Guillermo, a 64-year-old business broker, was initially skeptical about using cold email for lead generation. Having relied on traditional marketing methods like direct mail and physically posting letters on business doors, he found these approaches costly and time-consuming. After signing up for ListKit’s done-for-you cold email setup, Guillermo booked 28 calls and signed two high-ticket deals. With three to four new calls being booked each week, the system proved to be more affordable and scalable compared to other lead generation options, saving Guillermo both time and money.

Here’s how ListKit played a critical role in his success:

By the Numbers:

• 28 sales calls booked
• 2 signed deals with a potential commission of $975,000
• 3-4 calls booked weekly

What It Meant for the Business:

• Significant cost savings: Guillermo used to pay $3,000 per month for just 10 leads, but with ListKit, he now generates 16-17 leads a month for only $500, reducing his lead generation costs drastically.

• Time-efficient lead management: Guillermo spends less than 10 minutes a day managing responses from interested leads, making it an efficient and low-effort process.

• Qualified leads: With ListKit’s targeting capabilities, Guillermo focuses on high-value business owners, founders, and CEOs in specific territories, ensuring that his outreach is directed toward decision-makers.

• Scalable system: Guillermo now has a system in place that allows him to easily scale his outreach, enabling continued growth without the need for heavy investment in traditional methods.

Challenges:

• Relied on outdated lead generation methods like direct mail and door-to-door letter posting, which were time-consuming and costly.
• High lead generation costs, spending $3,000 per month for just 10 leads.
• Lack of a streamlined, scalable outreach system for targeting business owners and decision-makers.

Goals:

• Reduce lead generation costs while maintaining high-quality leads.
• Streamline the lead generation process to reduce manual effort.
• Target high-value business owners and CEOs within specific regions.

Implementation:

Guillermo signed up for ListKit’s done-for-you cold email setup, which handled everything from email infrastructure to lead list building and sending. Using ListKit’s targeting system, Guillermo was able to reach out to specific CEOs, founders, and business owners in his territory, significantly improving the quality of his leads. The system allowed Guillermo to manage responses in less than 10 minutes daily, as the system automatically organized replies by interest level.

Features Used:

• Done-for-you cold email setup
• Automated lead list building based on job titles, regions, and industries
• Email infrastructure setup, including domain and sending tools
• Ongoing support from the ListKit community

Process:

Guillermo provided his lead criteria, and ListKit handled the technical aspects of setting up the email system. The cold email campaign targeted business owners within specific regions and industries, allowing Guillermo to focus his efforts on the highest-value leads. As responses came in, Guillermo followed up with interested prospects, spending minimal time each day managing leads.

For Guillermo, ListKit’s cold email system transformed his lead generation process. He was able to drastically reduce his lead generation costs while booking more qualified calls than ever before. The ability to focus on decision-makers and high-value prospects helped Guillermo close deals worth up to $975,000 in commissions, all while spending less than 10 minutes a day managing responses. As a result, cold email has become an essential part of his growth strategy.

Future Plans:

• Continue using cold email as a primary lead generation channel.
• Expand outreach to more territories and industries.
• Hire an executive assistant to manage the growing volume of responses.

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