Pricing - UpLead vs ZoomInfo

When comparing UpLead and ZoomInfo, two prominent platforms in the lead generation and sales intelligence market, understanding their pricing structures is crucial for businesses seeking to maximize ROI with the minimum cost. Here’s a detailed comparison:

UpLead pricing

UpLead offers a straightforward pricing model with three main tiers along with a free trial, allowing businesses to choose the plan that best suits their needs:

ZoomInfo pricing

ZoomInfo does not publicly disclose its detailed pricing on its website, which requires potential customers to contact their sales team for a quote. However, based on available information, here is its pricing structure:

ListKit pricing

ListKit's flexible pricing options and features could be an ideal option for businesses seeking efficient and cost-effective lead generation tools. Here's a closer look at ListKit pricing.

Online Reviews: UpLead vs ZoomInfo

When comparing online reviews, both ZoomInfo and UpLead demonstrate strong user satisfaction but differ in scale.

UpLead, with 756 reviews on G2, boasts an impressive 4.7 rating, reflecting high customer satisfaction and effective service delivery. 

In contrast, while having a slightly lower rating of 4.4, ZoomInfo has amassed a significantly larger review count of 8,299. This extensive feedback suggests a broader user base and widespread usage, offering diverse insights into its performance. 

Both platforms have their merits, with UpLead excelling in user satisfaction and ZoomInfo in extensive user engagement and reliability.

What Users Are Saying

UpLead customer review on G2

• Positive: According to David S., one of the UpLead users, the best feature of UpLead is its simplicity. Unlike other lead vendors he has used over the past 20 years, which often come with excessive and complicated search criteria, UpLead offers a straightforward and user-friendly experience. This simplicity makes identifying, downloading, and importing new leads into his CRM easy. David appreciates that he can use UpLead across multiple businesses and industries, consistently achieving excellent results. (link)
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• Critical: Paul M. expressed dissatisfaction with UpLead's onboarding process. He encountered difficulties getting started and felt that the salesperson did not ask the right questions to determine the amount of credits he needed. Despite these initial challenges, he noted that the overall experience with UpLead was good. (link)

ZoomInfo customer review on G2

• Positive: Marija M. appreciates ZoomInfo's comprehensive contact information and user-friendly search interface, consolidating extensive data quality efficiently. She finds the enhance list option valuable and praises the responsive and helpful customer service team. (Link)
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• Critical: Char K. notes issues with occasional inaccuracies in email addresses and phone numbers. He suggests simplifying the advanced search function and stresses the need for training to use ZoomInfo's features effectively. (Link)

ListKit customer reviews on G2

• One ListKit user in the marketing and advertising industry said: “I've been using other lead list softwares from Apollo, Lusha, Seamless, Sales Navigator, and more including GMB scrapers. Listkit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to. The customer service is quick and helpful. And the CSV files pulled from the lists are quick to upload and implement into my cold email campaigns.”

• "This is my favorite source of leads” - said Michael, a small business owner. “Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for. In addition there are some smart features to help you choose quantities of leads per company so as not to overwhelm them during outreach. Customer service is great and the no-cost onboarding / training call was incredibly helpful. I'm using ListKit regularly to prospect and generate lead lists for my outbound sales.”

• Nick, a small business owner, said in a G2 review: You won't find higher quality leads anywhere else, the platform is so easy to use and all the leads are triple verified so you don't have to do anything else after dowloading them. Plug them into your software and you're good to go. Highly recommend it.

UpLead vs ZoomInfo: Choosing the Right Tool for Your Business

When selecting a B2B lead generation tool, it's essential to consider both the feature set and your budget. Each platform offers unique features and benefits tailored to different business needs. Here's a breakdown to help you determine which tool is best suited for your organization.

