Zoominfo vs LeadIQ (Tried, Compared): Winner Revealed

See how ZoomInfo and LeadIQ compare (and how they stack up against ListKit) to help you decide which platform is best for your needs.

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Quick summary

Pricing

$97

$36/month

$14,995/year

Rollover credits

Pay for credits not used

50% Off Additional Credits

Money-back guarantee

30 Days

Grandfathered pricing

Lifetime

No charge for risky & invalid emails

No need to verify emails through another service

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Why ListKit Is the better choice 😉

Founded by outreach experts

Our C-Suite are outreach nerds at heart - with a common goal of making ListKit the most user-friendly data platform on the market.

Stupid-simple user interface

Pre-built filters and 1-click orders will have your lists ready in minutes- not hours.

Triple-verified data

Every ListKit lead you export is verified by us - no need for verification tools like NeverBounce or MillionVerifier.

Zoominfo vs LeadIQ - Key Differences

Here’s a quick breakdown of how ZoomInfo, LeadIQ, and ListKit perform across critical categories:

Feature ListKit ZoomInfo LeadIQ
Pricing Structure Starts at $97/month with a flexible credit-based model for verified leads, ideal for cost-effective scalability. Starts around $14,995/year, geared toward larger operations needing extensive data coverage (source: Vendr - conflicting values exist). Flexible, tiered pricing starting at $36/month, accessible for smaller teams and startups (source: LeadIQ).
Data Accuracy and Coverage 626M+ B2B contacts, focusing on high data accuracy to minimize wasted resources. 321M contacts and 104M companies, frequently updated to ensure data reliability (source: ZoomInfo), though there are reports of dialer issues and support concerns. Provides 49M+ mobile numbers, emphasizing data freshness and accuracy for targeted lead prospecting (source: LeadIQ; conflicting figures exist).
User Interface and Experience Rated 9/10 for ease of setup on G2, intuitive and user-friendly for fast lead generation. Robust, feature-rich platform but comes with a learning curve. Suited for enterprise teams who need extensive capabilities and are ready for the complexity. Appreciated for its straightforward, user-friendly interface, making it ideal for smaller teams and SMEs. Integrates well with tools like LinkedIn, enhancing ease of use.
Advanced Analytics and Reporting Visual analytics on industry distribution, job titles, location, helping refine ICP and target efficiently. Real-time data insights and detailed reporting for engagement, ideal for precise targeting. Basic analytics focused on outreach performance, covering email open rates and engagement.
Data Security and Compliance GDPR-compliant with strong data security and user rights for data access and deletion. Complies with GDPR and CCPA, with certifications like ISO 27001 and 27701 for robust security. Adheres to GDPR with data protection protocols, including encryption and secure storage.
CRM Integration and Third-Party Tools Integrates with HubSpot, Smartlead, Pipedrive, Zoho, Slack, and Google Sheets, enhancing outreach efficiency. Robust CRM integration, especially with Salesforce, supporting seamless data sync. Integrates with Salesforce, HubSpot, and other tools, promoting a cohesive sales tech stack.
Customer Support & Community World-class support with personalized onboarding, weekly coaching calls, and extensive resources. Known for timely and responsive customer support. However, the high cost of the platform can make support expectations higher, with some users noting areas for improvement. Offers standard customer support, though feedback indicates occasional responsiveness issues.
User Reviews and Ratings Rated 4.9/5 from 300+ reviews, known for ease of use, high-quality leads, and top-notch support. 4.4/5 from 8,000+ reviews, appreciated for data coverage but noted for its high cost. 4.2/5 from 800+ reviews, praised for user-friendly interface and effective CRM integration.

Which one should you go with?

ZoomInfo

If you're an enterprise needing broad data coverage and advanced engagement tools. With its vast database and in-depth analytics, ZoomInfo is ideal for large-scale prospecting, though its high cost may suit larger teams with dedicated budgets.

ListKit

If you need an affordable, accurate, and targeted lead generation solution regardless of business size. With a focus on Triple-Verified data and decision-maker contacts, ListKit ensures less time is spent on inaccurate leads and more on high-value prospects. Its easy setup and cost-efficiency make it an excellent fit for small, mid-sized, and enterprise teams seeking a reliable, scalable lead generation tool.

LeadIQ

If you're a smaller team or startup focused on budget-friendly, streamlined lead generation. LeadIQ’s real-time data validation and simple LinkedIn integration make it practical for teams needing easy access to accurate contact data without extensive customization.

Let’s dive deeper into each tool’s pricing, features, and user feedback to see why these are our top recommendations.

