant, ensures robust data security, processes no sensitive data, and provides clear user rights for access and deletion, supporting legitimate business use only. | Known for exceptional customer support, offering personalized 1:1 onboarding, weekly coaching calls, and continuous educational resources to ensure user success and optimization. | Provides pre-built CRM workflows and integrations, cold email setup, a dedicated account manager, and bulk credits. | 4.9 stars from 300+ reviews, with users praising its ease of use, high-quality leads, and excellent customer support. The platform’s Triple-Verified leads and smooth integration are frequently highlighted. |
Apollo | Yes | Professional plan begins at $99/month per user, offering unlimited email credits and 100 mobile credits, though additional costs may apply for extra features. | 210 million contacts and 35 million companies, though some discrepancies may exist. Data accuracy varies, requiring user verification for certain leads. | Packed with features, but the interface can be challenging for new users, requiring more time to navigate effectively. | SOC 2 and ISO 27001 certified, providing solid data security controls and full GDPR compliance. | Offers comprehensive support, but some users report longer response times for complex issues and a lack of detailed resources. | Features buying intent filters, call transcriptions, international dialing with local presence, customizable reports, advanced security, and API access. | 4.8 stars from 7,858 reviews, with praise for its broad features. However, some users mention a steep learning curve and occasional data accuracy issues. |
UpLead | Yes | Starting at $99 per month, UpLead offers a flexible three-tier plan, along with a free trial. However, the pricing may be limiting for startups or solo founders. | 160M+ leads, verified in real-time as you search and ranked by freshness, ensuring up-to-date and reliable contact data for optimal outreach. | Simple, user-friendly interface that minimizes the learning curve, making it ideal for beginners. However, some advanced users may find certain features to be limited. | Compliant with both GDPR and UK GDPR, the platform includes safeguards to prevent unauthorized data use and ensures legal data transfers. | Responsive customer support is available, along with a comprehensive knowledge base. However, it lacks the extensive community resources found in larger platforms. | Offers buyer intent data, all search filters, full API access, advanced CRM integrations, competitor intelligence, onboarding specialist, and priority phone support. | 4.7 stars from 781 reviews; users value the platform’s simplicity and reliable data, although they suggest the onboarding process could be more customized to better meet user needs. |
Cognism | Yes | Ranges from $15,100 to $103,000 annually, depending on the tier. Negotiated discounts of up to 29% may be available at the end of the quarter (Source: Vendr). | Over 200M European contacts, with phone-verified mobile numbers and full GDPR compliance. | Smooth and intuitive, with easy CRM integration. However, some users experience issues with the Chrome Extension requiring frequent re-logins. | Adheres to GDPR and CCPA, with comprehensive DNC checks across Europe, and is backed by SOC 2 and ISO 27001 certifications for additional security. | Delivers fast and reliable support, with some wait times during busy periods, along with helpful resources to assist with onboarding. | Uses AI for segmentation, on-demand phone number verification, intent data (from Bombora), and international coverage and ensures data is checked against global DNC lists. | 4.6 stars from 769 reviews, known for its data accuracy, although there are occasional complaints about its Chrome Extension. (Source: G2). |
RocketReach | No (But offers a free account with limited features) | Pro plan starts at $140/month, and Ultimate at $300/month, offering flexible pricing for various business needs. | Over 700 million profiles and 60 million companies, though outdated information is occasionally reported by users. | Simple and intuitive user interface that's easy to use, particularly for those with experience in lead generation platforms. | Fully GDPR compliant, SOC 2 Type I certified, and ISO 27001 certified, maintaining strong privacy and security measures for lead generation and outreach. | Provides reliable support and helpful documentation for users. | Delivers intent data, single sign-on (SSO), reporting, bulk lookups, API access, organizational charts, company trends, technographic data, CRM enrichment, and priority support. | 4.5 stars from 761 reviews, appreciated for its large database and user-friendly Chrome extension, but concerns about outdated data and high pricing are often mentioned. |
