Pricing: Clearbit vs. ZoomInfo

When choosing between Clearbit and ZoomInfo, understanding their pricing structures is crucial. Each platform offers different pricing models and value propositions, which can significantly impact your decision based on your business needs and budget.

Clearbit pricing

Here is the pricing for Clearbit, providing a variety of plans tailored to different business needs.

ZoomInfo pricing

Zoominfo does not publicly share its pricing information. Interested users must book a call with their sales team to talk pricing. However, based on online sources like Uplead and SalesIntel, it appears that ZoomInfo's pricing is relatively higher than its counterparts:

ListKit Pricing

ListKit, with its transparent pricing, offers straightforward and easy-to-understand plans that cater to agency owners, B2B businesses, and sales teams alike.

Online Reviews - Clearbit vs. ZoomInfo

When evaluating Clearbit and ZoomInfo, user reviews provide valuable insights into the strengths and weaknesses of each platform. Both platforms have received a 4.4/5 rating on G2, with ZoomInfo amassing 8,352 reviews and Clearbit gathering 623 reviews.

Here's what customers are saying about their experiences with these tools.

ZoomInfo customer reviews on G2

• Positive Review: "The implementation was easy giving me a way to implement the data from my CRM. I have been more and more dependent on finding customer details frequently. I have not had to use the customer support as the features have been seamless for me."

• Critical Review: "While few and far between, there are times where the contacts have not been updated and someone listed may no longer be at the company. This is a small thing though because even if someone is no longer at the organization, it's a good starting point."

Clearbit customer reviews on G2

• Positive Review: "It is a very useful extension. I personally use this extension and it's mind-blowing. I can find the details of any key person in just one click. It reduces my workload. And not only key person, you can find the email ids of other employees of the company."

• Critical Review: "Their Prospecting tool leaves much to be desired. We've seen sporadic issues with inaccurate company info, especially with smaller size orgs/niche companies. I would love a deeper level of information to be surfaced. We've also seen some issues with their reverse IP lookup targeting, so if that could be cleaner/more accurate, it would be great."

ListKit customer reviews on G2

• One ListKit user in the marketing and advertising industry said: “I've been using other lead list softwares from Apollo, Lusha, Seamless, Sales Navigator, and more including GMB scrapers. Listkit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to. The customer service is quick and helpful. And the CSV files pulled from the lists are quick to upload and implement into my cold email campaigns.”

• "This is my favorite source of leads” - said Michael, a small business owner. “Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for. In addition there are some smart features to help you choose quantities of leads per company so as not to overwhelm them during outreach. Customer service is great and the no-cost onboarding / training call was incredibly helpful. I'm using ListKit regularly to prospect and generate lead lists for my outbound sales.”

• Nick, a small business owner, said in a G2 review: You won't find higher quality leads anywhere else, the platform is so easy to use and all the leads are triple verified so you don't have to do anything else after dowloading them. Plug them into your software and you're good to go. Highly recommend it.

Clearbit vs. ZoomInfo: Choosing the Right Tool for Your Business

When deciding between Clearbit and ZoomInfo, it's essential to consider your specific business needs, budget, and the unique features each platform offers.

Sales and marketing teams should evaluate factors such as data accuracy, integration capabilities, user experience, and pricing. Additionally, the suitability for business contacts, data scientists, go-to-market teams, and prospecting tools should be factored in.

Clearbit, known for being the best enrichment tool, and ZoomInfo, with its robust data capabilities, both offer unique advantages. Let's break down what each tool excels at to help you make an informed choice.

Who is Clearbit Best For:

• Businesses Needing Real-Time Data Enrichment: Clearbit excels in providing real-time data updates, making it ideal for businesses that require up-to-the-minute information on their leads and customers.

• Companies Seeking Seamless CRM and Marketing Integration: With seamless integration into various CRM and digital marketing platforms, such as Salesforce, HubSpot, Marketo, and Outreach, Clearbit is perfect for companies looking to streamline their workflows and enhance their marketing automation.

• Organizations Looking for Customizable Plans: Clearbit offers flexible, volume-based pricing with customizable add-on capabilities, making it a great fit for businesses of all sizes, especially those seeking scalable solutions.

Who is ZoomInfo Best For:

• Medium to Large Enterprises: ZoomInfo’s higher price point is justified by its extensive features and tailored solutions, making it a fit for larger organizations willing to invest around $12-$15,000 per year.

• Data-Intensive Teams: Ideal for teams that need extensive data for lead generation, sales prospecting, and marketing outreach.

• HR Departments: ZoomInfo is also well-suited for HR teams looking for detailed talent intelligence.

• Tech Companies: Companies seeking predictive analytics and insights to refine their sales processes will find ZoomInfo highly beneficial.

And here's who ListKit is best for:

• Individuals and Small Teams: ListKit’s professional plan at $79 per user per month is budget-friendly, catering to freelancers, independent contractors, solo founders, small teams, and startups.

• Sales Teams: Perfect for sales teams looking to enhance cold email and cold call outreach with reliable contact details.

• Consultants: Beneficial for consultants needing comprehensive, verified contact lists to expand their client base without the burden of manual verification.

• Cold Email / Lead Generation Agencies: Ideal for agencies specializing in cold email and lead generation, offering precise lead data to streamline their outreach efforts and improve client results.

Why ListKit is a Better Choice

Highly Rated: 4.9/5 (224+ reviews)

ListKit took the market by storm in 2024 when it surpassed $1M in annual recurring revenue within just 90 days because of its popularity with users.