ZoomInfo Overview

Best for: Large enterprise sales teams requiring extensive data, a sales cycle and budget scalability, and complex sales processes and workflows for broad, outreach efforts.

zoominfo website

ZoomInfo, a top B2B contact and sales intelligence platform, helps 35,000+ companies boost win rates by 93%. Known for detailed company and top contact data profiles, ZoomInfo empowers enterprise-level sales and marketing teams to effectively uncover key insights and connect with target customers. The platform’s data, continuously refreshed using artificial intelligence and machine learning, ensures accuracy and relevance with valuable insights for decision-makers.

Key features

  • Advanced search capabilities: ZoomInfo allows users to filter through its database using criteria such as industry, location, and job title, enabling precise targeting of potential leads.
  • Comprehensive database: The platform features an extensive database with over 321 million contacts and 150 million verified email addresses, updated regularly to maintain data accuracy and relevance.
  • Email and phone automation: ZoomInfo streamlines communication processes with automation tools for email and phone workflows, enhancing efficiency in sales operations.
  • Buyer intent data: By tracking companies interested in similar products or services, this feature helps identify prospects at the beginning of their buying journey, supporting targeted marketing efforts.
  • CRM data enrichment: The platform integrates seamlessly with major CRM systems like Salesforce, allowing easy incorporation of business data and insights into existing workflows.

LeadIQ Overview

Best for: Sales professionals and SMEs needing cost-effective lead capture and sales triggers, B2B companies prioritizing accurate contact data, and sales operations teams seeking streamlined, automated workflows existing systems.

leadiq website

LeadIQ streamlines lead generation with access to 49M+ mobile numbers, capturing leads from social networks and aggregating data for accurate contact info. It simplifies prospecting by providing emails, phone numbers, and social profiles, helping sales teams expand their reach efficiently.

Key features

  • Real-time data verification: LeadIQ ensures data accuracy with real-time validation, automatically updating and enriching prospect records to keep contact  information current and correct.
  • AI-powered personalization: Utilizing artificial intelligence, LeadIQ personalizes outreach by tailoring messages based on prospect data, enhancing engagement rates and conversion likelihood.
  • Prospect data collection: Users can gather contact information from various sources, including LinkedIn, to build detailed prospect lists quickly. This feature ensures that data is both accurate and up-to-date.
  • Sales trigger tracking: The platform tracks sales triggers such as job changes and promotions, allowing sales teams to time their outreach effectively and connect with prospects when they are most receptive.
  • CRM and marketing tool integrations: LeadIQ seamlessly integrates with popular CRM and marketing platforms like Salesforce, HubSpot, and Outreach, enabling data synchronization across tools and enhancing workflow efficiency.

Next, we analyzed dozens of user reviews across G2, Capterra, SoftwareAdvice, Gartner, and Trustpilot to identify commonalities in what users like about each platform and what they're not fans of. Here's what we found:

What Users Like About ZoomInfo

  • Extensive Database: Users appreciate the sheer scale of ZoomInfo’s contact database, which supports large-scale prospecting and in-depth lead discovery.
  • Powerful Integrations: The platform’s integration with major CRMs like Salesforce ensures smooth data flow, essential for sales and marketing teams.
  • Buyer Intent Data: ZoomInfo’s intent data helps users pinpoint prospects actively in-market, enhancing the timing and relevance of outreach efforts.

Considerations before going with ZoomInfo

  • High Cost: Users frequently cite the platform's steep pricing, especially challenging for small to mid-sized businesses.
  • Data Inaccuracy: A recurring issue is outdated or incorrect contact data, requiring users to cross-check and verify leads.
  • Complex Onboarding: Several users find the learning curve steep, particularly given the platform’s extensive feature set.
  • Limited Global Data Quality: Users note reduced data reliability outside the U.S., impacting global outreach efforts.

👋 ListKit offers a more affordable, credit-based pricing model, ensuring you only pay for Triple-Verified leads with buying intent—no hidden fees. We also have an enterprise plan but unlike ZoomInfo, users get "Done-for-You CRM workflows & integrations, cold email setup, and a dedicated account manager to go alongside weekly coaching, eliminating the need for additional training or hires.

Read next:

What Users Like About LeadIQ

  • Affordable for Small Teams: LeadIQ is praised for its budget-friendly pricing, making it accessible for small to medium businesses.
  • Real-Time Data Validation: Users find value in the platform’s real-time data verification, which helps maintain accuracy.
  • Easy LinkedIn Integration: The platform’s LinkedIn integration is user-friendly, streamlining lead collection from social networks.

Considerations before going with LeadIQ

  • Limited Database Size: Compared to competitors like ZoomInfo, LeadIQ’s database is smaller, which may limit lead options for broader markets.
  • Occasional Data Gaps: Users mention missing contact details in some industries, requiring supplementary data sources.
  • Inconsistent Data Accuracy: Despite real-time validation, some users still report instances of outdated or inaccurate contact information.
  • Basic CRM Integrations: While LeadIQ integrates with CRMs, some users note that more advanced automation options would improve its functionality for larger teams.