Clearbit | Yes | Enrichment is priced at $99/month or $199/year, and Clearbit Prospector starts at $999/month or $12,000/year. | 389 million contact records and 50 million company profiles, updated every 30 days to ensure data accuracy. | Offers a simple and user-friendly interface designed to be accessible for individuals with minimal technical knowledge. | Complies with GDPR, emphasizing real-time data updates and offering flexible integration capabilities. | Recognized for responsive customer support, complemented by extensive documentation and helpful resources. | Visitor dashboards, record rebuilding, advanced data enrichment, IP intelligence, AI web conversion, personalization, and identity solutions. | 4.4 stars from 625 reviews, praised for its real-time data updates and user-friendly design, though accuracy in niche data continues to raise some concerns. |
6sense | Yes | Pricing is not disclosed on the website, but sources suggest plans range from $60,000 to $300,000 annually. (Source: Vendr and Spendflo). | Database of 65M+ company profiles, including 119M+ verified email addresses and 86M+ direct-dial phone numbers. | While it offers a user-centric interface, some users find it clunky and slow. | Fully compliant with GDPR, CCPA/CPRA, and the UK-US and Swiss-US Data Privacy Framework (DPF), ensuring robust data privacy and security. | Reliable customer service, with a dedicated support team that goes above and beyond to assist users. | Firmographic and technographic signals, model metrics reports, account behavior insights, account profile fit intent data, account intelligence, and predictive analytics. | 4 stars from 583 reviews, praised for its AI-driven insights and ABM capabilities. However, users mention frustrations with its clunky interface and limited CRM compatibility. |
Lusha | Yes | Pricing begins at $36 per user per month with annual billing, while the most popular plan costs $79 per user per month on a monthly billing cycle. | 45 million direct contacts in North America, 50 million enterprise profiles, 44 million small business profiles, and 21 million contacts in Europe. | An intuitive and user-friendly interface, ideal for quick and effortless adoption. | Fully compliant with GDPR and CCPA regulations, backed by SOC 2 Type II certification. | Consistent support designed for fast problem-solving, making it a great fit for teams that value straightforward solutions. | Technology filter, job change alerts, funding data filter, extension bulk show, list exports, bulk show contacts, CSV enrichment. | 4.3 stars by 1,486 users, appreciated for its affordability and user-friendly interface; however, some users express concerns about data accuracy. |
Hunter.io | Yes | Pricing starts at $49/month for Starter, $149/month for Growth, and $299/month for Scale, covering various outreach needs. | 550M public data sources and 117M professional email addresses, though some users note occasional issues with email verification accuracy. | The interface is simple but may feel cumbersome to navigate, particularly when managing bulk searches and campaigns. | Adheres to GDPR and CCPA standards, guaranteeing robust data security and privacy protections. | Offers prompt customer support with email assistance and access to a detailed knowledge base. | Campaign management, HubSpot integration, Chrome extension, bulk email search, email verification API, domain search, Zapier integration. | 4.4 stars based on 557 reviews. Users commend its ease of use, though some report issues with data accuracy and bounce rates. |
Snov.io | Yes | The Pro plan begins at $99/month, providing enhanced features and increased usage capacity. | 60 million companies and millions of verified email addresses, though users occasionally report verification inaccuracies and restricted data enrichment capabilities. | The interface is less intuitive compared to competitors, resulting in a steeper learning curve for new users. | Complies with GDPR and CCPA guidelines, acting as either a data controller or processor based on circumstances, while emphasizing strong data privacy and security practices. | Offers proactive customer support along with valuable educational resources. | Unlimited email verification volume, volume control for new recipients, customizable follow-up control, advanced email sequencing, A/B testing for email campaigns. | 4.6-star rating from 438 reviews, valued for its email sequencing and verification capabilities, though users highlight challenges with UI complexity and data accuracy. |
