Pricing - Apollo vs Lusha

Apollo and Lusha both offer comprehensive sales intelligence and lead generation platforms, but they have different pricing structures. Below is an overview of the pricing models for each platform.

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Apollo Pricing

Apollo provides a range of pricing plans tailored to suit wide array of business needs. Here are the details:

Lusha Pricing

Lusha offers flexible pricing options designed to accommodate different business sizes and requirements.

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ListKit Pricing

ListKit offers transparent, cost-effective pricing with straightforward and easy-to-understand plans designed to cater to various business requirements.

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Online Reviews: Apollo vs Lusha

When comparing online reviews, Apollo excels with a remarkable 4.8-star rating from 6,957 reviews, reflecting high user satisfaction and reliable performance.

On the other hand, Lusha has a 4.3-star rating from 1,462 reviews. Users appreciate Lusha for its affordability and user-friendliness, even though it has fewer reviews.

Both platforms are highly regarded, but Apollo's near-perfect rating indicates a higher level of overall customer approval.

Apollo Customer Review on G2

• Positive review: Zakirah P. appreciates Apollo, noting that much of its functionality is free, aligning with the company's promise of 'free - forever.' Zakirah highlights that Apollo stands out among other tools like SalesLoft, Salesforce, and HubSpot due to its unmatched data quality and user-friendly platform. She mentions that even her older colleague found it easy to use and quickly got up and running. The seamless integration with HubSpot and the flexibility in implementing and tweaking sequences are also praised. [Link]
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• Critical review: Andrew G. criticizes Apollo's customer service, describing it as the worst he has ever experienced in the tech industry. He compares it unfavorably to Comcast, stating that at least Comcast resolves issues after a prolonged effort. Andrew has been dealing with a recurring issue with Apollo's dialer for about six months, where the dialer randomly stops working. Despite repeated attempts to get help, including submitting numerous screenshots and videos of the issue, Apollo's support team has not resolved it. [Link]

Lusha Customer Review on G2

• Positive review: Oriana V. praises ZoomInfo for its user-friendly interface and convenience. She particularly appreciates the browser extension, which allows her to access the tool quickly and effortlessly. Oriana highlights that the mobile numbers and emails provided are mostly accurate, and she commends the platform for its straightforward and swift implementation and integration. Using ZoomInfo daily, she has also heard positive remarks about their customer service, emphasizing its helpful and responsive nature. [Link]
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• Critical review: Nikita A. criticizes Lusha for its misleading promises and poor data quality. She notes that after purchasing the one-year premium "unlimited" plan for five users, they experienced email bounce rates between 10-40% and found that 2 out of 10 phone numbers were incorrect or outdated. Nikita also mentions the limited filters compared to ZoomInfo and Apollo, the vaguely defined "fair use policy," and the lack of basic functionality, such as the inability to rename lists or filter out saved leads. [Link]

ListKit customer reviews on G2

• One ListKit user in the marketing and advertising industry said: “I've been using other lead list softwares from Apollo, Lusha, Seamless, Sales Navigator, and more including GMB scrapers. Listkit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to. The customer service is quick and helpful. And the CSV files pulled from the lists are quick to upload and implement into my cold email campaigns.”

• "This is my favorite source of leads” - said Michael, a small business owner. “Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for. In addition there are some smart features to help you choose quantities of leads per company so as not to overwhelm them during outreach. Customer service is great and the no-cost onboarding / training call was incredibly helpful. I'm using ListKit regularly to prospect and generate lead lists for my outbound sales.”

• Nick, a small business owner, said in a G2 review: You won't find higher quality leads anywhere else, the platform is so easy to use and all the leads are triple verified so you don't have to do anything else after dowloading them. Plug them into your software and you're good to go. Highly recommend it.

Apollo vs Lusha: Choosing the Right Data Provider for Your Business

Choosing between Apollo and Lusha can be challenging. It's essential to evaluate your business's unique needs, budget constraints, and required features when making this decision. 