👋 ListKit delivers a massive database of 626M+ B2B leads, far surpassing LeadIQ’s limited size, ensuring broader market reach and more diverse targeting options. With Triple-Verified leads and intent data, ListKit guarantees accurate, actionable information. And unlike LeadIQ, ListKit offers "Done-for-You" workflows, cold email setup, and weekly coaching calls, accelerating results and eliminating the need for extra resources or manual effort.

What actual users have to say about Zoominfo

  • Positive Review: "It provides us with a vast database of business contacts, including detailed information on companies and professionals. One of the key strengths of ZoomInfo and what I liked most about it is its commitment to maintaining accurate and up-to-date data. I also like their customer service as they respond to queries in a timely manner." - John Paul T., Head of Data Research at a Small Business
  • Critical Review: "I'm critical of ZoomInfo’s high costs and the poor functionality of some features. He mentions issues with the dialer marking numbers as spam and difficulties in getting adequate support. Srikanth suggests Apollo as a more affordable and functional alternative." - Srikanth M., Managing Partner at a Small-Business

What actual users have to say about LeadIQ

  • Positive review:  "One of the standout features of LeadIQ is its seamless integration with various platforms, which simplifies the process of gathering and managing leads. The ability to directly import leads from LinkedIn and other sources into CRM systems like Salesforce or HubSpot with just a few clicks is incredibly efficient." - Ashutosh V., Business Development Manager
  • Critical review: "It tends to question it's own accuracy more than I'd like to see. For example, if you choose to import a contact into your Salesforce with the email address LeadIQ has given you, it will tell you that LeadIQ does not think the data is reliable enought to be imported into your CRM." - Paul S. - A Senior Account Executive

What People Are Saying About ListKit

“...They make it pretty hard to fail with the level of support they bring to the table.”

"Also triple verified leads and the Smartlead integration are pretty sick and unique advantages this tool has over competitors. Easy to use, easy to implement, easy to integrate. I'm currently using this to build all my lists."

Levi

Account Manager

Source: G2

“This is my favorite source of leads.”

"Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for... Customer service is great and the no-cost onboarding/training call was incredibly helpful. I'm using ListKit regularly to prospect and generate lead lists for my outbound sales."

Michael

Small Business Owner

Source: G2

Free

Basic ($49/mo or $432/year)

Start ($99/mo or $888/year)

Grow ($199/mo or $1,788/year)

Expand ($499/mo or $4,488/year)

1 course

Everything in Free plus

Everything in Basic plus

Everything in Start plus

Everything in Grow plus

Quizzes & serveys

Unlimited courses

2 course admin/authors

2 site admin accounts

5 site admin accounts

Content hosting
(video, audio, PDF)

Live chat support

Custom code (HTML/CSS) editor

5 course admins/authors

15 course admins/authors

Basic ($59/month or $468/year)

Pro ($159/month or $1,428/year)

Business ($665/month or $5,988/year)

Custom domains

No transaction fees

No transaction fees Advanced developer customizations

Coupon codes

Live chat support on weekends

Custom user roles

Basic email marketing
(no automations)

Graded quizzes

20 admin level users

ListKit offers credit-based pricing 😮️

Pay for verified contacts only

Comparing ZoomInfo and LeadIQ Pricing

Feature ListKit ZoomInfo LeadIQ
Free Plan Yes (7-day trial) No free plan Free plan available (50 emails only)
Starter Plan $97/month per user $3000 - $15,000 per year (source: SalesIntel, conflicting figures exist) $45/user/month
Most Popular Plan $297/month for up to 3 users Requires custom pricing, typically starting at $25,000 per year for larger teams (source: [third-party sites, conflicting figures exist]) $89/user/month
Pricing Model Monthly + Credit-based pricing-only pay for verified, actionable leads Annual subscription with tiered plans and additional charges per contact or feature upgrade Monthly, per user
Key Features in Most Popular Plan 10,000 Triple-Verified Email Credits, 500 Mobile Number Credits, and Buying Intent Data with unlimited filters for precise targeting. Weekly cold email coaching calls and access to the Cold Email Mastery 2.0 Program ($497 value) for improving outreach strategies Provides extensive company and contact data, including email addresses, direct dials, and intent signals for prospecting. Features an AI-powered customer platform for lead management and sales intelligence, along with data verification tools, advanced filtering, and CRM integrations for seamless workflows Offers 545M+ contacts, including 81M+ emails and 35M+ direct dials, with company profiles, job titles, and tracking tools for market research and deal monitoring. Supports dynamic filtering and provides alerts on buyer engagement and sales-ready leads to prioritize outreach
Advanced Features (Higher-Priced Plans) Features: “Done-for-you” CRM workflows and integrations, Cold Email Setup Services, and a Dedicated Account Manager to streamline operations. Bulk credits and custom pricing options make it scalable for larger teams and agencies with high-volume outreach needs Includes AI-powered sales rep features for deal management, revenue activity data, and intent insights. Offers patented AI tools for identifying engaged website visitors, pipeline building, and data lead notifications to accelerate lead generation and follow-ups "Unlimited targeted prospecting," 2000 email generations, accounts tracked
Money-Back Guarantee Yes-30 days No money-back guarantee (contract-based, annual payments) Refunds available