Originally a B2B list-building service, it evolved into a powerful database platform of over 500M contacts, led by serial tech entrepreneur Oliver Schmalholz and 7-figure outreach experts Andre Haykal Jr, Christian Bonnier (me), Dan Crowley, and Daniel Fazio (Cold Email Wizard).

At the risk of a humblebrag, what sets ListKit apart is its foundation, built by entrepreneurs who’ve mastered cold outreach for years. This experience shines through in features like triple-verified contacts, affordable credit-based pricing, and a Slack community of 1000+ members that holds weekly coaching calls and live Q&A sessions, helping our customers ACTUALLY flourish.

With a mantra of "If it's not accelerating, it's not worth doing," the team behind ListKit.io ensures that your emails not only send but also land, creating a 40% response rate to cold audiences.

Key features

• Intent Data: This advanced feature analyzes online behavior to identify prospects who are actively researching products or services similar to what you offer. By tracking specific keywords and online activity, ListKit can generate a targeted list of potential leads who are already showing interest, making your outreach efforts more effective and timely. Whether you're in tech, finance, healthcare, or any other industry, ListKit's intent data helps you connect with prospects at the right moment in their buying journey.
  • For example, if you do B2B sales for insurance companies, ListKit can provide a list of leads searching for terms like “Auto Insurance,” “Homeowners Insurance,” or “Health Insurance.”

Then, you will be able to see the total number of matches to those terms, select whether you want their business emails, phone numbers, or other personal details, and specify how many contacts you want to actually export for your campaigns.

But wait. How do you know the emails and numbers are any good? That brings us to our next feature.

• Triple-verified data: ListKit offers a 500M+ b2b lead database (one of the biggest in the market). But unlike Apollo or Zoominfo who draw criticism for data accuracy, ListKit has a special multi-step verification process that allow users to only pay for triple-verified emails and phone numbers. This grants instant access to decision-makers and avoids wasting time, money, and campaign resources on invalid leads.
  • Rik, an Account Director, said in one review: “Easy to use, fast searching to build verified emails (x3 verified) means I can streamline my workflows. I don’t need to export from Apollo go into three other verifier softwares, run , upload etc. This is a one stop search and export.”

• Phone Number Data: Lets you increase touch points with decision-makers by combining cold calls with emails. If you're serious about getting your calls answered, ListKit's triple-verified phone numbers are a game-changer as you can always count on it to not bounce.

• Visual analytics: The platform provides visual analytics to help you gain strategic insights into your ideal customer profile. Gain insights with visual tools like pie charts, bar charts, and heat maps that display industry distribution, top job titles, geographic location, and platform usage. These tools help your team quickly assess and adjust targeting strategies.

• World-Class Customer Support: ListKit stands out for its exceptional customer support, offering personalized onboarding sessions, regular coaching calls, and ongoing educational resources. This ensures that your team can quickly get up to speed with the platform and continually optimize its use, making sure all your needs are met and questions answered.
  • Review by Nick, Business Owner, says: Customer support is also INCREDIBLE, haven't seen anything like it with any other platform. You can hop on calls for support whenever you need to help you with building your list which is amazing

• User-friendly interface that saves time: Its user-friendly interface is easy to navigate and use, making it ideal for beginners. The platform's visualization graph helps users target their ideal clients effectively while also providing quick actions for adjustments.
  • Dale, a Divisional Manager said in one review: It has taken our outreach from being a 2 hour process of trying to find the right contacts, right companies and then email formats into a 2 minute job. Building the list is as easy as clicking a few buttons and putting in the types of people you are looking for. Before you know it there is a list in your inbox filled with prospects that you know are your ideal client. We now use Listkit on a daily basis with the view of implementing it throughout the company which is a breeze with simple integration.

• Competitive Credit-based Pricing: ListKit’s credit-based pricing is both flexible and cost-effective. Users pay only for verified email contacts, with phone-verified contacts starting at 15 cents per credit, allowing businesses to manage budgets efficiently.

• Rapid integration: ListKit integrates quickly with Smartlead, Slack, Google Sheets, and any CRM using Zapier, allowing you to supercharge your outreach instantly. The Smartlead integration feature enables seamless contact transfer directly from ListKit to your sending tool, streamlining your outbound prospecting efforts for greater efficiency.

Want help building your first list?

Exclusive for ListKit users: Schedule a complimentary 30-minute session with one of our list-building experts for personalized guidance on crafting your ideal B2B lead list. Not a ListKit user yet? Sign up for a free trial or book a demo to get started.

Selecting the right data intelligence platform is crucial for optimizing your sales and marketing strategies. Clearbit and ZoomInfo both offer powerful features tailored to different needs and business sizes. The key is to evaluate their offerings and align them with your specific requirements.

Key takeaways:

• Clearbit excels in real-time data enrichment, offers seamless CRM integration, and provides flexible, customizable plans, making it a strong choice for businesses of all sizes, especially those needing the freshest data.
• ZoomInfo features an extensive and precise database with advanced search capabilities and robust compliance features, making it ideal for larger enterprises with specific data needs.

But while Clearbit offers flexibility and real-time updates, and ZoomInfo provides a comprehensive data solution for larger organizations, ListKit strikes the perfect balance. With triple-verified data at a budget-friendly price, ListKit ensures you work with only the most accurate leads, regardless of your business size. Plus, it’s incredibly easy to get set up. Don’t just take our word for it—watch this video of Daniel Fazio scraping 10,000 leads on ListKit in 30 seconds:

If you’re impressed, it might be worth booking a ListKit demo today before making your final decision on Clearbit or ZoomInfo, which have their own limitations, whether it’s steep learning curves, limited integrations, or gaps in data accuracy.