Pricing - ZoomInfo vs Lusha

*Note - The information inside this section may be subject to change over time. For the most accurate prices, please visit their websites!

ZoomInfo Pricing

Zoominfo does not publicly share its pricing information. Interested users must book a call with their sales team to talk pricing. However, we did gather some research from online sources like Uplead and SalesIntel, and it appears that ZoomInfo's pricing is relatively higher than its counterparts:

Lusha Pricing

Compared to ZoomInfo, Lusha provides more affordable options, making it accessible to smaller businesses and startups.

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ListKit Pricing

ListKit provides transparent pricing with straightforward, easy-to-understand plans that meet a variety of business needs.

Online Reviews: ZoomInfo vs Lusha

When comparing online reviews, ZoomInfo has a solid 4.4-star rating from 8,295 reviews, reflecting strong user satisfaction with its comprehensive database and advanced features.

In contrast, Lusha holds a 4.3-star rating from 1,462 reviews. Users appreciate Lusha's affordability and ease of use, though it has fewer reviews overall.

Both platforms are well-regarded, but ZoomInfo's larger review count and slightly higher rating suggest broader user approval, while Lusha is noted for its cost-effectiveness and simplicity.

What Users Are Saying

ZoomInfo Customer Review on G2

• Positive review: John Paul T. praises ZoomInfo for its vast database of business contacts, including detailed information on companies and professionals. He highlights ZoomInfo's commitment to maintaining accurate and up-to-date data, and appreciates their timely customer service responses. [Link]
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• Critical review: On the other hand, Srikanth M. criticizes ZoomInfo for its high cost of $13,000 and poor functionality. He mentions that the dialer marks numbers as spam and that the support team is unhelpful. Additionally, the promised setup assistance turned out to be a time-consuming self-service task. Despite numerous emails, his issues remain unresolved. Srikanth finds the experience frustrating and recommends Apollo as a better and more affordable alternative. [Link]

Lusha Customer Review on G2

• Positive review: Oriana V. appreciates ZoomInfo for its ease of use and convenience. She finds the browser extension particularly useful, allowing her to access the tool quickly and effortlessly. Oriana notes that most of the phone numbers and emails are accurate, and she praises the easy and quick implementation and integration. She uses ZoomInfo daily and has heard positive feedback about the customer service, highlighting their helpful and responsive nature. [Link]
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• Critical review: Suravi D. points out that every application has its pros and cons. She mentions that while Lusha's cost-effectiveness is a positive aspect, the accuracy of its data is a significant concern. She found that the data in Lusha was sometimes inaccurate, which was a major dissatisfaction for her as a user. [Link]

ListKit customer reviews on G2

• One ListKit user in the marketing and advertising industry said: “I've been using other lead list softwares from Apollo, Lusha, Seamless, Sales Navigator, and more including GMB scrapers. Listkit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to. The customer service is quick and helpful. And the CSV files pulled from the lists are quick to upload and implement into my cold email campaigns.”

• "This is my favorite source of leads” - said Michael, a small business owner. “Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for. In addition there are some smart features to help you choose quantities of leads per company so as not to overwhelm them during outreach. Customer service is great and the no-cost onboarding / training call was incredibly helpful. I'm using ListKit regularly to prospect and generate lead lists for my outbound sales.”

• Nick, a small business owner, said in a G2 review: You won't find higher quality leads anywhere else, the platform is so easy to use and all the leads are triple verified so you don't have to do anything else after dowloading them. Plug them into your software and you're good to go. Highly recommend it.

ZoomInfo vs Lusha: Choosing the Right Data Providers for Your Business

ZoomInfo is tailored for large enterprises and data-driven teams with bigger budgets, offering extensive features. Lusha fits well with SMBs and startups needing affordable, straightforward tools. ListKit shines for small teams and agencies seeking precise, cost-effective lead generation, with the flexibility to adapt for enterprise needs when required.

Who is ZoomInfo best for:

• Medium to large enterprises: ZoomInfo’s higher price point is justified by its extensive features and tailored solutions, making it a fit for larger organizations willing to invest around $12-$15,000 per year.
• Data-intensive teams: Perfect for teams requiring extensive data for lead generation, sales prospecting, and marketing outreach.
• HR departments: ZoomInfo is also an excellent choice for HR teams needing detailed talent intelligence.
• Tech companies: Companies that require predictive analytics and insights to optimize their sales processes will find ZoomInfo extremely beneficial.

Who is Lusha Best For:

• Small to medium businesses (SMBs): Lusha’s cost-effective pricing and flexible plans make it an excellent choice for small businesses with limited budgets.
• Startups: Startups looking for an affordable way to access verified contact details will find Lusha's pricing and ease of use particularly appealing.
• Sales teams: Lusha is ideal for sales teams that need quick access to accurate contact details without extensive setup or integration requirements.
• Freelancers and consultants: Individuals who need to gather leads and contact information efficiently will benefit from Lusha's user-friendly and straightforward interface.
• Marketing agencies: Agencies that require reliable direct contact data for marketing campaigns will find Lusha’s tools and integrations useful for their outreach efforts.

And here's who ListKit is best for:

• Individuals and small teams: ListKit’s professional plan, priced at $79 per user per month, is budget-friendly and well-suited for freelancers, independent contractors, solo founders, small teams, and startups.
• Sales teams: Ideal for sales teams aiming to improve their cold email and cold call outreach efforts with reliable contact details.
• Consultants: Provides significant benefits to consultants who need comprehensive, verified contact lists, enabling them to expand their client base without the hassle of manual verification.
• Cold email / Lead generation agencies: Perfect for agencies specializing in cold email and lead generation, offering precise lead data to streamline outreach efforts and enhance client results.

