Nick’s company, Terrazzo Granite USA, distributes and installs a patented resin-based decorative plaster known for its durability and elasticity. They cater to a diverse client base, including interior designers, developers, architects, and pool contractors. Seeking to scale their outreach efficiently, Nick turned to ListKit for cold email solutions.

By combining targeted campaigns with personalized follow-ups, Nick maximized ROI while spending minimal resources. Cold email allowed his team to generate high-quality leads and establish long-term partnerships in a competitive market.

Here’s how ListKit helped drive success:

By the Numbers

• 27 high-intent leads generated across two campaigns
• 5% average reply rate, with variations based on targeted lists
• High-quality engagement with targeted client segments

What It Meant for the Business

• Expanded market reach: Cold email allowed Nick to introduce his product to thousands of prospects monthly with minimal effort.

• Strategic follow-ups: Unresponsive leads were followed up via phone calls, increasing engagement.

• Scalable system: By recycling successful campaigns, Nick created a repeatable lead-generation system that saves time and resources.

• Aligned with long sales cycles: Leads nurtured over time resulted in more meaningful relationships and recurring opportunities.

Challenges

• Difficulty reaching a broad audience while maintaining personalization
• Limited internal resources to manage cold email campaigns
• Needed a scalable solution for their long sales cycle

Goals

• Introduce their product to a wider audience
• Establish long-term partnerships with showrooms and distributors
• Build an automated lead generation system

Nick leveraged ListKit’s cold email setup to send targeted emails to interior designers, developers, and contractors. ListKit provided a concierge-style list-building service, ensuring highly relevant contacts. Campaigns were customized for each segment, emphasizing the product’s unique selling points.

Features Used

• Triple-Verified leads with detailed targeting

• Concierge list-building support

• Campaign copy tailored to solve specific pain points, as advised by ListKit's 7-figure coaching team.

• Multi-domain strategy to avoid domain burnout, as advised by ListKit's 7-figure coaching team.

Process: Nick’s team approved campaign drafts and followed up with unresponsive leads via phone. Leads were nurtured over time, aligning with the company’s long sales cycle.

Cold email is about solving problems, not pushing products. Keep it short and relevant to the prospect's pain points, and you'll see results.

Moving forward with ListKit, Nick plans to:

• Expand campaigns with intent-based targeting
• Scale email volume to drive 70-100+ leads per month
• Use follow-up calls and CRM touchpoints for lead nurturing

Want results like Nick? Find and close your dream deal with Triple-Verified Leads from ListKit's 626M+ database.