Both platforms provide advanced features and robust solutions for lead generation, sales prospecting, and marketing outreach, but they cater to different types of users and business goals.

Who is Apollo best for:

• Medium to Large Enterprises: Apollo is ideal for businesses with complex sales processes requiring advanced sales engagement and automation tools.
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• Sales and marketing teams: Apollo’s strong integration capabilities make it perfect for sales and marketing teams needing advanced lead generation, sales automation, and data enrichment tools.
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• Companies using multiple CRMs: If your business relies on multiple CRM and marketing automation platforms, Apollo's robust integration features will streamline your processes.

Who is Lusha Best For:

• Small to medium-sized businesses and startups: Lusha is best suited for those looking for a cost-effective solution for lead generation.
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• Sales teams: Lusha is ideal for sales teams that need quick access to accurate and essential contact details without extensive setup or integration requirements.
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• Freelancers and consultants: Individuals who need to gather leads and accurate contact information efficiently will benefit from Lusha's user-friendly and straightforward interface.
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• Marketing agencies: Agencies that require reliable contact data for marketing campaigns will find Lusha’s tools and integrations useful for their outreach efforts.

And here's who ListKit is best for:

• Individuals and small teams: ListKit is designed for freelancers, independent contractors, and small businesses seeking a budget-friendly and straightforward platform for B2B lead generation.
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• Sales teams: Perfect for sales teams looking to enhance cold email and cold call outreach with reliable contact details.
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• Consultants: Beneficial for consultants needing comprehensive, verified contact lists to expand their client base without the burden of manual verification.
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• Cold email / Lead generation agencies: Ideal for agencies specializing in cold email and lead generation, offering precise lead data to streamline their outreach efforts and improve client.

Why ListKit is a Better Choice

Highly Rated: 4.9/5 (224+ reviews)

ListKit took the market by storm in 2024 when it surpassed $1M in annual recurring revenue within just 90 days because of its popularity with users.

Originally a B2B list-building service, it evolved into a powerful database platform of over 500M contacts, led by serial tech entrepreneur Oliver Schmalholz and 7-figure outreach experts Andre Haykal Jr, Christian Bonnier (me), Dan Crowley, and Daniel Fazio (Cold Email Wizard).

At the risk of a humblebrag, what sets ListKit apart is its foundation, built by entrepreneurs who’ve mastered cold outreach for years. This experience shines through in features like triple-verified contacts, affordable credit-based pricing, and a Slack community of 1000+ members that holds weekly coaching calls and live Q&A sessions, helping our customers ACTUALLY flourish.

With a mantra of "If it's not accelerating, it's not worth doing," the team behind ListKit.io ensures that your emails not only send but also land, creating a 40% response rate to cold audiences.

Key features

• Intent Data: This advanced feature analyzes online behavior to identify prospects who are actively researching products or services similar to what you offer. By tracking specific keywords and online activity, ListKit can generate a targeted list of potential leads who are already showing interest, making your outreach efforts more effective and timely. Whether you're in tech, finance, healthcare, or any other industry, ListKit's intent data helps you connect with prospects at the right moment in their buying journey.
  • For example, if you do B2B sales for insurance companies, ListKit can provide a list of leads searching for terms like “Auto Insurance,” “Homeowners Insurance,” or “Health Insurance.”

Then, you will be able to see the total number of matches to those terms, select whether you want their business emails, phone numbers, or other personal details, and specify how many contacts you want to actually export for your campaigns.

But wait. How do you know the emails and numbers are any good? That brings us to our next feature.

