How Luuk Booked 6 Calls From Cold Email After Sending 10,000 Emails

Luuk, co-founder of Social Promotion, leveraged ListKit's cold email system to generate 22 interested leads and book 6 calls in just 1.5 months. By targeting a niche market in the Netherlands and offering a unique "all-in-one" social media recruitment service, Luuk saw early traction with ListKit’s streamlined email setup and campaign management tools.

minute(s) read

Written by

Christian Bonnier

Published:

December 20, 2024

Success metrics

10,000

total emails sent in 6 weeks with ListKit automations

positive replies so far with ListKit's Triple-Verified leads

qualified calls booked so far

Overview

Social Promotion specializes in helping companies fill their vacancies through social media recruitment campaigns on platforms like Facebook and Instagram. The agency offers an all-in-one monthly package that includes candidate sourcing, campaign management, and direct communication with prospects.

Before using ListKit, Luuk’s team relied on external partners to manage cold email campaigns. However, they struggled with having full control over their outreach. After switching to ListKit, Luuk onboarded quickly and launched campaigns that resulted in consistent lead generation within weeks.

Here’s how ListKit supported Social Promotion's success:

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Results

By the Numbers:

10,000 cold emails sent over 6 weeks.
22 interested leads generated.
6 calls booked from target companies.
0.22% reply rate, proving early traction in their niche.

What It Meant for the Business:

Increased control: Shifted from outsourcing cold email to an in-house system using ListKit’s tools.
Early pipeline traction: Engaged with potential clients in a highly niche market.
Scalable lead generation: Positioned for 10x email volume increases after testing initial campaigns.

Key Takeaways from the Interview

“

On the Offer

“We help companies fulfill their vacancies through social media recruitment. It’s an all-in-one monthly package—we take care of campaigns, sourcing, and communicating with candidates. We set up campaigns through Facebook and Instagram, managing everything end-to-end.”

Luuk

00:00–00:33

“

On Automation

“With ListKit, you know within a few days which campaigns work and which don’t. It’s very easy to adjust and optimize. You can control everything and make changes if necessary, which was a big improvement over our previous partner who handled everything externally.”

Luuk

04:04–04:38

“

On Deliverability

“The triple-verified leads mean our emails land in inboxes. If no one sees your emails, even the best offer won’t matter. Setting up the domains and email systems through ListKit was fast and efficient—it took just a week and a half to go live.”

Luuk

05:06–05:40

“

On Cost-Effectiveness

“Compared to outsourcing or hiring internally, ListKit’s $500 subscription is unbeatable. Our previous partner was much more expensive, and this setup gives us better control and flexibility at a fraction of the cost.”

Luuk

06:14–06:45

“

On Scalability

“We plan to send 10x more emails once we finalize a winning strategy. Cold email makes that growth possible because you can scale volume as much as you want without the issues you face with paid ads, like breaking systems or needing constant new creatives.”

Luuk

07:49–08:22

Before ListKit

Challenges:

Outsourced cold email campaigns, leading to limited control and slower optimization.
Needed a scalable, cost-effective lead generation method.
Limited resources for managing the technical setup of cold email.

Goals:

Take control of email campaigns for quicker adjustments and better results.
Scale outreach to target more companies in their niche market.
Generate a predictable pipeline of interested leads.

After ListKit

Implementation: Luuk used ListKit’s tools to set up his email campaigns quickly. Within a week, he launched his first campaign targeting businesses in the Netherlands.

Features Used:

Triple-Verified leads for reliable deliverability.
Done-for-you copywriting by ListKit’s experts on the weekly coaching calls.
Fast onboarding to get campaigns live within 1.5 weeks.

Process:

Set Up: Configured domains and email accounts using ListKit’s step-by-step onboarding.
Campaigns: Targeted niche businesses with a unique recruitment offer.
Optimization: Identified winning campaigns and adjusted underperforming ones in real time.

Results: Luuk booked 6 calls and gained valuable insights into their target market. While no clients have closed yet, early traction shows promise for scaling outreach efforts.

Future Plans

With early traction and proven results from their initial campaigns, Luuk’s team is focused on scaling their cold email strategy to drive greater growth. By refining their targeting and increasing outreach volume, they aim to build a consistent pipeline of high-value leads and secure long-term success.

Increase email volume: Scale campaigns to 100,000+ emails per month.
Refine targeting: Focus on high-converting industries and regions.
Build a consistent pipeline: Use ListKit to reach monthly booking goals and drive revenue growth.

Become Our Next Success Story!

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About company

Social Promotion fills job vacancies faster through targeted social media campaigns, emphasizing employer branding, brand awareness, and engaging passive job seekers.