Seamless.AI | Yes | Pricing is not disclosed on the website, but sources indicate that it ranges from $147/month for basic plans to $36,900–$91,900 annually for large enterprises. (Source: Vendr and Cognism). | Database of over 1.3 billion business contacts and 121 million companies. While expansive, data accuracy may vary. | Offers a straightforward and user-friendly interface, allowing quick adoption. | Compliant with the California Consumer Privacy Act (CCPA) and SOC 2 Type II certification, prioritizing data security and user privacy. | Responsive customer support, with users appreciating the prompt assistance and the availability of live support. | Intelligent lead search, real-time data accuracy, contact enrichment with insights, and automated email campaigns with follow-ups. | 4.4-star rating from 4,883 reviews, appreciated for its real-time verified contact data and AI-powered prospecting, though some users report data accuracy issues. |
G2 Rating: 4.9/5 (300+ reviews)
Watch a 1-minute demo from our co-founder Christian here:
Alright, we might be a bit biased, but ListKit was created by 7-figure cold outreach experts with the goal of optimizing success in outbound campaigns. Since its launch in 2024, it’s quickly become a top choice for B2B lead generation, offering Triple-Verified leads, a 626M+ contact database, advanced filters, and a credit-based pricing model—ideal for sales teams and agencies needing reliable, cost-effective data. Here are a few success stories:
As if that wasn’t enough, we scaled past $1.5M ARR in just 90 days using our own sales intelligence platform. It’s no surprise we earned a 4.9 rating from 300+ user reviews! Here's why:
Free 7-day trial with 50 leads included. Pricing begins at $97 for 2,000 Triple-Verified email credits and 100 phone number credits.
"Cannot compare to anything else… I came across companies like Apollo or Zoominfo and was so overwhelmed with everything. Spend too much money on leads that then I need to verify so I gave up everytime hahhaha” - Max, small business owner
“I've used ZoomInfo Elite ($3000+) and still need to run contacts through neverbounce. On the first day I got ListKit I booked a meeting within the first hour of use.. It already paid for itself.” - Ravi, small business owner
"This is my favorite source of leads” - said Michael, a small business owner. “Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for… Customer service is great, and the no-cost onboarding/training call was incredibly helpful. I use ListKit regularly to prospect and generate lead lists for my outbound sales.”
G2 Rating: 4.8/5 (7,858 reviews)
Apollo is a powerful sales intelligence platform with 210M+ contacts and 35M companies. Its automation tools and continuously updated data enable precise targeting, personalized workflows, and efficient lead generation for faster sales cycles.
Apollo provides a free plan and paid tiers starting at $59/user/month for the Basic plan. The Professional plan costs $99/user/month, while the Organization plan is priced at $149/user/month.
"You can't even compare a platform like Apollo to such a gem like ListKit..."
ListKit is better than Apollo. ListKit has an amazing data visualization feature, a super simplistic UI, and really high data quality. You can't even compare a platform like Apollo to such a gem like ListKit.
Benjamin, a small business owner
Verified G2 Reviewer
G2 Rating: 4.7/5 (781 reviews)
UpLead, launched in 2017, is a top ZoomInfo alternative offering 160M+ verified contacts from 200+ countries. Its real-time email verification ensures accurate data, reducing bounce rates and enhancing lead generation and sales efficiency.
UpLead offers a 7-day free trial. The Essentials plan starts at $99/month, while the Plus plan is priced at $199/month.
G2 Rating: 4.6/5 (769 reviews)
Founded in 2015 in the UK, Cognism is a sales intelligence platform offering up-to-date B2B contact data, including phone-verified numbers, verified emails, and intent data, enabling sales teams to connect with key decision-makers efficiently.
Cognism's pricing is not fully transparent, but according to Vendr, annual contracts range from $15,100 to $103,000, with Platinum plans starting at $1,500 and Diamond plans at $2,550.