Who is UpLead best for

• Small to Medium-Sized Businesses: Ideal for SMBs seeking cost-effective lead generation with essential features to expand outreach without a hefty investment.
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• Sales and Marketing Teams: Great for teams needing accurate data for robust lead generation and marketing campaigns, ensuring precise targeting and effective outreach.
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• Recruitment Agencies: Useful for recruiters requiring detailed profiles to streamline candidate searches and enhance engagement strategies.
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• Startups and Tech Innovators: Beneficial for tech companies and startups looking for prospects based on technology use, aiding tailored pitches and sales strategies.

Who is ZoomInfo best for

• Medium to Large Enterprises: ZoomInfo’s higher price point is justified by its extensive features and tailored solutions, making it a fit for larger organizations willing to invest around $12-$15,000 per year.
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• Data-Intensive Teams: Ideal for teams that need extensive data for lead generation, sales prospecting, and marketing outreach.
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• HR Departments: ZoomInfo is also well-suited for HR teams looking for detailed talent intelligence.
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• Tech Companies: Companies seeking predictive analytics and insights to refine their sales processes will find ZoomInfo highly beneficial.

And here’s who ListKit is best for:

• Individuals and Small Teams: ListKit’s professional plan at $79 per user per month is budget-friendly, catering to freelancers, independent contractors, solo founders, small teams, and startups.
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• Sales Teams: Perfect for sales teams looking to enhance cold email and cold call outreach with reliable contact details.
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• Consultants: Beneficial for consultants needing comprehensive, verified contact lists to expand their client base without the burden of manual verification.
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• Cold Email / Lead Generation Agencies: Ideal for agencies specializing in cold email and lead generation, offering precise lead data to streamline their outreach efforts and improve client results.

Why ListKit is a Better Choice

Highly Rated: 4.9/5 (224+ reviews)

ListKit took the market by storm in 2024 when it surpassed $1M in annual recurring revenue within just 90 days because of its popularity with users.

Originally a B2B list-building service, it evolved into a powerful database platform of over 500M contacts, led by serial tech entrepreneur Oliver Schmalholz and 7-figure outreach experts Andre Haykal Jr, Christian Bonnier (me), Dan Crowley, and Daniel Fazio (Cold Email Wizard).

At the risk of a humblebrag, what sets ListKit apart is its foundation, built by entrepreneurs who’ve mastered cold outreach for years. This experience shines through in features like triple-verified contacts, affordable credit-based pricing, and a Slack community of 1000+ members that holds weekly coaching calls and live Q&A sessions, helping our customers ACTUALLY flourish.

With a mantra of "If it's not accelerating, it's not worth doing," the team behind ListKit.io ensures that your emails not only send but also land, creating a 40% response rate to cold audiences.

Key features

• Intent Data: This advanced feature analyzes online behavior to identify prospects who are actively researching products or services similar to what you offer. By tracking specific keywords and online activity, ListKit can generate a targeted list of potential leads who are already showing interest, making your outreach efforts more effective and timely. Whether you're in tech, finance, healthcare, or any other industry, ListKit's intent data helps you connect with prospects at the right moment in their buying journey.
  • For example, if you do B2B sales for insurance companies, ListKit can provide a list of leads searching for terms like “Auto Insurance,” “Homeowners Insurance,” or “Health Insurance.”

Then, you will be able to see the total number of matches to those terms, select whether you want their business emails, phone numbers, or other personal details, and specify how many contacts you want to actually export for your campaigns.

But wait. How do you know the emails and numbers are any good? That brings us to our next feature.

• Triple-verified data: ListKit offers a 500M+ b2b lead database (one of the biggest in the market). But unlike Apollo or Zoominfo who draw criticism for data accuracy, ListKit has a special multi-step verification process that allow users to only pay for triple-verified emails and phone numbers. This grants instant access to decision-makers and avoids wasting time, money, and campaign resources on invalid leads.
  • Rik, an Account Director, said in one review: “Easy to use, fast searching to build verified emails (x3 verified) means I can streamline my workflows. I don’t need to export from Apollo go into three other verifier softwares, run , upload etc. This is a one stop search and export.”