• Triple-verified data: ListKit offers a 500M+ b2b lead database (one of the biggest in the market). But unlike Apollo or Zoominfo who draw criticism for data accuracy, ListKit has a special multi-step verification process that allow users to only pay for triple-verified emails and phone numbers. This grants instant access to decision-makers and avoids wasting time, money, and campaign resources on invalid leads.
  • Rik, an Account Director, said in one review: “Easy to use, fast searching to build verified emails (x3 verified) means I can streamline my workflows. I don’t need to export from Apollo go into three other verifier softwares, run , upload etc. This is a one stop search and export.”

• Phone Number Data: Lets you increase touch points with decision-makers by combining cold calls with emails. If you're serious about getting your calls answered, ListKit's triple-verified phone numbers are a game-changer as you can always count on it to not bounce.

• Visual analytics: The platform provides visual analytics to help you gain strategic insights into your ideal customer profile. Gain insights with visual tools like pie charts, bar charts, and heat maps that display industry distribution, top job titles, geographic location, and platform usage. These tools help your team quickly assess and adjust targeting strategies.

• World-Class Customer Support: ListKit stands out for its exceptional customer support, offering personalized onboarding sessions, regular coaching calls, and ongoing educational resources. This ensures that your team can quickly get up to speed with the platform and continually optimize its use, making sure all your needs are met and questions answered.
  • Review by Nick, Business Owner, says: Customer support is also INCREDIBLE, haven't seen anything like it with any other platform. You can hop on calls for support whenever you need to help you with building your list which is amazing

• User-friendly interface that saves time: Its user-friendly interface is easy to navigate and use, making it ideal for beginners. The platform's visualization graph helps users target their ideal clients effectively while also providing quick actions for adjustments.
  • Dale, a Divisional Manager said in one review: It has taken our outreach from being a 2 hour process of trying to find the right contacts, right companies and then email formats into a 2 minute job. Building the list is as easy as clicking a few buttons and putting in the types of people you are looking for. Before you know it there is a list in your inbox filled with prospects that you know are your ideal client. We now use Listkit on a daily basis with the view of implementing it throughout the company which is a breeze with simple integration.

• Competitive Credit-based Pricing: ListKit’s credit-based pricing is both flexible and cost-effective. Users pay only for verified email contacts, with phone-verified contacts starting at 15 cents per credit, allowing businesses to manage budgets efficiently.

• Rapid integration: ListKit integrates quickly with Smartlead, Slack, Google Sheets, and any CRM using Zapier, allowing you to supercharge your outreach instantly. The Smartlead integration feature enables seamless contact transfer directly from ListKit to your sending tool, streamlining your outbound prospecting efforts for greater efficiency.

Want help building your first list?

Exclusive for ListKit users: Schedule a complimentary 30-minute session with one of our list-building experts for personalized guidance on crafting your ideal B2B lead list. Not a ListKit user yet? Sign up for a free trial or book a demo to get started.

Selecting the right sales intelligence platform is essential for streamlining your sales process and fueling business growth. Apollo and Lusha both bring valuable features to the table, each catering to different needs and budgets. The key is to match their offerings with your specific business requirements to ensure the best fit.

Key takeaways:

• Apollo is equipped with advanced sales engagement tools, comprehensive data accuracy, and strong CRM integrations, making it ideal for medium to large enterprises that require powerful tools to manage complex sales processes.
• Lusha stands out as a cost-effective option for small to medium-sized businesses, offering a user-friendly interface and reliable contact information that’s easy to access and utilize, even without extensive setup.

But while Apollo offers a feature-rich platform for larger enterprises, and Lusha provides an affordable and user-friendly option for smaller teams, ListKit strikes the perfect balance. Offering triple-verified data at a budget-friendly price, it ensures you work with only the most accurate leads, regardless of your business size. Plus, it’s incredibly easy to get set up. Don’t just take our word for it—watch this video of Daniel Fazio scraping 10,000 leads on ListKit in 30 seconds:

If you’re impressed, it might be worth booking a ListKit demo today before making your final decision on Apollo or Lusha, which have their own limitations, whether it’s steep learning curves, limited integrations, or gaps in data accuracy.