Apollo vs ZoomInfo: Choosing the Right Data Provider for Your Business

Choosing between Apollo and ZoomInfo is challenging due to their advanced prospecting tools and data accuracy. When deciding between Apollo and ZoomInfo, it's crucial to consider your business's unique needs, budget constraints, and the specific features you require.

Both tools offer advanced features and robust solutions for lead generation, sales prospecting, and marketing outreach, but they cater to different types of users and business goals.

Who is Apollo Best For:

• Startups and Small Businesses: With flexible pricing plans and a free tier, Apollo is ideal for startups and small businesses needing robust sales and marketing tools without a significant financial investment.
• Sales and Marketing Teams: Apollo’s strong integration capabilities make it perfect for sales and marketing teams needing advanced lead generation, sales automation, and data enrichment tools.
• Companies Using Multiple CRMs: If your business relies on multiple CRM and marketing automation platforms, Apollo's robust integration features will streamline your processes.

Who is ZoomInfo Best For:

• Medium to Large Enterprises: ZoomInfo’s higher price point is justified by its extensive features and tailored solutions, making it a fit for larger organizations willing to invest around $12-15,000 per year.
• Data-Intensive Teams: Ideal for teams that need extensive data for lead generation, sales prospecting, and marketing outreach.
• HR Departments: ZoomInfo is also well-suited for HR teams looking for detailed talent intelligence.
• Tech Companies: Companies seeking predictive analytics and insights to refine their sales processes will find ZoomInfo highly beneficial.

And here's who ListKit is best for:

• Individuals and Small Teams: ListKit’s professional plan at $79 per user per month is budget-friendly, catering to freelancers, independent contractors, solo founders, small teams, and startups.
• Sales Teams: Perfect for sales teams looking to enhance cold email and cold call outreach with reliable contact details.
• Consultants: Beneficial for consultants needing comprehensive, verified contact lists to expand their client base without the burden of manual verification.
• Cold Email / Lead Generation Agencies: Ideal for agencies specializing in cold email and lead generation, offering precise lead data to streamline their outreach efforts and improve client results.

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Why ListKit is a Better Choice

Highly Rated: 4.9/5 (224+ reviews)

ListKit took the market by storm in 2024 when it surpassed $1M in annual revenue within 90 days because of its popularity with users.

Originally a B2B list-building service, it evolved into a powerful b2b database of 500M+ contacts, led by serial tech entrepreneur Oliver Schmalholz and 7-figure outreach experts Andre Haykal Jr, Christian Bonnier (me), Dan Crowley, and Daniel Fazio (Cold Email Wizard).

At the risk of a humblebrag, what sets ListKit apart is its foundation, built by entrepreneurs who’ve mastered cold outreach for years. This experience shines through in features like triple-verified contacts, affordable credit-based pricing, and a Slack community of 1000+ members that holds weekly coaching calls and live Q&A sessions, helping our customers ACTUALLY flourish.

With a mantra of "If it's not accelerating, it's not worth doing," the team behind ListKit.io ensures that your emails not only send but also land, creating a 40% response rate to cold audiences.

Key features

• Intuitive Search Filters: ListKit’s platform offers highly customizable filters that allow users to refine their search with ease. You can combine filters like technology, industry, revenue, and buying intent to create targeted lead lists. The platform also supports AND/OR logic for advanced filtering, enabling precise targeting across multiple categories. Predefined and saved filters help streamline your workflow, ensuring you can quickly access relevant prospect lists without repetitive setups.

• Intent Data: This advanced feature analyzes online behavior to identify prospects who are actively researching products or services similar to what you offer. By tracking specific keywords and online activity, ListKit can generate a targeted list of potential leads who are already showing interest, making your outreach efforts more effective and timely. Whether you're in tech, finance, healthcare, or any other industry, ListKit's intent data helps you connect with prospects at the right moment in their buying journey.

• Triple-verified data: ListKit offers a 500M+ b2b lead database (one of the biggest in the market). But unlike Apollo or Zoominfo who draw criticism for data accuracy, ListKit has a special multi-step verification process that allow users to only pay for triple-verified emails and phone numbers. This grants instant access to decision-makers and avoids wasting time, money, and campaign resources on invalid leads.
  • Rik, an Account Director, said in one review: “Easy to use, fast searching to build verified emails (x3 verified) means I can streamline my workflows. I don’t need to export from Apollo go into three other verifier softwares, run , upload etc. This is a one stop search and export.”

