Pricing - Cognism vs Zoominfo

Let’s analyze the pricing models of Zoominfo and Cognism.

Cognism pricing

Cognism pricing packages are customizable to meet individual needs and unique workflows, providing a personalized solution.

ZoomInfo pricing

ZoomInfo offers various distinct models, each with its own pricing structure, to cater to different business needs:

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ListKit pricing

Online Reviews - Cognism vs ZoomInfo

Cognism boasts a strong rating with 678 reviews and an impressive average score of 4.6 out of 5. 

On the other hand, ZoomInfo enjoys a vast number of reviews, totaling 8,282, with an average rating of 4.4 out of 5. 

While both platforms are highly regarded, Cognism's slightly higher rating of 4.6 gives it an edge in perceived user satisfaction. This comparison not only highlights the differences in user satisfaction but also underscores the competitive edge each tool offers in the realm of sales intelligence and engagement platforms.

What Users Are Saying

Cognism customer reviews on G2

• Positive review: Users like Katharine D. praise ZoomInfo for its seamless integrations with CRM systems, ease of use, and effective list-building capabilities for prospects. She also highlights the platform's strong and accurate contact numbers and emails, along with the excellent customer support available, making it a valuable tool for users. [Link]

• Critical review:  On the other hand, some users, including Christina B., express significant frustration with Cognism's process and support. She finds the process of using the Cognism App via Salesforce App Launcher cumbersome and nuanced, leading to a lack of motivation among sellers. Additionally, Christina notes that the Cognism Chrome Extension is often rendered defunct, requiring frequent re-sign-ins and causing accessibility issues. [Link]

ZoomInfo customer reviews on G2

• Positive review: Users like Natalie D. appreciate ZoomInfo Sales for its helpful extension, praising its ability to quickly gather data on most company websites. Natalie highlights the accuracy of the contact information and the platform's responsiveness in updating emails or phone numbers, giving it a perfect 10/10 rating. [Link]

• Critical review:  However, some users, including Miguel P., point out concerns about incorrect and outdated data, noting that such issues tend to happen frequently and suggesting areas for potential improvement. [Link]

ListKit customer reviews on G2

• One ListKit user in the marketing and advertising industry said: “I've been using other lead list softwares from Apollo, Lusha, Seamless, Sales Navigator, and more including GMB scrapers. Listkit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to. The customer service is quick and helpful. And the CSV files pulled from the lists are quick to upload and implement into my cold email campaigns.”

• "This is my favorite source of leads” - said Michael, a small business owner. “Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for. In addition there are some smart features to help you choose quantities of leads per company so as not to overwhelm them during outreach. Customer service is great and the no-cost onboarding / training call was incredibly helpful. I'm using ListKit regularly to prospect and generate lead lists for my outbound sales.”

• Nick, a small business owner, said in a G2 review: You won't find higher quality leads anywhere else, the platform is so easy to use and all the leads are triple verified so you don't have to do anything else after dowloading them. Plug them into your software and you're good to go. Highly recommend it.

Cognism vs ZoomInfo: Choosing the Right Tool for Your Business

When comparing Cognism and ZoomInfo, it's clear that both platforms have their own unique strengths and cater to different business needs. Choosing the better platform largely depends on the specific requirements of your organization, whether you prioritize data accuracy, integration capabilities, or global reach. 

Who is Cognism best for?

• Scaling Startups and SMEs: With a pricing model designed for growing businesses, Cognism offers essential tools and services at a cost-effective rate, ideal for small to medium-sized enterprises ready to expand their outreach without the hefty investment required by some larger platforms.

• Sales and Marketing Teams: Perfect for departments that require robust lead generation and enriched data insights to drive their sales and marketing strategies effectively.

• Recruitment Agencies: Cognism serves recruitment professionals with advanced features tailored for sourcing and connecting with top talent across various industries.

• B2B Tech Startups: Tech startups looking to accelerate their growth will find Cognism's predictive analytics and actionable insights particularly valuable for refining their sales and marketing efforts.

Who is ZoomInfo Best For:

• Medium to Large Enterprises: ZoomInfo’s higher price point is justified by its extensive features and tailored solutions, making it a fit for larger organizations willing to invest around $12-$15,000 per year.

• Data-Intensive Teams: Ideal for teams that need extensive data for lead generation, sales prospecting, and marketing outreach.

• HR Departments: ZoomInfo is also well-suited for HR teams looking for detailed talent intelligence.

• Tech Companies: Companies seeking predictive analytics and insights to refine their sales processes will find ZoomInfo highly beneficial.

And here’s who ListKit is best for:

• Individuals and Small Teams: ListKit’s professional plan at $79 per user per month is budget-friendly, catering to freelancers, independent contractors, solo founders, small teams, and startups.

• Sales Teams: Perfect for sales teams looking to enhance cold email and cold call outreach with reliable contact details.

• Consultants: Beneficial for consultants needing comprehensive, verified contact lists to expand their client base without the burden of manual verification.

• Cold Email / Lead Generation Agencies: Ideal for agencies specializing in cold email and lead generation, offering precise lead data to streamline their outreach efforts and improve client results.

Why ListKit is a Better Choice

Highly Rated: 4.9/5 (224+ reviews)

ListKit took the market by storm in 2024 when it surpassed $1M in annual recurring revenue within just 90 days because of its popularity with users.

Originally a B2B list-building service, it evolved into a powerful database platform of over 500M contacts, led by serial tech entrepreneur Oliver Schmalholz and 7-figure outreach experts Andre Haykal Jr, Christian Bonnier (me), Dan Crowley, and Daniel Fazio (Cold Email Wizard).