Why ListKit Stands Out Against ZoomInfo and LeadIQ

Best for: Growth-obsessed sales teams, marketing agencies, and enterprise companies prioritizing fast and accurate B2B lead generation without compromising cost efficiency.

Okay, okay, perhaps we're a little biased. But ListKit has proven itself as a reliable alternative to both ZoomInfo and LeadIQ. Created by 7-figure cold outreach experts, ListKit combines Triple-Verified leads, a 626M+ contact database, more advanced search filters, and credit-based pricing, making it perfect for teams focused on effective, cost-efficient outreach and sales efforts. Just take a look at what some of our users have achieved:

The results? Our users crush it:

  • Daavi scaled to $46k/mo with our verified emails
  • Cameron made $20k using ListKit leads in 30 DAYS
  • Alex books 200 monthly demos using our Triple-Verified contact data

We even hit $1.5M ARR in 90 days using our own platform. That's why 300+ users give us a 4.9 rating—we're the Clearbit alternative that actually delivers with features their users wish they had.

Why teams ❤️ ListKit over tools like ZoomInfo/LeadIQ

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Triple-Verified Contact Lists: Every email and phone number is triple-checked before they're ready for export from our 626M+ contact database. ListKit ensures sales teams work with accurate, reliable data. Say goodbye to bad emails and wasted outreach.
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Cost-Effective and Scalable: Designed with aggressive growth in mind, ListKit’s flexible, credit-based pricing offers exceptional value, letting you scale campaigns efficiently without breaking the budget. Our users have added $10,000s to their bottom line at a fraction of the cost versus our competitors.
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World-Class Support & Coaching: From onboarding calls to personalized list-building sessions and weekly coaching calls, ListKit’s hands-on support ensures you get the most out of the platform. Need help? A real person is just a Zoom call or Slack message away.

Key features

  • Triple-Verified Leads: Get accurate emails and mobile numbers to ensure every outreach counts, saving time and resources by avoiding invalid data.
  • Buying Intent Data: Identify and target prospects actively searching for your solution, helping you focus on leads most likely to convert.
  • Advanced Filters: Build hyper-targeted lead lists using job titles, company data, and AI-powered attributes to align perfectly with your market.
  • CRM & Workflow Integrations: Streamline your sales process by seamlessly connecting tools like HubSpot, Pipedrive, and Slack for efficient lead management.
  • Bird’s Eye View of TAM: Use visual analytics like charts and heatmaps to uncover insights on company size, revenue, demographics, and intent, making market targeting more strategic and precise.
  • Coaching & Community: Access weekly group calls, Slack support, and 1:1 coaching to sharpen your lead generation and maximize ROI.

Dylan Books Up to 80 Meetings a Month with ListKit

Dylan Rich, known as the SDR Whisperer, uses ListKit's triple-verified emails and phone numbers to maximize booked calls, booking 40-60 meetings per month via cold calling and an additional 15-20 through cold emails.

40-60

Meetings via Cold Calls

15-20

Meetings via Cold Email

4-5x

Boost by Combining
Both Channels

Become our next success story 🚀
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Business Owners ❤️ ListKit

listKit is actually an incredible tool

Oct 24, 2023

What do you like best about listKit?

Hard to answer this one. I like a ton of features on listkit. The scrubby email verficiation intergation built into the system, the smartlead integration is a game changer. The data that gets pulled is all accurate and full of details I don't typically get from other b2b list building databases.

What do you dislike about listKit?

Wish there was a revenue filter. And I wish it would allow me to see saved vs unsaved contacts. I never know how many leads I'll actually be able to scrape which is anoying.

What problems is ListKit solving and how is that benefiting you?

Speeds up my list building time by at least 10 hours a month for my lead gen agency. It's helping me pass the step where I need to verify emails on MilllonVerifier. I also get to save about an hour each list I build by not having to download/export to a CSV file, then clean/format the leads, then map them to my email sending software. It's all done seamlessly and automatically.

NK

NIicholas K.

small business(50 or fewer emp.)

ListKit is the better choice ❤️

Try it today free