G2 Rating: 4.5/5 (761 reviews)
Launched in 2014, RocketReach has quickly established itself as a leading platform for lead generation and outreach. As a notable ZoomInfo alternative, it offers access to an extensive database of email addresses, phone numbers, and social media profiles, helping businesses and professionals connect with key decision-makers and potential clients.
RocketReach provides three pricing plans: Essential at $70/month, Pro at $140/month, and Ultimate at $300/month. While there is no free trial, RocketReach does offer a free account with limited features.
G2 Rating: 4.4/5 (625 reviews)
Established in 2013, Clearbit is a B2B data provider delivering verified emails, phone numbers, and company profiles. Renowned for data enrichment, it integrates with CRMs like Salesforce and HubSpot while maintaining GDPR and CCPA compliance.
Clearbit Enrichment is priced at $99/month, while Clearbit Prospector starts at $999/month. A free trial is offered.
G2 Rating: 4/5 (583 Reviews)
6sense is an AI-powered platform helping B2B businesses identify high-value accounts and predict buyer intent. It integrates with CRMs to enrich data, optimize targeting, and boost sales through personalized, data-driven strategies.
6sense does not disclose detailed pricing on its website, but sources like Vendr and Spendflo indicate plans range from $60,000 to $300,000 USD. Additionally, the platform offers a free trial (50 credits/month).
G2 Rating: 4.3/5 (1,486 reviews)
Lusha is a B2B contact platform providing precise leads, advanced search capabilities, and easy CRM integration. Its data enrichment, real-time updates, and Chrome extension streamline outreach and improve sales team efficiency.
A free trial is available. The Pro plan is priced at $49/user/month with enhanced features, Premium at $79/user/month for advanced tools, and Scale offers custom pricing for larger teams or specific requirements.
I've been using other lead lists from Lusha and...
“I've been using other lead list software from Apollo, Lusha, Seamless, Sales Navigator, and more, including GMB scrapers. ListKit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to. The customer service is quick and helpful.”
One ListKit User
Marketing & Advertising Industry
G2 Rating: 4.4/5(557 reviews)
Launched in April 2015 in France, Hunter.io is a top email prospecting platform that streamlines outreach by helping users find, verify, and manage professional email addresses. Its features include email verification, domain search, bulk processing, and campaign management, empowering sales and marketing teams to establish meaningful connections.
Hunter.io provides a free trial, with pricing starting at $49/month for Starter, $149/month for Growth, and $299/month for Scale, accommodating various outreach requirements.
G2 Rating: 4.6/5 (438 reviews)
Founded in 2017 by Oleksii Kratko in Ukraine, Snov.io is a ZoomInfo alternative featuring a database of 60M companies. It provides email finding, verification, and advanced search tools to enhance lead generation and strengthen sales pipelines.
Provides a free trial with 50 credits and support for 100 email recipients. The Starter Plan is $39/month, and the Pro Plan is available for $99/month.
G2 Rating: 4.4/5 (4,883 Reviews)
Seamless.AI is an AI-powered sales prospecting platform that provides accurate, real-time contact data, including emails and phone numbers. It features advanced search filters and scalable tools to support growing businesses effectively.
Seamless.AI offers a free trial but does not disclose detailed pricing on its website. According to sources like Vendr and Cognism, plans range from $147/month for basic to $36,900–$91,900 annually for large businesses.
I've been using other lead lists from Seamless AI and...
“I've been using other lead list software from Apollo, Seamless AI, Sales Navigator, and more, including GMB scrapers. ListKit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to. The customer service is quick and helpful.”
One ListKit User
Marketing & Advertising Industry
To sum up, selecting the best ZoomInfo alternative depends on your business’s priorities—whether it’s lead accuracy, usability, or budget flexibility.
Why ListKit?
[ListKit] is my favorite source of leads
“Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for… Customer service is great, and the no-cost onboarding/training call was incredibly helpful. I use ListKit regularly to prospect and generate lead lists for my outbound sales.”
- Michael, Small Business Owner
Switch to ListKit and unlock dependable data, seamless processes, and impactful results for your outreach efforts.
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