At the risk of a humblebrag, what sets ListKit apart is its foundation, built by entrepreneurs who’ve mastered cold outreach for years. This experience shines through in features like triple-verified contacts, affordable credit-based pricing, and a Slack community of 1000+ members that holds weekly coaching calls and live Q&A sessions, helping our customers ACTUALLY flourish.

With a mantra of "If it's not accelerating, it's not worth doing," the team behind ListKit.io ensures that your emails not only send but also land, creating a 40% response rate to cold audiences.

Key features

• Intent Data: This advanced feature analyzes online behavior to identify prospects who are actively researching products or services similar to what you offer. By tracking specific keywords and online activity, ListKit can generate a targeted list of potential leads who are already showing interest, making your outreach efforts more effective and timely. Whether you're in tech, finance, healthcare, or any other industry, ListKit's intent data helps you connect with prospects at the right moment in their buying journey.
  • For example, if you do B2B sales for insurance companies, ListKit can provide a list of leads searching for terms like “Auto Insurance,” “Homeowners Insurance,” or “Health Insurance.”

Then, you will be able to see the total number of matches to those terms, select whether you want their business emails, phone numbers, or other personal details, and specify how many contacts you want to actually export for your campaigns.

But wait. How do you know the emails and numbers are any good? That brings us to our next feature.

• Triple-verified data: ListKit offers a 500M+ b2b lead database (one of the biggest in the market). But unlike Apollo or Zoominfo who draw criticism for data accuracy, ListKit has a special multi-step verification process that allow users to only pay for triple-verified emails and phone numbers. This grants instant access to decision-makers and avoids wasting time, money, and campaign resources on invalid leads.
  • Rik, an Account Director, said in one review: “Easy to use, fast searching to build verified emails (x3 verified) means I can streamline my workflows. I don’t need to export from Apollo go into three other verifier softwares, run , upload etc. This is a one stop search and export.”

• Phone Number Data: Lets you increase touch points with decision-makers by combining cold calls with emails. If you're serious about getting your calls answered, ListKit's triple-verified phone numbers are a game-changer as you can always count on it to not bounce.

• Visual analytics: The platform provides visual analytics to help you gain strategic insights into your ideal customer profile. Gain insights with visual tools like pie charts, bar charts, and heat maps that display industry distribution, top job titles, geographic location, and platform usage. These tools help your team quickly assess and adjust targeting strategies.

• World-Class Customer Support: ListKit stands out for its exceptional customer support, offering personalized onboarding sessions, regular coaching calls, and ongoing educational resources. This ensures that your team can quickly get up to speed with the platform and continually optimize its use, making sure all your needs are met and questions answered.
  • Review by Nick, Business Owner, says: Customer support is also INCREDIBLE, haven't seen anything like it with any other platform. You can hop on calls for support whenever you need to help you with building your list which is amazing

• User-friendly interface that saves time: Its user-friendly interface is easy to navigate and use, making it ideal for beginners. The platform's visualization graph helps users target their ideal clients effectively while also providing quick actions for adjustments.
  • Dale, a Divisional Manager said in one review: It has taken our outreach from being a 2 hour process of trying to find the right contacts, right companies and then email formats into a 2 minute job. Building the list is as easy as clicking a few buttons and putting in the types of people you are looking for. Before you know it there is a list in your inbox filled with prospects that you know are your ideal client. We now use Listkit on a daily basis with the view of implementing it throughout the company which is a breeze with simple integration.

• Competitive Credit-based Pricing: ListKit’s credit-based pricing is both flexible and cost-effective. Users pay only for verified email contacts, with phone-verified contacts starting at 15 cents per credit, allowing businesses to manage budgets efficiently.
• Rapid integration: ListKit integrates quickly with Smartlead, Slack, Google Sheets, and any CRM using Zapier, allowing you to supercharge your outreach instantly. The Smartlead integration feature enables seamless contact transfer directly from ListKit to your sending tool, streamlining your outbound prospecting efforts for greater efficiency.

Need help building your first list?

For ListKit users: Get a complimentary 30-minute one-on-one session with a list-building expert for laser-focused guidance and support in building your first B2B lead list (something Uplead nor Zoominfo offer). If you are not yet a ListKit user but are interested in trying it out, then make sure to sign up for our free trial to take advantage of this offer.

Selecting the right sales intelligence platform is crucial for optimizing your sales and marketing strategies. Cognism and ZoomInfo both offer powerful features tailored to different needs and business sizes. The key is to evaluate their offerings and align them with your specific requirements.

Key takeaways:

• Cognism stands out with its phone-verified contacts, global data coverage, and compliance with international regulations, making it ideal for businesses with a global reach and a focus on high-quality data.
• ZoomInfo provides an extensive database and advanced features, making it well-suited for larger enterprises that need comprehensive data solutions and predictive analytics to drive their sales and marketing efforts.

But while Cognism offers robust global data and verification processes, and ZoomInfo provides a comprehensive all-in-one platform, ListKit strikes the perfect balance. Offering triple-verified data at a budget-friendly price, it ensures you work with only the most accurate leads, no matter the size of your business. Plus, it’s incredibly easy to set up. Don’t just take our word for it—watch this video of Daniel Fazio scraping 10,000 leads on ListKit in 30 seconds:

If you’re impressed, it might be worth booking a ListKit demo today before making your final decision on ZoomInfo or UpLead, which have their own limitations, whether it’s high costs, complex interfaces, or gaps in data accuracy.