• Phone Number Data: Lets you increase touch points with decision-makers by combining cold calls with emails. If you're serious about getting your calls answered, ListKit's triple-verified phone numbers are a game-changer as you can always count on it to not bounce.

• Visual analytics: The platform provides visual analytics to help you gain strategic insights into your ideal customer profile. Gain insights with visual tools like pie charts, bar charts, and heat maps that display industry distribution, top job titles, geographic location, and platform usage. These tools help your team quickly assess and adjust targeting strategies.

• World-Class Customer Support: ListKit stands out for its exceptional customer support, offering personalized onboarding sessions, regular coaching calls, and ongoing educational resources. This ensures that your team can quickly get up to speed with the platform and continually optimize its use, making sure all your needs are met and questions answered. In one review by Nick, a business owner, says: Customer support is also INCREDIBLE, haven't seen anything like it with any other platform. You can hop on calls for support whenever you need to help you with building your list which is amazing.

• User-friendly interface that saves time: Its user-friendly interface is easy to navigate and use, making it ideal for beginners. The platform's visualization graph helps users target their ideal clients effectively while also providing quick actions for adjustments. Dale, a Divisional Manager said in one review: It has taken our outreach from being a 2 hour process of trying to find the right contacts, right companies and then email formats into a 2 minute job. Building the list is as easy as clicking a few buttons and putting in the types of people you are looking for. Before you know it there is a list in your inbox filled with prospects that you know are your ideal client. We now use Listkit on a daily basis with the view of implementing it throughout the company which is a breeze with simple integration.

• Competitive Credit-based Pricing: ListKit’s credit-based pricing is both flexible and cost-effective. Users pay only for verified email contacts, with phone-verified contacts starting at 15 cents per credit, allowing businesses to manage budgets efficiently.

• Rapid integration: ListKit integrates quickly with Smartlead, Slack, Google Sheets, and any CRM using Zapier, allowing you to supercharge your outreach instantly. The Smartlead integration feature enables seamless contact transfer directly from ListKit to your sending tool, streamlining your outbound prospecting efforts for greater efficiency.

Need help building your first list?

For ListKit users: Get a complimentary 30-minute one-on-one session with a list-building expert for laser-focused guidance and support in building your first B2B lead list (something Apollo nor Zoominfo offer). If you are not yet a ListKit user but are interested in trying it out, then make sure to sign up for our free trial to take advantage of this offer.

Selecting the right sales intelligence platform is crucial for optimizing your sales process and achieving business growth. Apollo and ZoomInfo each offer unique benefits that cater to different business needs. By evaluating their strengths and aligning them with your specific requirements, you can effectively enhance your B2B lead generation and sales efforts.

Key takeaways:

• Apollo provides flexible pricing and strong integration capabilities, making it a solid choice for startups and small businesses looking for cost-effective sales and marketing tools without sacrificing performance.
• ZoomInfo offers an extensive and accurate database with advanced search capabilities, making it ideal for larger enterprises with specific data needs and the resources to invest in a comprehensive sales intelligence solution.

However, while Apollo is great for smaller teams and ZoomInfo is designed for large enterprises, ListKit strikes the perfect balance. Offering triple-verified data at a budget-friendly price, ListKit ensures you work with only the most accurate leads, no matter the size of your business. Plus, it’s incredibly easy to set up. Don’t just take our word for it—watch this video of Daniel Fazio scraping 10,000 leads on ListKit in 30 seconds:

If you’re impressed, it might be worth booking a ListKit demo today before making your final decision on Apollo or ZoomInfo, which have their own limitations, whether it’s high costs, complex interfaces, or gaps in data accuracy.

Want to compare other players in the market? Check out our other comparisons:

• Cognism vs ZoomInfo
• UpLead vs ZoomInfo
• Clearbit vs Zoominfo
• Lusha vs Zoominfo
• Apollo vs Lusha