Why ListKit is a Better Choice

Highly Rated: 4.9/5 (224+ reviews)

ListKit took the market by storm in 2024 when it surpassed $1M in annual recurring revenue within just 90 days because of its popularity with users.

Originally a B2B list-building service, it evolved into a powerful database platform of over 500M contacts, led by serial tech entrepreneur Oliver Schmalholz and 7-figure outreach experts Andre Haykal Jr, Christian Bonnier (me), Dan Crowley, and Daniel Fazio (Cold Email Wizard).

At the risk of a humblebrag, what sets ListKit apart is its foundation, built by entrepreneurs who’ve mastered cold outreach for years. This experience shines through in features like triple-verified contacts, affordable credit-based pricing, and a Slack community of 1000+ members that holds weekly coaching calls and live Q&A sessions, helping our customers ACTUALLY flourish.

With a mantra of "If it's not accelerating, it's not worth doing," the team behind ListKit.io ensures that your emails not only send but also land, creating a 40% response rate to cold audiences.

Key features

• Intent Data: This advanced feature analyzes online behavior to identify prospects who are actively researching products or services similar to what you offer. By tracking specific keywords and online activity, ListKit can generate a targeted list of potential leads who are already showing interest, making your outreach efforts more effective and timely. Whether you're in tech, finance, healthcare, or any other industry, ListKit's intent data helps you connect with prospects at the right moment in their buying journey.
  • For example, if you do B2B sales for insurance companies, ListKit can provide a list of leads searching for terms like “Auto Insurance,” “Homeowners Insurance,” or “Health Insurance.”

Then, you will be able to see the total number of matches to those terms, select whether you want their business emails, phone numbers, or other personal details, and specify how many contacts you want to actually export for your campaigns.

But wait. How do you know the emails and numbers are any good? That brings us to our next feature.

• Triple-verified data: ListKit offers a 500M+ b2b lead database (one of the biggest in the market). But unlike Apollo or Zoominfo who draw criticism for data accuracy, ListKit has a special multi-step verification process that allow users to only pay for triple-verified emails and phone numbers. This grants instant access to decision-makers and avoids wasting time, money, and campaign resources on invalid leads.
  • Rik, an Account Director, said in one review: “Easy to use, fast searching to build verified emails (x3 verified) means I can streamline my workflows. I don’t need to export from Apollo go into three other verifier softwares, run , upload etc. This is a one stop search and export.”

• Phone Number Data: Lets you increase touch points with decision-makers by combining cold calls with emails. If you're serious about getting your calls answered, ListKit's triple-verified phone numbers are a game-changer as you can always count on it to not bounce.

• Visual analytics: The platform provides visual analytics to help you gain strategic insights into your ideal customer profile. Gain insights with visual tools like pie charts, bar charts, and heat maps that display industry distribution, top job titles, geographic location, and platform usage. These tools help your team quickly assess and adjust targeting strategies.

• World-Class Customer Support: ListKit stands out for its exceptional customer support, offering personalized onboarding sessions, regular coaching calls, and ongoing educational resources. This ensures that your team can quickly get up to speed with the platform and continually optimize its use, making sure all your needs are met and questions answered.
  • Review by Nick, Business Owner, says: Customer support is also INCREDIBLE, haven't seen anything like it with any other platform. You can hop on calls for support whenever you need to help you with building your list which is amazing

• User-friendly interface that saves time: Its user-friendly interface is easy to navigate and use, making it ideal for beginners. The platform's visualization graph helps users target their ideal clients effectively while also providing quick actions for adjustments.
  • Dale, a Divisional Manager said in one review: It has taken our outreach from being a 2 hour process of trying to find the right contacts, right companies and then email formats into a 2 minute job. Building the list is as easy as clicking a few buttons and putting in the types of people you are looking for. Before you know it there is a list in your inbox filled with prospects that you know are your ideal client. We now use Listkit on a daily basis with the view of implementing it throughout the company which is a breeze with simple integration.

• Competitive Credit-based Pricing: ListKit’s credit-based pricing is both flexible and cost-effective. Users pay only for verified email contacts, with phone-verified contacts starting at 15 cents per credit, allowing businesses to manage budgets efficiently.

• Rapid integration: ListKit integrates quickly with Smartlead, Slack, Google Sheets, and any CRM using Zapier, allowing you to supercharge your outreach instantly. The Smartlead integration feature enables seamless contact transfer directly from ListKit to your sending tool, streamlining your outbound prospecting efforts for greater efficiency.

• Free 30-minute Strategy Call: Active ListKit users get a 30-minute one-on-one session with a list-building expert who offers personalized guidance to help you build your first ListKit search.

Ready to Close Your Next Deal?

Choosing the right sales intelligence platform is vital for optimizing your sales process and driving business growth. Both ZoomInfo and Lusha offer distinct advantages tailored to different business needs. 

By assessing their strengths and matching them with your specific requirements, you can significantly improve your B2B lead generation and sales efforts.

Key takeaways:

• ZoomInfo offers a comprehensive and precise database equipped with advanced search functionalities. It ideal for larger enterprises with specific data requirements.
• Lusha is ideal for businesses seeking a user-friendly interface and cost-effective solutions. Lusha offers reliable contact details and seamless integrations.

But while ZoomInfo excels in delivering a comprehensive database for large enterprises and Lusha provides a user-friendly, cost-effective solution, ListKit strikes the perfect balance. Offering triple-verified data at a budget-friendly price, it ensures you work with only the most accurate leads no matter who you are. It's also ridiculously easy to get set up with.

We'll leave you to watch this video of Daniel Fazio scraping 10,000 leads on ListKit in 30 seconds.

Like what you see? It can't hurt booking a ListKit demo today before making a final decision on Zoominfo or Lusha, who have had their fair share of user complaints whether it's about high costs, complex interfaces, or data accuracy issues.