• Phone Number Data: Lets you increase touch points with decision-makers by combining cold calls with emails. If you're serious about getting your calls answered, ListKit's triple-verified phone numbers are a game-changer as you can always count on it to not bounce.

• Visual analytics: The platform provides visual analytics to help you gain strategic insights into your ideal customer profile. Gain insights with visual tools like pie charts, bar charts, and heat maps that display industry distribution, top job titles, geographic location, and platform usage. These tools help your team quickly assess and adjust targeting strategies.

• World-Class Customer Support: ListKit stands out for its exceptional customer support, offering personalized onboarding sessions, regular coaching calls, and ongoing educational resources. This ensures that your team can quickly get up to speed with the platform and continually optimize its use, making sure all your needs are met and questions answered.
  • Review by Nick, Business Owner, says: Customer support is also INCREDIBLE, haven't seen anything like it with any other platform. You can hop on calls for support whenever you need to help you with building your list which is amazing

• User-friendly interface that saves time: Its user-friendly interface is easy to navigate and use, making it ideal for beginners. The platform's visualization graph helps users target their ideal clients effectively while also providing quick actions for adjustments.
  • Dale, a Divisional Manager said in one review: It has taken our outreach from being a 2 hour process of trying to find the right contacts, right companies and then email formats into a 2 minute job. Building the list is as easy as clicking a few buttons and putting in the types of people you are looking for. Before you know it there is a list in your inbox filled with prospects that you know are your ideal client. We now use Listkit on a daily basis with the view of implementing it throughout the company which is a breeze with simple integration.

• Competitive Credit-based Pricing: ListKit’s credit-based pricing is both flexible and cost-effective. Users pay only for verified email contacts, with phone-verified contacts starting at 15 cents per credit, allowing businesses to manage budgets efficiently.
• Rapid integration: ListKit integrates quickly with Smartlead, Slack, Google Sheets, and any CRM using Zapier, allowing you to supercharge your outreach instantly. The Smartlead integration feature enables seamless contact transfer directly from ListKit to your sending tool, streamlining your outbound prospecting efforts for greater efficiency.

And, We'll Help You Build Your First Lead List.

Choosing the right lead generation tool is crucial for optimizing your marketing strategies and driving business growth. UpLead and ZoomInfo both offer distinct advantages tailored to different needs and budgets.

The best choice depends on your specific business needs and budget. By weighing the strengths and weaknesses of each platform, you can make an informed decision that aligns with your goals.

Key takeaways:

• ZoomInfo provides an extensive and detailed database equipped with advanced analytics and integrations, making it ideal for larger enterprises with complex data needs and the resources to invest in a premium tool.
• UpLead is perfect for small to medium-sized businesses seeking a cost-effective solution with high data accuracy. It offers a straightforward interface and reliable contact information, which makes it easy to get started without sacrificing quality.

But while ZoomInfo offers comprehensive features for large enterprises, and UpLead provides an affordable and accurate option for smaller teams, ListKit strikes the perfect balance. Offering triple-verified data at a budget-friendly price, it ensures you work with only the most accurate leads, no matter the size of your business. Plus, it’s incredibly easy to set up. Don’t just take our word for it—watch this video of Daniel Fazio scraping 10,000 leads on ListKit in 30 seconds:

If you’re impressed, it might be worth booking a ListKit demo today before making your final decision on ZoomInfo or UpLead, which have their own limitations, whether it’s high costs, complex interfaces, or gaps in data accuracy.

Special offer for active ListKit users: Get a 30-minute one-on-one session with a list-building expert for laser-focused guidance and support in building your first B2B lead list (something Uplead nor Zoominfo offer). If you are not yet a ListKit user but are interested in trying it out, then make sure to sign up for our free trial or book a demo to take advantage of this offer.